Brand experience Peoria City Soccer Presentation.pdf
Predict revenue impact direct sales & programmatic
1. ONFOCUS
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
2. ONFOCUS
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
3. ONFOCUS
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
4. ONFOCUS
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
5. ONFOCUS
ONFOCUS
Real time prediction
at impression level based on
user, device, content
and viewability measurements
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
6. ONFOCUS
ONFOCUS
Real time prediction
at impression level based on
user, device, content
and viewability measurements
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
60%
Guaranteed
Viewability
Direct sales
Deal ID
7. ONFOCUS
ONFOCUS
Real time prediction
at impression level based on
user, device, content
and viewability measurements
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
" 50 M
CPM : 2 €
Revenue: 100 k€
60%
Guaranteed
Viewability
Direct sales
Deal ID
8. ONFOCUS
ONFOCUS
Real time prediction
at impression level based on
user, device, content
and viewability measurements
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
" 50 M
CPM : 2 €
Revenue: 100 k€
60%
Guaranteed
Viewability
Direct sales
Deal ID
Programmatic
sales/ open RTB
" 50 M
20%
Viewability
RPM: 0,15 €
Revenue: 7,5 k€
9. ONFOCUS
ONFOCUS
Real time prediction
at impression level based on
user, device, content
and viewability measurements
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
x 3
Revenue
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulfill advertisers demand and grow revenue
" 50 M
CPM : 2 €
Revenue: 100 k€
60%
Guaranteed
Viewability
Direct sales
Deal ID
Programmatic
sales/ open RTB
" 50 M
20%
Viewability
RPM: 0,15 €
Revenue: 7,5 k€