Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Publishers' viewability waste
1. ! 50 % = 50M
! 40 % = 40 M
! 30 % = 30 M
" 100M
" 100M
" 100M
Inventory
PUBLISHERS’ VIEWABILITY WASTE
2. ! 50 % = 50M
! 40 % = 40 M
! 30 % = 30 M
" 100M
" 100M
" 100M
Inventory Advertisers demand 70%
of viewable impressions
PUBLISHERS’ VIEWABILITY WASTE
3. ! 50 % = 50M
! 40 % = 40 M
! 30 % = 30 M
" 100M
" 100M
" 100M
Inventory Advertisers demand 70%
of viewable impressions
Average Slot
Level Prebid
0
impressions
" 0 M
" 0 M
" 0 M
PUBLISHERS’ VIEWABILITY WASTE
4. ! 50 % = 50M
! 40 % = 40 M
! 30 % = 30 M
" 100M
" 100M
" 100M
Inventory
! 100%
40
50
30
Advertisers demand 70%
of viewable impressions
Average Slot
Level Prebid
0
impressions
" 0 M
" 0 M
" 0 M
PUBLISHERS’ VIEWABILITY WASTE
5. ! 50 % = 50M
! 40 % = 40 M
! 30 % = 30 M
" 100M
" 100M
" 100M
Inventory
! 100%
40
50
30
! 70 %
57,1
71,4
42,9
Advertisers demand 70%
of viewable impressions
Average Slot
Level Prebid
0
impressions
" 0 M
" 0 M
" 0 M
PUBLISHERS’ VIEWABILITY WASTE
6. ! 50 % = 50M
! 40 % = 40 M
! 30 % = 30 M
" 100M
" 100M
" 100M
Inventory
! 100%
40
50
30
! 70 %
57,1
71,4
42,9
Advertisers demand 70%
of viewable impressions
Average Slot
Level Prebid
0
impressions
" 0 M
" 0 M
" 0 M
Unusable
Potential
171 M
impressions
" 71,4 M
" 57,1 M
" 42,9 M
PUBLISHERS’ VIEWABILITY WASTE