4. Introduction
Objective
Methodology
Description of the Report
Main Findings ad Interferences
Conclusion and Recommendation
5. Introduction
Online marketing refers to advertising and marketing efforts that use
the Web and Email to drive direct sales via electronic commerce, in
addition to sales leads from websites or emails. Internet marketing and
online advertising efforts are typically used in conjunction with traditional
types of advertising such as radio, television, newspapers and magazines.
With the growing competition among online market to how the
marketplace operates it online marketing and how customer service can be
made attractive.
Online market is trying to evaluate their online service to a better standard,
to meet the challenging needs in future
6. Objective of the Study
To identify the importance of online market in Bangladesh.
To understand the importance of customer’s satisfaction on online
products.
To understand the People need of goods which can be sell online
To understand consumer mind which is changing day by day related to
trends.
To have knowledge about various forms of online ad.
7. Methodology of the Study
Primary Data:
I. Questionnaire
II. Personal Observation
Secondary Data:
I. Various publications of foreign governments or international bodies
II. Books, magazines, and newspapers
III. Kaymu Bangladesh Sales Funnel
8. Description of the Report
Kaymu is the no.1 online shopping communities in Bangladesh currently.
They connect buyers and sellers, but they do not have any inventory of
their own.
Kaymu Bangladesh started its journey in November 2013. Kaymu
operates it first office in Banani, Dhaka. At the very beginning of its
journey this company had only few employees. Kaymu has its different
department which has been extended later on after the establishment.
11. Kaymu Products
Kaymu is, first and foremost, an online marketplace. One can browse
through categories like Clothing, Footwear, Jewelry, Watches, Mobiles &
Accessories, & Accessories, Jewelry, Books & Media, Electronics,
Footwear, Watches, Mobiles, Computers, Electronics, Home & Living,
Health & Beauty, Toys, Kids & Babies, Books & Media, Sports &
Outdoors and various other categories.
12. Marketing Strategy
Giving Advertisements Online
Using YouTube As a Large Media
Targeting Celebrities
Collaborating With Prothom Alo Digital
Facebook/Social Media Promotion
Targeting Different Occasions
13. Data Analysis
I have created a questionnaire for my thesis in collect information
about how people accept online marketing. To do this survey, I
asked a variety of questions in which I think would be useful when
creating a thesis on online marketplace, Kaymu.
14. Out of the 20 people that
completed my questionnaire, 40%
of these were female and 60%
were male.
40%
60%
Gender
Male Female
33%
64%
3%
Age
Below 20 20-35 Above 35
As you can see in the chart the
majority of the people that
completed my questionnaire were
from different age. A total of 33%
was aged below 20, 64% was
aged between 20 to 35 and 3%
over 35.
15. As you can see in the chart the majority
of the people that completed my
questionnaire are from different
educational level. A total of 5% are
from S.C.C. background, 27% are from
H.S.C., 43% are Graduate and 25% are
from Post Graduation background.
5%
27%
43%
25%
Education
S.S.C H.S.C
Graduate Post Graduate
38%
41%
10%
11%
Occupation
Businessmen Service Holder
Student Other
This pie chart shows, most of the people
who completed my questionnaire are
Service Holder, Businessmen, Students
and from other occupation. A total 38%
are Businessmen, 41% are Service
Holder, 10% are student and 11% are
from different occupations.
16. In the chart, the employed people
that completed my questionnaire
have different income on monthly
basis. A total of 17% income
below 15,000, 48% income
between 15,000 to 30,000 and
35% income over 30,000
17%
48%
35%
Income (Monthly)
Below 15,000 15,000-30,000 Above 30,000
11%
25%
64%
Source
Through Friends Advertisement
Social Media
In the chart, the people that completed
my questionnaire learnt to know about
Kaymu from different sources. A total
of 11% got to know through Friend,
25% got to know from Advertisement
and 64% got to know from Social
Media.
17. In the chart, the people that
completed my questionnaire buy
different types of product from
online. A total of 14% buy
Convenience Product, 7% buy
Specialty Product and 79% buy
Shopping Product.
In the chart, the people that completed
my questionnaire pays from ordered
product in different method. A total of
9% pays via Credit Card, 28% via
Bkash, 14% pays via rocket and 49%
believes in cash on delivery method
14%
7%
79%
0%
Product Types
Conviniece Product Specialty Products
Shopping Products
9%
28%
14%
49%
Payment Method
Credit Card Bkash
Rocket Cash On Delivery
18. People that completed my
questionnaire faced problems
with their ordered products. 32%
people faced problems with the
products while 68% didn’t face
any problems yet.
People that completed my
questionnaire and face problems had
pointed out some problems. 17%
faced delayed delivery and same
amount of people went with some
various types of reason. A total of
27% have complains with the
products quality and 39% found their
product damaged after receiving.
32%
68%
Facing Problems
Yes No
17%
39%
27%
17%
Problem Types
Delay in Delivery Product Damage
Low Quality Product Other Reasons
19. People that completed my
questionnaire still order products
from online despite having some
issues. 9% finds out this
convenience, 14% goes for price,
34% likes to order because it
saves time, 21% finds products
available in online while 9%
points out other reasons.
People that completed my
questionnaire and people express
their feedbacks on online marketing.
12% people are highly satisfied, 34%
are satisfied, 29% are neither satisfied
nor dissatisfied, 19% dissatisfied with
it where 6% are highly dissatisfied.
22%
14%
34%
21%
9%
Motivation To Buy
Convenience Price Saves Time
Availability Other Reason
12%
34%
29%
19%
6%
Satisfaction
Highly Satisfied
Satisfied
Neither Satisfied and dissatisfied
Dissatisfied
Highly dissatisfied
20. Main Findings and Interferences
Relies on Dealers
Strategies and Operations
Deliveries
Product Stocks
Breakeven
Challenges
Potential Threats
21. Recommendation
Sell Convenience
Pre-engage with your Prospects
Get Personal
Let your Corporate Social Responsibility be Impactful
Implement Customer Feedback
22. Conclusion
Kaymu Bangladesh has already seen potentiality in the e-commerce
market of Bangladesh. This is the high time for it to tap into the market
and establish itself as a key contender in the online marketing community.
A lot of other online businesses are tapping along with Kaymu in
Bangladesh. So, Kaymu Bangladesh have to observe its competitors
sometimes to overcome its problems.