The document presents an overview and analysis of DNCC Wonderland amusement park in Dhaka, Bangladesh. It discusses the park's objectives, methodology used in a customer attitude study, data analysis of customer demographics and attitudes, and recommendations. The key findings are that convenience, price, quality, and availability are important factors influencing customer attitudes, and the park aims to retain positive attitudes by providing excellent differentiated services and addressing any issues with important aspects like these.

1. Welcome to My
Presentation

3. Introduction
 Consumers play an important role in determining the popularity of an
amusement park. The mechanisms to build up the interactions between
consumers and the amusement park are crucial to the relationship
between the park and consumers.
 DNCC Wonderland is one of the leading amusement park situated in
Shyamoli, Dhaka.It is dealing with contract or lease base for all kind of
rides. DNCC Wonderland is better known as Sishu mela .It was established
in 1985 with the name of Sishu mela.
 The Public Works Department handed over the public park to the Dhaka
City Corporation (DCC) in 1985.

4. Objective Of The Study
 Primary Objective:
 To present an overview of DNCC Wonderland.
 To analyze the different types of entertainment facilities of the park.
 To present about the customer attitude service analysis of DNCC
Wonderland.
 To provide some recommendations to improve service quality of
DNCC Wonderland on my understanding about the service, work
procedures and consumers attitudes.

5. Objective Of The Study(Con’t)
 Secondary Objective:
 To have a practical relation & reliability of the topics I have achieved from
textual background in my educational life.
 To develop understanding of consumer attitude process and standard in
amusement park sector.
 To know the operation of amusement park in Bangladesh.
 To know how DNCC Wonderland is efficiently controlled.
 To identify whether all process are perfectly and effectively practiced or not.
 To make an opinion on the report.

6. Methodology
This study is a descriptive study where quantitative data have been collected to
analyze the customers attitude towards amusement park. In order to make the
report more meaningful and presentable, two sources of data and information have
been used. Both primary and secondary data sources were used to generate the
report. In this study Likert Scale technique has been used.
 Field survey was carried out to collect primary data for conducting the study.
 To conduct the research; target population was defined as the visitors of the
DNCC Wonderland; as sample unit for the study and 108 respondents have
been surveyed
 The secondary sources are websites and journals.

7. Data Analysis
 Gender of the respondent
Gender Frequency Percent
Male 64 59.3
Female 44 40.7
Total 108 100.0

8. Data Analysis (Con’t)
Occupation of the respondents:
Frequency Percent
Valid
Percent
Cumulative
Percent
Private
Service holder 28 25.9 25.9 25.9
Student
24 22.2 22.2 48.1
House wife 16 14.8 14.8 63.0
Govt. Service
Holder
8 7.4 7.4 70.4
Business
32 29.6 29.6 100
Total 108 100.0 100.0

9. Data Analysis (Con’t)
 Descriptive Statistics
N Minimum Maximum Mean
Std.
Deviation
Age
107 19 42 29.72 7.811
Monthly
Income(Tk.)
68 12000 35000 21470.59 6647.793
Valid N
(list wise) 67

10. Data Analysis (Con’t)
 Communalities
Initial Extraction
To introduce children with new rides 1.000 .773
To get rid from busy life 1.000 .639
To pass leisure time 1.000 .634
Ticket Price is cheaper than other parks 1.000 .874
To pass time without harassment 1.000 .904
To give children a break from their daily
routine
1.000 .265
Safety of roller coaster 1.000 .836
Security of the park 1.000 .733
Park cleanliness 1.000 .872
Variety of entertainment options 1.000 .843

11. Data Analysis (Con’t)
 Eigenvalues of each factors:
Component
Initial Eigenvalues
Total % of Variance Cumulative %
1
2.801 28.007 28.007
2
2.025 20.253 48.260
3
1.426 14.265 62.525
4
1.121 11.213 73.738

12. Data Analysis (Con’t)
 Scree Plot:

13. Recommendation
 Convenience is an important criteria for customer when choosing
amusement park. The amusement park should be located in a convenient
place for their target customers.
 The park should offer quality rides and always try to ensure rides
availability.
 High price can produce negative attitude that is why the park should try to
charge reasonable price for their target customers.
 In order to attract more customers and develop more positive attitude, the
parks should offer the better food court facility and the facility to socialize.

14. Recommendation (Con’t)
 Excellent and differentiated services need to be provided to
retain positive consumer attitude.
 In order to attract more customers and develop more
positive attitude, the parks should offer the better food
court facility and the facility to socialize.

15. Conclusion:
 DNCC Wonderland is providing excellent and differentiated
service; whereas female customers attitude needs to be monitored
through conducting further research studies and should be
attracted with additional distinctive services based on the
research findings.
 The attitude of customers towards amusement park depends on
many variables. Among them, convenience, price, quality,
availability etc are more important. Any problem related to these
aspects can build negative attitude towards the amusement parks.
 So, the owner of the park should try to monitor these aspects and
take corrective measures whenever something goes wrong.