Consumer Perception on Online Marketing in Dhaka city

3.  E-commerce refers to the buying and selling of products or services
over electronics system through internet or others computer networks.
 The Bangladesh Governments’ initiative to provide a solid Internet
backbone. With recent growth of Internet usage, 3G roll-out in 2013,
4g roll out in 2017 and the vigorous marketing and sales of smart
phones, e-commerce usage continues at a rapid pace.
 However, with the numerous barriers to urban life in Dhaka city,
citizens have increasingly resorted to online shopping, with an
increasing supply of virtual businesses to match.

4.  Interestingly, these trends are not limited only to Dhaka, the capital
city, but semi-urban, and to an extent, rural areas as well. The
Bangladesh Governments’ initiative to provide a solid Internet
backbone, encouraging a well-grounded telecommunication sector,
connecting all government offices, and opening up IT Parks are all
leading indicators that point to the e-commerce sector’s growth
potential.
 Inspired by convenience, competitive pricing, range of products,
dedicated service, improving payment security and flexibility and
demand from buyers and sellers, e-commerce has witnessed a
mushrooming of the online shopping websites, particularly in the B2C
and C2C category.

5.  To understand the importance of online Marketing.
 To understand the importance of online advertising in changing market
scenario.
 To understand the reasons for growing popularity of online marketing.
 To analyze the effectiveness of online marketing as compared to
traditional marketing tools.
 To identify the limitations of online marketing.

6.  Methodology describes the manner in which data is collected,
analyzed and interpreted. The data that will present in this paper would
collect from primary and secondary data source. The sources are
mentioned below
 Primary Data Source
 Secondary Data Source
 Sampling Technique

7.  Bangladesh is one of the fastest growing emerging markets
with a vast population. Most interestingly, the cultural
background is more or less same for the whole population. In
recent year’s mobile as well as internet penetration has
ascended inspiring a whole array of internet companies all
over the world flock.
 In a recent report Motorola says, “Bangladesh has an
excellent mobile penetration rate which is going to be huge in
coming days”. Based on those information it is crystal clear
why companies like Rocket Internet, Bikroy pay attention to
grab a market like Bangladesh.

8.  Bikoy.com
 Bdjobs.com.bd
 Ajkerdeal.com
 Daraz.com.bd
 Chaldal.com

9. Figure 01: Gender
 From the chart above we can see that there isn’t a very big gap
between Male and Female user regarding their involvement with
e-commerce businesses. While the male participants are 40%
and the female are at 60%, just a mere 20% gap.
40%
60%
Gender
Male Female

10. Figure 02: Occupation
 This pie chart shows that most of the people are from business. While
40% are from business, 33% are from service, 27% are from others
profession.
40%
33%
27%
Occupation
Business Service Others

11. Figure 03: Education
 This bar chart shows that most of the people are from Graduate
level. While 40% are completed graduate, 30% are completed
HSC, 27% are completed above graduate and others have
completed SSC.
3%
30%
40%
27%
SSC HSC Graduate Above Graduate
Education

12. Figure 04: Income (Monthly)
 This pie chart shows that most of the people are from the range
of around 25000. While 43% are from the range of around
25000, 30% are from the range of above 50000 and 27% are
from the range of 25000-50000.
43%
27%
30%
Income (Monthly)
Around 25000 25000-50000 Above 50000

13. Figure 05: Age
 It’s clear from the information given in this bar chart that the
most popular age range taking this survey is 26 to 35 year olds.
People from below 25 age ranks which are 26%, 26-35 age
ranks which are 46%, 36-45 age ranks which are 14%, 46-55
age ranks which are 14% also involved in shopping.
26%
46%
14% 14%
Below-25 26-35 36-45 46-55
Age

14. Figure 06: Sources of Information about Online Shopping
 It’s clear from the information given in this pie chart that the most
popular sources of online shopping are ‘through friends’. This pie
chart show that 40% of people know about online shopping from
friends, 33% people know from advertisement and rest of 27% people
know from social media.
40%
33%
27%
Awareness of Online Shopping
Through Friends Through Advertisement Through Social Media

15. Figure 07: Types of Products Purchasing Online
 It’s clear from the information given in this bar chart that the
most people buy shopping products. While 77% of people buy
shopping products, 20% of people buy convenience products
and rest of 3% of people buy specialty products.
20%
77%
3%
Covenience Products Shopping Products Specialty Products
Types of Product

16. Figure 08: Online Shopping is Secured Payment Method
 This bar chart shows that most of the people feel secured to pay
via credit or debit card. While 44% pays via credit or debit card,
26% pays via cash on delivery system, 24% pays via Bikash and
rest of 6% pays via rocket
44%
24%
6%
26%
Credit or Debit
Card
Bkash Rocket Cash on Delivery
Secure Payment Method

17. Figure 09: Desire Websites for Shopping in Online
 It’s clear from the information given in this bar chart that the most
people buy products from alibaba.com. While 44% of people buy from
alibaba.com, 40% of people buy from kaymu.com, 24% of people buy
from amazon.com, 7% of people buy from daraz.com, 4% of people
buy from bikroy.com, 4% of people buy from chaldal.com, and rest of
4% of people buy from shadmart.com.
44%
24%
7%
4%
40%
4% 4%
Desire Website

18. Figure 10: Difficulties During Online Purchase
 It’s clear from the information given in this pie chart that the most
people don’t face any problem during purchase product from online.
While 67% of people don’t face any problem & 33% of people faces
too many problem. The people of Bangladesh are educated day by day.
67%
33%
Problem While Conducting Online
Purchase
Yes No

19. Figure 11: Kinds of Problem
 This bar chart shows that most of the people face “product damage”
problem after receiving the ordered product. While 56% of people face
product damage problem, 34% of people face delay in delivery
problem, 5% of people face Cheap Quality of Product and rest of 5%
of people face other types of problem.
34%
56%
5% 5%
Delay in Delivery Product damage Cheap Quality of
Product
Other Reason
Barriers to Shopping Online

20. Figure 12: Main Motivation for Buying Through Internet
 It’s clear from the information given in this bar chart that the most
people buy from online due to save time. While 44% of people buy
due to save time, 13% of people buy due to low price than market,
13% of people buy due to superior selection, 10% of people buy due to
convenience, 10% of people buy due to product comparison.
10%
44%
13% 13%
10%
Conveniene Saves Time Price Suprior Selection Product
Comparison
Motivating Factors

21. Figure 13: Satisfaction Level of Online Shopping
 It’s clear from the information given in this bar chart that the most
people are satisfied. While 34% of people are satisfied, 24% of people
are highly dissatisfied, 24% neither satisfied nor dissatisfied, 14% of
people are dissatisfied, 4% of people highly satisfied.
4%
34%
24%
14%
24%
Highly Satisfied Satisfied Neither Satisfied nor
Dissatisfied
Dissatisfied Highly Dissatisfied
Satisfaction

22.  Consumers use more than one medium to make brand choice,
therefore it is recommended that
 Companies should mix & match various mediums to reach their
desired target audience.
 Every Company big or small should grab this advantage and include
online marketing in their marketing efforts.
 Companies can spend more on online media rather than the traditional
tools.
 Companies should not rely entirely on online marketing; they must
make it a part of Integrated Marketing Communication strategy.

23.  The study concludes that consumers rely upon more than one medium
in order to enhance their brand related knowledge.
 Consumers do require detailed information about the brand so as to
evaluate its strengths & weaknesses.
 The study also reveals that main reason for growing importance of
online marketing is the increasing literacy about internet among
people.
 Today’s consumers strongly feel that every company must use this
efficacy to strengthen its marketing efforts.
 The major benefits of online marketing are its capability of
interaction between consumers and advertisers followed by
availability of wide range of information & ease of shopping.
 But at the same time consumers are susceptible about the user-
safety side of internet. They feel that online marketing is unsafe as
it may lead to increase in frauds & privacy issue.