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MANAGEMENT
RICHARD L. DAFT
Innovative Management
for Turbulent Times
CHAPTER 1
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
3
• Describe the four management functions and the type of management
activity associated with each.
• Explain the difference between efficiency and effectiveness and their
importance for organizational performance.
• Describe conceptual, human, and technical skills and their relevance for
managers.
• Describe management types and the horizontal and vertical differences
between them.
• Define ten roles that managers perform in organizations.
• Appreciate the manager’s role in small businesses and nonprofit
organizations.
• Understand the personal challenges involved in becoming a new manager.
• Discuss characteristics of the new workplace and the new management
competencies needed to deal with today’s turbulent environment.
Learning Outcomes
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
4
Are Your Ready
to Be a Manager?
• Today’s environment is diverse, dynamic and
ever-changing
• Organizations need managers who can build
networks and pull people together
• Managers must motivate and coordinate
others
• Managers are dependent upon subordinates
– They are evaluated on the work of others
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
5
Why Innovation Matters
• Managers must focus on innovation to
stay competitive
• In a hypercompetitive, global environment,
organizations must innovate more
• Innovations may include:
– New products, services, technologies
– Controlling costs
– Investing in the future
– Corporate values
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
6
Defining Management
• Managers are the executive function of the organization
• Building and coordinating and entire system
• Create systems and conditions that enable others to perform those
tasks
• Create the right systems and environment, managers ensure that
the department or organization will survive and thrive
• Recognize the key role of people
“The art of getting things done through people” –Mary Parker Follett
“Give direction to their organization, provide leadership,
and decide how to use organizational resources to
accomplish goals” -Peter Drucker
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
7
The Definition of
Management
Management is the attainment of
organizational goals in an effective and
efficient manner through planning,
organizing, leading, and controlling
organizational resources.
Management is the attainment of
organizational goals in an effective and
efficient manner through planning,
organizing, leading, and controlling
organizational resources.
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
8
The Four Management
Functions
• Planning. Identifying goals and resources
or future organizational performance.
• Organizing. Assigning tasks, delegating
authority and allocating resources.
• Leading. The use of influence to motivate
employees to achieve goals.
• Controlling. Monitoring activities and
taking corrective action when needed.
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
9
The Process of Management
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
10
Organizational Performance
• Organizations bring together knowledge,
people, and raw materials to perform tasks
– Effectiveness is the degree to which the
organizations achieves goals
– Efficiency is the use of minimal resources to
produce desired output
• Organization is a social entity that is goal
directed and deliberately structured
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
11
Management Skills
Conceptual Skills – cognitive ability to see
the organization as a whole system
Human Skills – the ability to work with and
through other people
Technical Skills – the understanding and
proficiency in the performance of specific
tasks
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
12
Relationship of Skills
to Management
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
13
When Skills Fail
• Management skills are tested most during
turbulent times
– Many managers fail to comprehend and adapt to the
rapid pace of change in the world
• Common failures include:
 Poor Communication
 Failure to Listen
 Poor Interpersonal Skills
 Treating employees as instruments
 Failure to clarify direction and performance
expectations
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
14
Management Types
• Vertical Differences
– Top Managers
– Middle Managers
– First-Line Managers
• Horizontal Differences
– Functional departments like advertising,
manufacturing, sales
– Include both line and staff functions
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
15
Management Levels in the
Organizational Hierarchy
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
16
What is it Like
to Be a Manager?
 The manager’s job is diverse
 Managerial tasks can be characterized
into characteristics and roles
 Most managers enjoy activities such as
leading others, networking and leading
innovation
 Managers dislike controlling
subordinates, handling paperwork and
managing time pressure
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
17
Making the Leap: Becoming
a New Manager
First-line supervisors experience the most
job burnout and attrition
Shifting from contributor to manager is
often tricky
Managers must establish strong personal
identity
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
18
Individual Performer
to Manager
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
19
Manager Activities
 Managers perform a diverse
amount of work—fast
 The variety, fragmentation
and brevity of tasks require
multitasking
 Managers shift gears
quickly
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
20
Manager Roles
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
21
Leader and Liaison Roles
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
22
Managing Small Businesses
and Nonprofit Organizations
• Small businesses are growing in importance
• Many small businesses are threatened by
inadequate management skills
• Small business managers wear a variety of hats
• The functions of management apply to nonprofit
organization
• Nonprofit organizations focus on social impact
but they struggle with effectiveness
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
23
Management and
the New Workplace
chapter1
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
24
The Transition to
a New Workplace
Today’s best managers give up their
command-and-control mind-set to focus on
coaching and providing guidance,
creating organizations that are fast,
flexible, innovative, and relationship-
oriented.

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9e daft chapter_1_innovative_management_for_turbulent_times

  • 3. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 3 • Describe the four management functions and the type of management activity associated with each. • Explain the difference between efficiency and effectiveness and their importance for organizational performance. • Describe conceptual, human, and technical skills and their relevance for managers. • Describe management types and the horizontal and vertical differences between them. • Define ten roles that managers perform in organizations. • Appreciate the manager’s role in small businesses and nonprofit organizations. • Understand the personal challenges involved in becoming a new manager. • Discuss characteristics of the new workplace and the new management competencies needed to deal with today’s turbulent environment. Learning Outcomes
  • 4. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 4 Are Your Ready to Be a Manager? • Today’s environment is diverse, dynamic and ever-changing • Organizations need managers who can build networks and pull people together • Managers must motivate and coordinate others • Managers are dependent upon subordinates – They are evaluated on the work of others
  • 5. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 5 Why Innovation Matters • Managers must focus on innovation to stay competitive • In a hypercompetitive, global environment, organizations must innovate more • Innovations may include: – New products, services, technologies – Controlling costs – Investing in the future – Corporate values
  • 6. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 6 Defining Management • Managers are the executive function of the organization • Building and coordinating and entire system • Create systems and conditions that enable others to perform those tasks • Create the right systems and environment, managers ensure that the department or organization will survive and thrive • Recognize the key role of people “The art of getting things done through people” –Mary Parker Follett “Give direction to their organization, provide leadership, and decide how to use organizational resources to accomplish goals” -Peter Drucker
  • 7. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 7 The Definition of Management Management is the attainment of organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling organizational resources. Management is the attainment of organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling organizational resources.
  • 8. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 8 The Four Management Functions • Planning. Identifying goals and resources or future organizational performance. • Organizing. Assigning tasks, delegating authority and allocating resources. • Leading. The use of influence to motivate employees to achieve goals. • Controlling. Monitoring activities and taking corrective action when needed.
  • 9. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 9 The Process of Management
  • 10. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 10 Organizational Performance • Organizations bring together knowledge, people, and raw materials to perform tasks – Effectiveness is the degree to which the organizations achieves goals – Efficiency is the use of minimal resources to produce desired output • Organization is a social entity that is goal directed and deliberately structured
  • 11. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 11 Management Skills Conceptual Skills – cognitive ability to see the organization as a whole system Human Skills – the ability to work with and through other people Technical Skills – the understanding and proficiency in the performance of specific tasks
  • 12. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 12 Relationship of Skills to Management
  • 13. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 13 When Skills Fail • Management skills are tested most during turbulent times – Many managers fail to comprehend and adapt to the rapid pace of change in the world • Common failures include:  Poor Communication  Failure to Listen  Poor Interpersonal Skills  Treating employees as instruments  Failure to clarify direction and performance expectations
  • 14. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 14 Management Types • Vertical Differences – Top Managers – Middle Managers – First-Line Managers • Horizontal Differences – Functional departments like advertising, manufacturing, sales – Include both line and staff functions
  • 15. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 15 Management Levels in the Organizational Hierarchy
  • 16. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 16 What is it Like to Be a Manager?  The manager’s job is diverse  Managerial tasks can be characterized into characteristics and roles  Most managers enjoy activities such as leading others, networking and leading innovation  Managers dislike controlling subordinates, handling paperwork and managing time pressure
  • 17. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 17 Making the Leap: Becoming a New Manager First-line supervisors experience the most job burnout and attrition Shifting from contributor to manager is often tricky Managers must establish strong personal identity
  • 18. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 18 Individual Performer to Manager
  • 19. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 19 Manager Activities  Managers perform a diverse amount of work—fast  The variety, fragmentation and brevity of tasks require multitasking  Managers shift gears quickly
  • 20. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 20 Manager Roles
  • 21. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 21 Leader and Liaison Roles
  • 22. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 22 Managing Small Businesses and Nonprofit Organizations • Small businesses are growing in importance • Many small businesses are threatened by inadequate management skills • Small business managers wear a variety of hats • The functions of management apply to nonprofit organization • Nonprofit organizations focus on social impact but they struggle with effectiveness
  • 23. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 23 Management and the New Workplace
  • 24. chapter1 Copyright ©2010 by South-Western, a division of Cengage Learning. All rights reserved. 24 The Transition to a New Workplace Today’s best managers give up their command-and-control mind-set to focus on coaching and providing guidance, creating organizations that are fast, flexible, innovative, and relationship- oriented.