Graphics and more

2. GRAPHIC
GRAPHIC REPRESENTATION
TYPES OR GRAPHIC’S
USES OF GRAPHIC
VISUAL ART SKILL
PAGE LAYOUT PLANNING
INTER FACE PAINTING
TYPOGRAPHICAL SKILLS

3. GRAPHICS Graphics are visual presentations on some surface, such as
a wall, canvas, computer screen, paper, or stone to brand,
inform, illustrate, or entertain.
 Examples are photographs, drawings, Line Art, graphs,
diagrams ,typography, numbers, symbols, geometric designs,
maps, engineering drawings or other images. Graphics often
combine text, illustration, and color.
 Graphic design may consist of the deliberate selection,
creation, or arrangement of typography alone, as in a brochure,
flier, poster, web site, or book without any other element.
Clarity or effective communication may be the objective,
association with other cultural elements may be sought, or
merely, the creation of a distinctive style

5. There are two types of files that can be used in
web pages.
The two types are
.gif and .jpg files.

6.  gif files can have up to 256 colors. Frequently, a
file does not need that many colors to look nice
 you can reduce the size of the file (and
decrease the load-time) at the time you create
the file by reducing the number of colors in the
file.
 gif files can have one color automatically take
on the background color of the page.
GIF FILE

8. jpg files tend to be large and thus slow in loading.
They can be compressed or reduced in size to decrease the
load time.
Some scan programs refer to this as "compression"
while other programs refer to it as "quality".
While you are telling the program to save your photograph
as a jpg file, you will be asked what the quality should be.
In general, you want to make the file as small as you can
while retaining a minimum level of quality that is
acceptable to you. Chose the quality you want by adjusting
the slider appropriately.
JPG FILE

11. Graphic design is a creative process — most
often involving a client and a designer and usually
completed in conjunction with producers of form
(i.e., printers, programmers, sign makers; etc.) —
undertaken in order to convey a specific message
(or messages) to a targeted audience. The term
"graphic design" can also refer to a number of
artistic and professional disciplines that focus on
visual communication and presentation

13. USES OF GRAPHICS
Graphics are visual elements often used to point readers and viewers to
particular information.
They are also used to supplement text in an effort to aid readers in their
understanding of a particular concept or make the concept more clear or
interesting.
Popular magazines, such as TIME, Wired and Newsweek, usually contain
graphic material in abundance to attract readers, unlike the majority of
scholarly journals.
In computing, they are used to create a graphical interface for the user;
and graphics are one of the five key elements of multimedia technology.
Graphics are among the primary ways of advertising the sale of goods or
services

14. Business Advertising
Education
Film and
animation
USES

15. Business
Graphics are commonly used in business and economics to create
financial charts and tables. The term Business Graphics came into use
in the late 1970s, when personal computers became capable of
drawing graphs and charts instead of using a tabular format. Business
Graphics can be used to highlight changes over a period of time.
Advertising is one of the most profitable uses of graphics; artists often
do advertising work or take advertising potential into account when
creating art, to increase the chances of selling the artwork.
Advertising

17. Education
Graphics are heavily used in textbooks, especially those
concerning subjects such as geography, science, and mathematics,
in order to illustrate theories and concepts, such as the human
anatomy.
Diagrams are also used to label photographs and pictures.
Educational animation is an important emerging field of graphics.
Animated graphics have obvious advantages over static graphics
when explaining subject matter that changes over time.
The Oxford Illustrated Dictionary uses graphics and technical
illustrations to make reading material more interesting and easier to
understand.
In an encyclopedia, graphics are used to illustrate concepts and
show examples of the particular topic being discussed.

19. Film and animation
Computer graphics are often used in the majority of new feature films,
especially those with a large budget.
Films that heavily use computer graphics include The Lord of the Rings
film trilogy, the Harry Potter films, Spider-Man and War of the Worlds.

20. Visual art

21. Visual arts
Before any graphic elements may be applied to a design,
the graphic elements must be originated by means of visual art skills.
These graphics are often (but not always)developed by a graphic
designer.
Visual arts include works which are primarily visual in nature using
anything from traditional media, to photography and computer
generated art.
Graphic design principles may be applied to each graphic
art element individually as well as to the final composition.

22. "Visual Arts" is a modern but imprecise umbrella term for a broad
category of art which includes a number of artistic disciplines from
various sub-categories. Its wide ambit renders meaningless any attempt
at definition, so rather than define or compose some diluted meaning for
it, here is a list of its constituent disciplines

23. Photographic Art
The fine art of photography is a twentieth century medium
enabling the artist to capture or create images on photographic film
as an alternative to the traditional 2-D media of canvas, paper or
board.
New computer software graphics packages like Photoshop have
freed the artist-photographer from the dark room, and have carved
out new opportunities for editing, image manipulation and the
creative use of light-sensitive photographic paper.
 With the advent of digital cameras, and the emergence of the
specialist gallery of photography, the medium is well placed to
expand further as an independent genre in its own right, or as part
of mixed-media compositions in the area of Assemblage, Collage,
Installation or even Performance art.

25. Conceptual Art
A modern form of contemporary art which gives
priority to an idea presented by visual means that are
themselves secondary to the idea. Conceptual art, while
having no intrinsic financial value, can deliver a
powerful message, and thus has served as a vehicle for
socio-political comment, as well as a broad challenge to
the tradition of a 'work of art' being a crafted unique
object. Indeed, some conceptual artists consider that
art is created by the viewer, not by the artist or the
artwork itself.

27. Animation Fine Art
Animation is the visual art of making a motion picture from a series of
still drawings.
Although twenty first century animation is dominated by computerized
film and video technology, the creative figure drawing skills and
draftsmanship of cartoonists and graphic artists remain an integral part of
the process.
Famous twentieth century animators include J. Stuart Blackton, George
McManus, Max Fleischer, and Walt Disney, and the team from
DreamWorks Animation.
Famous animated film cartoons include Mickey Mouse, Bugs Bunny and
Donald Duck, Jungle Book, the Simpsons, Shrek and Anime.

29. Land Art
A form of contemporary art, known also as
Earthworks, or Earth Art, this artistic movement
emerged in America during the 1960s when a number
of sculptors and painters - such as Robert Smithson
(1938-73) - determined to heighten public awareness
of Man's relationship with the natural world by
intervening in the landscape in a series of thought-
provoking constructions.
These (frequently massive) land-based interventions or
artworks took a variety of forms, from large-scale land
artworks like man-made curtains reaching across vast
stretches of landscape, the encirclement of whole
islands in colored fabric, and reshaped waterways and
volcanoes, to simple lines of footprints in the earth

31. Basic Page Layout Principles
Once the task of writing and proofreading
your manuscript is complete, the next step
is to create a proper page layout for your
book. The term “page layout” is used
simply to describe the way text and images
are situated on a page. In order for your
book to have a professional look and feel,
there are four basic principles to follow.

32. Contrast Alignment
Repetition Proximity
Basic Page
Layout
Principles

33. Contrast
In order for your page layout to be visually appealing and to keep the
readers interest, you should have contrast on your pages. Notice the use of
contrast on this page, color, font size, font style, and bold headings. Use a
contrasting type for headings, keep the headings very different from the
body type. Don't go overboard, use one type for the body copy and a
different one for the headings. Consider a newspaper and how the
headings are larger and bolder.
Alignment
Choose one justification and stick to it. As a rule, center justification
will give the page layout a formal look. It is commonly used for wedding
invitations, formal announcements, etc. Left justification will give your
book a more conservative professional look. Full justification within the
layout will give your book a clean orderly look. With full justification,
your headings could be either left, right, or centered on the page.

34. Repetition
Create a sense of unity throughout your book by adding a few visual
elements that you like, then repeat them throughout your book. Look
through some of your favorite books to see what they have used on the
pages; you may get some inspiration. Perhaps a decorative ornament under
the heading of each chapter, or a decorative drop cap to start each chapter
might give your book a special look.
proximity
Organize your type properly by grouping text together that
relates to each other

37. Typography is the art and technique of arranging type,
type design, and modifying type glyphs. Type glyphs are
created and modified using a variety of illustration
techniques.
The arrangement of type involves the selection of
typefaces point size, line length, leading (line spacing),
adjusting the spaces between groups of letters (tracking)
and adjusting the space between pairs of letters (kerning).
Typography is performed by typesetters, compositors,
typographers, graphic designers, art directors, comic book
artists, graffiti artists, and clerical workers.
Until the Digital Age, typography was a specialized
occupation. Digitization opened up typography to new
generations of visual designers and lay users.

38. HISTORY OF TYPOGRAPHY
Typography traces its origins to the first
punches and dies used to make seals and
currency in ancient times.
Typography with movable type was separately
invented in 11th-century China.
Metal type was first invented in Korea during
the Gorye Dynasty around 1230.
Both hand printing systems, however, were
only sporadically used and discontinued after
the introduction of Western lead type and the
printing press

39. TEXT TYPOGRAPHY
In traditional typography, text is composed to create a readable,
coherent, and visually satisfying whole that works invisibly,
without the awareness of the reader.
Choice of font(s) is the primary aspect of text typography—
prose fiction, non-fiction, editorial, educational, religious,
scientific, spiritual and commercial writing all have differing
characteristics and requirements of appropriate typefaces and
fonts.
For historic material established text typefaces are frequently
chosen according to a scheme of historical genre acquired by a
long process of accretion, with considerable overlap between
historical periods.

40. Typography is modulated by orthography and
linguistics, word structures, word frequencies,
morphology , phonetic constructs and linguistic syntax.

41. Display Typography

42. • Display typography is a potent element in graphic design, where there
is less concern for readability and more potential for using type in an
artistic manner
• Type is combined with negative space, graphic elements and pictures,
forming relationships and dialog between words and images.
• Color and size of type elements are much more prevalent than in text
typography. Most display typography exploits type at larger sizes, where
the details of letter design are magnified.
• Display typography is a potent element in graphic design, where there is
less concern for readability and more potential for using type in an artistic
manner.
• Color is used for its emotional effect in conveying the tone and nature
of subject matter.

43. Inscriptional and architectural lettering

44. For monumental lettering proportions of letters
need to be altered as their size and distance from
the viewer increases.
 An expert letterer gains understanding of these
nuances through much practice and observation of
their craft.
Letters drawn by hand and for a specific project
have the possibility of being richly specific and
profoundly beautiful in the hand of a master.
Each can also take up to an hour to carve, so it is
no wonder that the automated sandblasting
process has become the industry standard.

45. Interface design
Since the advent of the World Wide Web and computer software
development, many graphic designers have become involved in
interface design.
This has included web design and software design, when end user
interactivity is a design consideration of the layout or interface.
Combining visual communication skills with the interactive
communication skills of user interaction and online branding, graphic
designers often work with software developers and web developers to
create both the look and feel of a web site or software application and
enhance the interactive experience of the user or web site visitor.
An important aspect of interface design is icon design.

46. INTERFAC
E DESIGN
WEB DESIGN
SOFTWARE
DESIGN
ICON DESIGN

47. WEB DESIGN
web design is a broad term used to encompass the way to
create a website—a collection of online content including
documents and applications that reside on a web
server/servers. The website may include text, images,
sounds and other content, and may be interactive.
SOFWARE DESIGN
Software design is a process of problem-solving and
planning for a software solution. After the purpose and
specifications of software are determined, software
developers will design or employ designers to develop a
plan for a solution. It includes low-level component and
algorithm implementation issues as well as the
architectural view.

48.  ICON DESIGN
Icon design is the process of designing a graphic symbol
that represents a some real, fantasy or abstract motive,
entity or action. Icon designs can be simple with flat 2D
drawing or a black silhuette , or complex presenting a
combination of graphics design elements such as one or
more linear and radial color gradients, projected shadows,
contour shades, and 3D perspective effects.
 The process of icon design can be divided into two
parts: defining the pictogram and creating final design
or illustration.

51. WORK DONE BY,
FASEEHUN
DEVI LALITHA
MANISHA.N
HARSHAD KHANNA