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Modern styles and types of illustration techniques

Zatie Marzuki
Zatie Marzuki
Zatie MarzukiGraphic Designer at Multi Laser Print Solution

An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.

Modern styles and types of illustration techniques

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Modern styles and types
of illustration techniques
Miss Izati Nabila Marzuki | nabila.m@umk.edu.my
As we discussed before, with the advancement of the electronics and stepping into the,
so called digital era, the possibilities for artists to express themselves grew rapidly and
more freely. The first electronic handwriting device was invented back in 1888. Since
then, the technology became more sophisticated and many illustrators and designers
are accustomed to using graphics tablets nowadays – devices, which are connected to a
computer. Artists use the tablet’s pen and surface to draw and the device transfers the
image in the opened drawing software – such as Phothoshop.
The software programs imitate different traditional brushes, pens, various drawing
tools, paper and effects.
We can divide the illustrations produced digitally into two large groups:
1. Freehand digital illustrations
As you can see from the pictures below, the freehand digital illustrations allow very
smooth light and shadow transitions, making a complex background and fine detail. Most
of these illustrations are in a raster format and they can be blowed up and printed only to
certain sizes before they loose quality.
2. Vector graphics
In the other group fall vector graphics/illustrations. The way the images are produced
allows scaling it up and down to any size, without any quality loss. By rule, it is harder
to make a smooth transition with vectors, but vector has its advantages in producing a
certain style of imagery and it is very popular for web illustration. You can easily
recognize the vector by its clear outlines, shapes and definition.
so here are some curated illustrations and portfolios we found on the web and which
we think are mesmerizing examples of the different types of illustration:
Digital Giovanni Maisto, Pencil Daan Noppen, Ink Christine Almeda, Poster’s
project, Etching project Jaroslaw Nowak
The first part of our guide in the world of illustration is half done and now we are
moving to the next part:
Styles in illustration
Here we want to make a small remark, that by style we mean the different genres in
illustration (or at least the most popular ones). However, style is used also for the
individual and very specific way of expressing of the individual artists, but this could
be defined much harder, if possible at all. Long story short, we can recognize the
following genres in illustration:
1. Concept Art
These types of illustration include Fantasy illustrations, illustrations for Gaming,
Animation and One-Pager Fine Illustrations. The term concept first appreared back in
1930s, used probably first from Disney and it was used in the automative industry as
well.

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Modern styles and types of illustration techniques

  • 1. Modern styles and types of illustration techniques Miss Izati Nabila Marzuki | nabila.m@umk.edu.my
  • 2. As we discussed before, with the advancement of the electronics and stepping into the, so called digital era, the possibilities for artists to express themselves grew rapidly and more freely. The first electronic handwriting device was invented back in 1888. Since then, the technology became more sophisticated and many illustrators and designers are accustomed to using graphics tablets nowadays – devices, which are connected to a computer. Artists use the tablet’s pen and surface to draw and the device transfers the image in the opened drawing software – such as Phothoshop.
  • 3. The software programs imitate different traditional brushes, pens, various drawing tools, paper and effects. We can divide the illustrations produced digitally into two large groups: 1. Freehand digital illustrations As you can see from the pictures below, the freehand digital illustrations allow very smooth light and shadow transitions, making a complex background and fine detail. Most of these illustrations are in a raster format and they can be blowed up and printed only to certain sizes before they loose quality.
  • 4. 2. Vector graphics In the other group fall vector graphics/illustrations. The way the images are produced allows scaling it up and down to any size, without any quality loss. By rule, it is harder to make a smooth transition with vectors, but vector has its advantages in producing a certain style of imagery and it is very popular for web illustration. You can easily recognize the vector by its clear outlines, shapes and definition.
  • 5. so here are some curated illustrations and portfolios we found on the web and which we think are mesmerizing examples of the different types of illustration: Digital Giovanni Maisto, Pencil Daan Noppen, Ink Christine Almeda, Poster’s project, Etching project Jaroslaw Nowak
  • 6. The first part of our guide in the world of illustration is half done and now we are moving to the next part: Styles in illustration Here we want to make a small remark, that by style we mean the different genres in illustration (or at least the most popular ones). However, style is used also for the individual and very specific way of expressing of the individual artists, but this could be defined much harder, if possible at all. Long story short, we can recognize the following genres in illustration: 1. Concept Art These types of illustration include Fantasy illustrations, illustrations for Gaming, Animation and One-Pager Fine Illustrations. The term concept first appreared back in 1930s, used probably first from Disney and it was used in the automative industry as well.
  • 7. Concept illustration for browser game created by GraphicMama In concept illustration, the artists creates several interepretations (concept) of a certain theme, from which the client can choose from and see the different stages, development and the process of creation of the illustration.
  • 8. 2. Children’s Book illustration by James P. Davies Children book illustrations can be very diverse – from realistic, full with details illustrations to very simplified, child-like, naive drawings. It depends on the story, the target age group and many more. Nevertheless, children’s illustrations are colorful, narrating, there is always something happening. The characters are cute and friendly. Some of the children’s illustration authors you might want to see: YOU CAN GOOGLE IT! • Karl James Mounford • Teagan White • Denis Serkov
  • 9. 3. Comics/ Graphic Novels http://www.arielle-jovellanos.com/illo comics is a medium used to express ideas by images, often combined with text or other visual information. Comics frequently takes the form of juxtaposed sequences of panels of images. Often textual devices such as speech balloons, captions, and onomatopoeia indicate dialogue, narration, sound effects, or other information. Size and arrangement of panels contribute to narrative pacing. Cartooning and similar forms of illustration are the most common image-making means in comics. http://www.ign.com/articles/top-10- best-frank-miller-comic-books
  • 10. 3. Books / Publications / Editorial Book cover illustration by Katie Harnett Did you know that luxury books on geographical topics and natural history, and some children’s books, had printed illustrations which were then coloured by hand but in Europe, none of the experimental techniques for true colour printing became widely used before the mid-19th century. Today, a book illustration could be designed in any technique and then printed. This style is very versatile and depends on the vision of the authour and the subject of the book. Illustrators try to create eye-catching covers in order to compete with the piles of books in bookshops. http://khoale.daportfolio.com/
  • 11. 4. Advertising While book and publication illustrations should be supporting and illuminating a certain idea, without stealing the show from the text, advertising type of illustration is meant to do just that – grab your attention and make a lasting impression on one big idea or brand/product. Many companies choose illustration as the medium to send their message to the audience, because the style better translates the idea than photography Illustration by Rlon Wang
  • 12. 5 . Packaging The rise of digital technologies in the latter half of 20th century allowed businesses to scale rapidly and become global. With unprecedented competition, packaging came to be the way of differentiating the product on the shelf. For some businesses such as jewelry, bakery, children’s products, illustration is the most successful choice. It offers personalized touch, elegance and custom feel. The apothecary of Aureum – packaging illustration https://www.behance.net/gallery/50709069/P acked-like-sardines
  • 13. 6. Branding / Logo Cartoon characters of employees of real estate, by GraphicMama Branding/Logo type of illustration is very specific style, requiring a certain set of skills. For example, a logo should be recognizable and readable at smaller sizes. Therefore, the illustrator should carefully plan the details of the logo. Logos should be simple, yet grabbing attention and memorable. Sometimes, businesses need more than a logo illustration, but mascots, cartoonized version of their employees or products. With their help, the brands enhance their presence and impression on customers. https://www.behance.net/gallery/43211173/La- Petite-Joie
  • 14. ACTIVITY 2 One Day, One Theme : Choose one theme or one kind of object, and only draw/ilustrated that thing during the course of a day. You can vary your approach to this by choosing an animate or inanimate object, a color, a size of something, things that are scary or make you laugh, or things that start with a specific letter. You can choose the modern or the traditional style, and make your own creativity to make it!