Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.

1. ReBranding*
Farzad Valizadeh

2. rebrand |rē brand|
verb [ with obj. ] (usu. as noun rebranding)
change the corporate image of (a company or organization).

4. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫ﺑﺎﺷﺪ‬ ‫داده‬ ‫ﻧﺎم‬ ‫ﺗﻐﯿﯿﺮ‬ 1
‫س‬ ‫ص‬

5. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫اﺳﺖ‬ ‫ﮐﺮده‬ ‫ﭘﯿﺪا‬ ‫رﺷﺪ‬ ‫ﺟﻬﺸﻰ‬ ‫ﺻﻮرت‬ ‫ﺑﻪ‬ 2
‫ﺳـ‬ ‫س‬

6. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫دارد‬ ‫اى‬ ‫آﺷﻔﺘﻪ‬ ‫ﻫﻮﯾﺖ‬ 3
‫ث‬ ‫ص‬ ‫س‬

7. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫اﺳﺖ‬ ‫ﺷﺪه‬ ‫داغ‬ ‫رﻗﺎﺑﺖ‬ ‫ﯾﮏ‬ ‫وارد‬ 4
‫س‬

8. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫اﺳﺖ‬ ‫ﻧﺎﻣﻔﻬﻮم‬ ‫و‬ ‫ﮔﻨﮓ‬ ‫ﻣﺨﺎﻃﺒﺎﻧﺶ‬ ‫ﺑﺮاى‬ 5
‫س‬
‫؟‬

9. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫ﻧﺪارد‬ ‫اﻣﺮوز‬ ‫ﺑﺎ‬ ‫ﻣﺸﺘﺮﮐﻰ‬ ‫ﻧﻘﻄﻪ‬ ‫و‬ ‫ﺷﺪه‬ ‫ﭘﯿﺮ‬ 6
‫س‬ ‫س‬

10. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫اﺳﺖ‬ ‫ﺷﺪه‬ ‫ﺟﻬﺎﻧﻰ‬ 7
‫س‬ S

11. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫اﺳﺖ‬ ‫ﺷﺪه‬ ‫ﺑﺪﻧﺎم‬ 8
‫س‬ ‫ش‬

12. ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫اﺳﺖ‬ ‫آﻣﺪ‬ ‫روز‬ 9

13. ‫ﺣﺎل‬ ‫در‬ ‫ﺷﻤﺎ‬ ‫ﻣﺸﺘﺮى‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﻰ‬
.‫اﺳﺖ‬ ‫ﺟﺪﯾﺪ‬ ‫ﺧﺪﻣﺎت‬ ‫و‬ ‫ﻣﺤﺼﻮل‬ ‫ﺗﻮﺳﻌﻪ‬ 10
‫س‬‫ﺳـ‬