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Grassroots Fundraising:
 Connecting with Your Donors Online
                A workshop for Bikkurim
                   February 9, 2010




Farra Trompeter
farra@bigducknyc.com
State of Online Fundraising
What’s working?
  –  Including deadlines in e-mail appeals
  –  Seeking small sums
  –  Combining text messages and e-mail appeals
  –  Asking corporate sponsors or like-minded charities to
     send e-mail messages on an organization's behalf
  –  Using multiple approaches, such as social networks,
     video, e-mail, and text messages
      Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
State of Online Fundraising
How are nonprofits using social media to
raise money?
  –  41% charities use blogging, instant messages, text
     messages, etc.
  –  55% charities use Facebook
  –  21% charities use MySpace
  –  18% charities use Twitter
  –  20% charities use other social networking sites
     Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
What are people doing online?
- Step 1 -

Make it easy and compelling for
 donors to support you online
- Step 2 –

Build relationships with donors
through integrated campaigns
Pledge to End Duchenne Results
•    3,000 signatures
•    300 pictures uploaded to flickr
•    17,000 unique page views for
•    15% increase in sustainer revenue
•    End Duchenne section on site
- Step 3 -

Find your most passionate donors
  and turn them into fundraisers
- Step 4 -

  Create community and give
donors more ways to support you
- Resources -
Resources
•  Relationships 2.0 article - Fundraising Success Magazine
    http://tinyurl.com/relationships-2-0
•  Social Media article - Fundraising Success Magazine
    http://tinyurl.com/FRS-social-media
•  Tips on using Causes on Facebook - Beth’s blog
    http://tinyurl.com/causes-on-facebook
•    Duck Call blog
     http://www.bigducknyc.com/blog
• Social Technographics
   http://blogs.forrester.com/groundswell/
Stay in touch
    farra@bigducknyc.com

    bigducknyc.com/blog


    facebook.com/bigduck

    twitter.com/bigduck
    twitter.com/farra
Thanks!




© Jeremy Crow

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Grassroots Fundraising and Social Media

  • 1. Grassroots Fundraising: Connecting with Your Donors Online A workshop for Bikkurim February 9, 2010 Farra Trompeter farra@bigducknyc.com
  • 2. State of Online Fundraising What’s working? –  Including deadlines in e-mail appeals –  Seeking small sums –  Combining text messages and e-mail appeals –  Asking corporate sponsors or like-minded charities to send e-mail messages on an organization's behalf –  Using multiple approaches, such as social networks, video, e-mail, and text messages Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
  • 3. State of Online Fundraising How are nonprofits using social media to raise money? –  41% charities use blogging, instant messages, text messages, etc. –  55% charities use Facebook –  21% charities use MySpace –  18% charities use Twitter –  20% charities use other social networking sites Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
  • 4.
  • 5. What are people doing online?
  • 6. - Step 1 - Make it easy and compelling for donors to support you online
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. - Step 2 – Build relationships with donors through integrated campaigns
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Pledge to End Duchenne Results •  3,000 signatures •  300 pictures uploaded to flickr •  17,000 unique page views for •  15% increase in sustainer revenue •  End Duchenne section on site
  • 21.
  • 22.
  • 23.
  • 24. - Step 3 - Find your most passionate donors and turn them into fundraisers
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. - Step 4 - Create community and give donors more ways to support you
  • 33.
  • 34.
  • 35.
  • 36.
  • 38. Resources •  Relationships 2.0 article - Fundraising Success Magazine http://tinyurl.com/relationships-2-0 •  Social Media article - Fundraising Success Magazine http://tinyurl.com/FRS-social-media •  Tips on using Causes on Facebook - Beth’s blog http://tinyurl.com/causes-on-facebook • Duck Call blog http://www.bigducknyc.com/blog • Social Technographics http://blogs.forrester.com/groundswell/
  • 39. Stay in touch farra@bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck twitter.com/farra