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Introduction to community management

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Discover tactics and learn from case studies of Reddit, Product Hunt, Facebook, Automatic, Soylent, and more that will lead you to build a great online community for your website and product.

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Introduction to community management

  1. 1. INTRODUCTION TO COMMUNITY MANAGEMENT 1
  2. 2. LEARNING OBJECTIVES 1.Know how to start a community by seeding it 2.Set standards and rules to manage community behavior 3.Use an engagement framework to keep users coming back 4.Identify ways to promote your community to build growth 2 By the end of this workshop you’ll be able to: @eric3000
  3. 3. INTRODUCTION TO COMMUNITY MANAGEMENT Expanding into the E-Commerce Landscape • How to start • How to engage • How to grow 3 @eric3000
  4. 4. 4 IF YOU BUILD IT… @eric3000
  5. 5. @eric3000 CHOOSING YOUR AUDIENCE • Well-defined – Differentiated niche • Reachable – “On the internet” • Passionate – Love or hate, people have to have an opinion 5
  6. 6. EXAMPLES OF STARTER AUDIENCES 6@eric3000
  7. 7. EXAMPLES OF STARTER AUDIENCES Restaurant lovers in San Francisco 7 Harvard Students @eric3000
  8. 8. EXAMPLES OF PASSIONATE AUDIENCES 8 Food hacking enthusiasts Driving Enthusiasts @eric3000
  9. 9. Do things that don’t scale 9@eric3000
  10. 10. SEEDING MEMBERS • Start with your closest friends, and progressively work your way up to prominent figures in your field. • Reach out and personally invite people one by one. • Ask people to take action. • Create connections between people. 10@eric3000
  11. 11. SEEDING CONTENT • Nobody wants to show up to a ghost town or be the first at the party. • You need to be a super user and show the community what kind of content you want on the site. 11@eric3000
  12. 12. 12 MODERATION - BE TRANSPARENT
  13. 13. 13 MODERATION - BE TRANSPARENT @eric3000
  14. 14. INTRODUCTION TO COMMUNITY MANAGEMENT Expanding into the E-Commerce Landscape • How to start • How to engage • How to grow 14 @eric3000
  15. 15. 15 ASK QUESTIONS
  16. 16. 16 PROMOTE COMMUNITY & MEMBERS
  17. 17. DIGITAL PROFESSIONAL INSTITUTE 17 PROMOTE COMMUNITY & MEMBERS
  18. 18. 18 PROMOTE COMMUNITY & MEMBERS @eric3000
  19. 19. 19 GO TO WHERE YOUR USERS ARE – THEIR INBOX
  20. 20. 20 MAKE THEM ADDICTED @eric3000
  21. 21. 21 MAKE THEM ADDICTED @eric3000
  22. 22. INTRODUCTION TO COMMUNITY MANAGEMENT Expanding into the E-Commerce Landscape • How to start • How to engage • How to grow 22 @eric3000
  23. 23. COMPLIMENTARY COMMUNITIES • Where else does your community hangout? • Where is this topic being talked about on other channels (including social media)? • How can you give value to these other complimentary communities? 23@eric3000
  24. 24. “So if you’re launching a forum about gardening, don’t try to approach another gardening forum. Instead, reach out to gardening chatrooms, blogs, or mailing lists. Try to create two-way relationships between you and these other channels. They talk about you, and you in turn will promote their content to your members.” 24 - Sacha Greif @eric3000
  25. 25. RECYCLING CONTENT • Surface the interesting things happening in the community • Summarize and change the channel it’s communicated in • This promotes the community members and reaches new audiences 25@eric3000
  26. 26. DIGITAL PROFESSIONAL INSTITUTE 26 RECYCLING POSTS AS PODCASTS
  27. 27. 27 RECYCLING DATA AS BLOG POSTS
  28. 28. THANK YOU

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