Internet Marketing Models- Implementation Comprehensive Presentation The SOSTAC® planning framework Dynamic e-business strategy model Source

1. • Presented to:
Dr Zeenat Jabbar
SOSTAC® planning
framework on Angro
Foods
• Presented BY:
Mohammad Ali & Farooq
Dynamic e-business strategy
model Source on angro foods
Retailing Presentation- Angro Foods

2. 5 Ss
Story
Strategy
Spend
Site
Search
Customers
Insight
SWOT
Brand
Perception
Internal
capabilities
Situation
Analysis
Objective
Strategy
Tactics
Actions
Control
Where are we
now?
How do we get
there?
Where do we
want to be?
Tactics
How do we
monitor
performance?
Action
The SOSTAC® planning framework applied to digital Internet marketing strategy
development
Sell Serve Sizzle Speak
Save
STP
OVP Sequence Integration Tools
E-Marketing Mix Contact E-Campaign
Internal
External
KPI’s
Customer satisfaction

3. Knowledge
building and
capability
evaluation
E- Business Design
E- Business Blue
print
Application
development &
deployment
Events
Feed Back
Key Objectives
Key Insights
Priorities
Figure 4.5 Dynamic e-business strategy model Source: Adapted from description
in Kalakota and Robinson (2000)

4. Thank You