The document provides 10 tips for effective online advertising design: 1) include a clear call to action, 2) maintain a consistent brand voice, 3) ensure continuity of message across different ad sizes, 4) keep messages short and simple, 5) always link ads to a dedicated landing page, 6) use colors consistent with the brand, 7) use images that support the message, 8) only use animation when warranted, 9) keep designs simple, and 10) change creative elements regularly. The document concludes by citing the source website.

1. 1)Include a call to action.
Adds should have a clear call to action and purposethat aligns with the overall
business goal.
2)Brand voice is important.
Online and effective advertising design campaigns, as with traditional offline
campaigns.
3)Continuity across ad sizes.
Different ad sizes should maintain the same message, look and feel.
4)Keep messages short and simple.
Ads should not text heavy. Remember that you only have a few seconds to
relay the messageof the campaign to the audience.
5)Always link to a dedicated landing page.
Online ads should lead to a dedicated landing page that will further explain the
offer or the message within the campaign.
6)Colours should be consistent with the brand.
While it may seem effective to usebold or brightcolours for the advertising
design in online campaigns in an effortto stand out against the increasing
competition.
7)Images should be consistent with the message.
The ad campaigns should use images that help the overall message, not
distractfrom it.
8)Know when to use animation.
Use animation if the campaign warrants it.
9)Keep it simple.
While wesometimes feel an ad on the internet or on mobile devices should
give us much information as possible.
10)Change creative often
Creative elements should be changed often enough.
The website Iusedis:
http://blog.fusionfarm.com/blog/eff
ective-advertising-design