1. Who Would Be the Audience for
Your Media Product?
By Anthony Richards

2. My target audience
wears casual clothes
because he is not
employed full-time. He
wears a hoodie and
jeans – branded but
bought cheap in a sale.
This shows he is young
because the clothes he
wears are aimed at
young people but that he
is not bothered by his
appearance.
He has an LG to
reflect the
technological
prowess of the target
audience and
because he cannot
afford the most
expensive brand.
He is male because action thrillers
with an all-male cast will appeal
mainly to men.
He wears Apple
headphones to show that
the audience consumes
music but cannot
necessarily buy accessories.
His other
interests
include music,
video gaming
(mainly offline)
and interacting
with friends on
social media.
Other films he would
enjoy include Fight Club,
Memento, The Usual
Suspects and The
Departed.
He fits into groups C1 – B
(lower middle to middle
class).