Portfolio

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Portfolio

  1. 1. Market ResearchMarket Research Analysis Reports Reports Analysis Media / Events Media / Events Lifestyle / Leisure Industry Lifestyle / Leisure Industry Knowledge Social Media Knowledge International Experience Social Media B2C International Experience B2C Project Management Project ManagementStrategies Strategies Paris / London / San Francisco Paris / London / San FranciscoB2B Master of Research with Distinction B2B Master of Research with Distinction Fluent French / English IT Fluent French / English IT Surveys SurveysConsultancy Consultancy Communications Communications Problem Solving Problem Solving
  2. 2. Summary● Areas of expertise: PR (Marketing, Communications, Events)● Industries: Lifestyle and Leisure (Media, Technology, Hospitality, Foodservice, Beauty & Wellness)● High interest in: Charities, Government Organizations, Sustainable Development, Art and Culture● 7 years experienced● Languages spoken: French, English (fluent) and Spanish (conversational)● Working experiences in European Capitals (London, Paris) & San Francisco● Skills summary: Communications, Creativity, Organization, Project Management, Administration
  3. 3. Atelier EmmanuelHair Studio & Day Spa
  4. 4. Co-Manager & Marketing Strategist Since 2011Objectives:Business development, streamline internal processes, optimize teamsschedules, retain existing clientele via the development of new services andproducts, increase visibility and ROI = client acquisition, retention,satisfaction.Actions:-Creation of a business plan to relocate in a three time bigger space-Coordination of the relocation (budget management, interior design, installation ofa new business management software and new payment tools)-Recruitment of new team members (over 10 new employees, from 15 to 25)-Implementation and development of a 360 marketing strategy (web, print, events,new brand identity, content development, community management)-Identification of new partners and suppliersFlagship project: Co-Organization of the opening of the Jean-Paul GaultierExhibition at the deYoung Museum (over 3,500 attendees)
  5. 5. Strategy Consultancy and Market Research – Consumer lifestyle
  6. 6. Market Research – 2009/10Flagship Project: Project Vélo (on-going project) ● First ever in-depth report on the UK cycle industry ● Independent report ● Project co-ordination from business strategy to delivery: Market research (pre-project) / Questionnaires design / PR campaign including website design, press releases and partnerships / Industry and consumer online surveys / Industry phone interviews / Data cleaning and analysis / Report writing / Proofreading ● Status: Project Co-ordinator (2 co-ordinators) ● Results: ○ Partnership with 3 leading organisations ○ Over 350% of the consumer survey’s target (18,500 instead of 5,000)Other projects: ● Consultancy for Ibis ● ProjectCafe Europe 9 and 10
  7. 7. Media and Events company - Takeover: End 2008
  8. 8. Conference Production – 2008/09● Production of 5 international pharmaceutical conferences ○ Production cycle: 5 weeks ■ 2 weeks: Market Research ■ 3 weeks: Speakers Sourcing● Flagship events: ○ 8th Annual Pharma Packaging and Labelling: ■ Revenue target exceeded by 20% ○ PharmaManufacturersArena.com: ■ First virtual conference in the industry● Testimonials: ○ “Very high quality speakers and the roundtable discussion groups allowed a good exchange of experiences” Drug Safety Specialist - Merck Serono ○ “Very useful with a lot of hot topics” Patient Safety Manager – AstraZeneca
  9. 9. Events and PR consultancy – All industries
  10. 10. PR & Communications – 2007/08Flagship Project: “Une Clé pour les mal-logés” ● Client: Habitat et Humanisme ● 360° communications strategy and campaign: ○ Public Relations / Street Marketing / Events / Partnerships / Sponsorships / Fund Raising ● Status: Project Manager ● Results for two years (2006/2007): ○ Over 700 reports and articles (national): -TV: JT TF1, M6, France 3, « Capital - M6 »,… -Radio: Europe 1, France Inter, France Info,… -Newspapers and Magazines: Le Nouvel Observateur, VSD, Liberation, le Figaro, 20mn… ○ +50 % more donations, + 10 % more volunteers ○ Awards: -Special prize of jury - Great Prize KRéA 2007 / -Nomination for the Great Prizes Stratégies 2006
  11. 11. Press Relations – 2006/08Flagship Project: “La Fabuleuse aventure des déchets” ● Client: SUEZ Group (Sita) ● 360° communications strategy and campaign: ○ Event (concert)/ Exhibitions/ Street Marketing/ Website and online game/ Price Draw/ Press Relations ● Status: Press Officer ● Results from April to June 2006: ○ Over 100 articles and report on French Media: -TV: Direct 8, TPS Star -Radio: RTL 2, France Inter -Newspapers and magazines: Le Nouvel Observateur, VSD, Zurban, Le Parisien, Femme Actuelle, Le Figaro, Libération, 20 Minutes, La Tribune, Ouest France,…) ○ Analysis by OCCURRENCE – French Market Research: ■ Over 58 million people reached ○ Awards: -Great Corporate prize - Com A Levallois 2007 / -Press Relations prize – Com A Levallois 2007 / -Finalist of the Events Trophées - Heavent 2007Other clients: Coca-Cola / Toyota / Rothschild Bank
  12. 12. Market ResearchMarket Research Analysis Reports Reports Analysis Media / Events Media / Events Lifestyle / Leisure Industry Lifestyle / Leisure Industry Knowledge Social Media Knowledge International Experience Social Media B2C International Experience B2C Project Management Project ManagementStrategies Strategies Paris / London / San Francisco Paris / London / San FranciscoB2B Master of Research with Distinction B2B Master of Research with Distinction Fluent French / English IT Fluent French / English IT Surveys SurveysConsultancy Consultancy Communications Communications Problem Solving Problem Solving

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