Sales & Marketing Alignment: How to Synergize for Success
Camilo Rodriguez Business Developer
1. CAMILO RODRIGUEZ - BUSINESS DEVELOPER
61 Rue Marcadet
75018 Paris FRANCE
Phone: +33 (0) 624 76 53 04
Mail: elcamilorodriguez@hotmail.com
LinkedIn: http://fr.linkedin.com/in/elcamilorodriguez
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Born the 21 October 1981
WORK EXPERIENCE
2007 - 2011 ACRONIS INC
Largest Private Backup and Recovery Software vendor in the world. Total Turnover: €120 Million in 2010
CHANNEL MANAGER - MEDITERRANEAN REGION
Job based in Paris. (Istanbul and Athens one week per month)
Achievements:
• Grew an indirect (channel) business from €40.000/year (2006) to €1.000.000/year (2010)
• Sold Acronis licenses to approx 2.500 corporate customers in Turkey, Greece, Cyprus and Malta
• Recruited and trained 180 Value added resellers (VAR) and system integrators (SI)
• Signed 5 non-exclusive distribution agreements with well established IT distributors in each country
• Finalized and published 5 customer success stories with known companies in Istanbul and Athens
Responsibilities:
• Remotely managed a team of two sales people based in Istanbul (outsourced)
• Set up and executed business plans together with the 10 major partners in each region
• Performed product demos and joint end user visits together with major partners
• Set up of events, road shows, certification training sessions and other corporate marketing activities
• Secured all partner payments to collect 100% of the Acronis open invoices
• +-5% weekly accuracy on sales forecasts
• Independently traveled to the field, but reported on a weekly basis to the Europe General Manager
2006 AREVA
World Leader in Nuclear Energy and related activities. Total Turnover: €13 Billion in 2010
SALES DEVELOPMENT AND MARKETING DEPARTMENT
Job based in Paris
• Performed a competitive analysis of the “nuclear decommissioning” market in the United Kingdom
• Trained the different Business Units about their competitors and their offers
• Provided support to the sales and marketing departments when entering this specific market
2005 AIR LIQUIDE
World leader in the Industrial gases market. Total Turnover: €13 Billion in 2010
LABORATORIES AND ANALYSIS MARKETING DEPARTMENT
Job based in Paris
• Completed a competitive analysis of the “Gas market” for the pharmaceutical industry
• Developed a promo-guide (sales tool) for the launch of a new product called “Alphagaz CO2”
• Supported the sales tem when launching the “Alphagaz CO2” offer in Europe
STUDIES
2004 – 2005 ÉCOLE SUPÉRIEURE DE COMMERCE DE ROUEN
Master in International Business Development (French equivalent: BAC+6)
Holder of the "Alßan" scholarship, awarded by the European commission (Candidates selected were fully
sponsored by the EU)
1999 – 2003 UNIVERSIDAD POLITÉCNICO GRANCOLOMBIANO
Undergraduate Program (French equivalent: BAC+5)
Specialization: Marketing
• 6 months internship at CODENSA (Colombian Energy Company) in the communications department
• 6 months internship at MALOKA (Science Park) designing a satisfaction survey for their customers
LANGUAGES
• Spanish: Bilingual • Russian: Basic
• English: Bilingual • Italian: Basic
• French: Bilingual
ADDITIONAL INFORMATION
• Legal Dual French-Colombian Nationality: Ability to travel, work and live both in Europe & South America
• Driving European Type B + International Driving license
• Software MS Office – Salesforce (CRM) – Acronis Backup & Recovery – VmWare – Adobe illustrator
• Interests Scuba Diving, Graphic Design, Football