2. ▪ Why We Test & Getting Buy In
▪ A/B Testing vs CRO
▪ The 4 Areas of Testing
▪ Tip and Tricks
Agenda
#MeasureFest #AlwaysBeTesting @DuaneBrown#DMSSO #AlwaysBeTesting @DuaneBrown
4. There is always
room for
improvement…. If
you’ve enough
traffic to run tests.
There is no
reward, if you take
no risk. Always
test.
Pros
–Increased
Performance
–Customer
Insights
–Rotate Offers
Cons
–Risk Of
Doing Worse
–Not Enough
Traffic
6. ▪ Play Into Their Hand
– No Time
– We Are A Startup
– Need To Be Right / Ego
– You Are Wrong
Getting Your Buy In
#DMSSO #AlwaysBeTesting @DuaneBrown
16. Adding Friction is not
always a bad thing…
..let me tell you why?
Story #1
#TestingInsights
#DMSSO #AlwaysBeTesting @DuaneBrown
17. Problem
Lead Quality Was Awful
All the leads in the world won’t save you, if
no one converts into a paying customer.
#DMSSO #AlwaysBeTesting @DuaneBrown
18. Talk To People?
▪ Do A Review
– TrustPilot, G2Crowds… ect
– Talk to SDR & Cofounders
– Audit GA, AdWords, LPs
Vague LP that tells me nothing. A
market so crowded, how does
anyone make any money?
#DMSSO #AlwaysBeTesting @DuaneBrown
19. ▪ Add Friction
– Pricing Grid
– Short Submission Form
– Exit Popup
– Phone To Book App.
– Long Submission Form
– Double Opt In
– Intro VideoWhat To Add?
#DMSSO #AlwaysBeTesting @DuaneBrown
20. ▪ Add Friction
– Pricing Grid
– Short Submission Form
Why These Two?
– Set Pricing Expectations
– Knowing What You Want
#DMSSO #AlwaysBeTesting @DuaneBrown
21. ▪ Results
– 4 $25,000 Deals
– $150,000 SQL in 60 Days
#DMSSO #AlwaysBeTesting @DuaneBrown
33. ▪ What Do We Use It For?
– Finding Bugs
– Surveys
– Heatmaps
– Recording
The one tool we use to find out
about our customers.
#DMSSO #AlwaysBeTesting @DuaneBrown
35. ▪ Walking The Lonely Road
– Always Talk To Customers
– Be Data Informed
– No HIPPOs/Arrogant People
– Always Be Testing
– Opinions/Bias Can Kill
– Don’t Test To Much
– Have Fun!
Will You Risk It All?
#DMSSO #AlwaysBeTesting @DuaneBrown