Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Putting your Business on the Map with Google Maps API’s,
Innovation & Build what's next with Ancoris - The Power of
Google...
Who are Ancoris?
@ShaunATAncoris
@Ancoris
IYADWYHADYWAGWYHAG
Work the way you
live….
Innovation through location -
more than just a map
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL7
Maps are an essential part of our lives
10 milliseconds
lag
20% of searches on
Google.com are
looking for local
information
80%
of mobile searches
are done using
...
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL10
Paper maps
300 Years
Google Maps,
MapQuest,
Yahoo! Maps
20 Yrs
Real-time
traffic
10 Yrs
Innovation
Static Digital Dynamic
...
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL12
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL13
Maps &
Imagery
Directions
& Distance
People,
Places &
Things
Visualisati...
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL14
Location Services
Advanced
Geofencing
& Safety
Internet
of Things
Locati...
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL15
Movement Optimisation
Asset
Tracking &
Navigation
Real-time
Movement
Adv...
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL16
Location Intelligence
Historical
Data
POI
Information
Machine
Learning
What is your location strategy?
APIs for every platform
Javascript
API
Street View
Image API
Static Maps
API
Embed API
Geolocation
API
Elevation
API
Time ...
Back in the heady days of 2000,
Netflix had 300,000 subscribers
and was losing money. Reed
Hastings flew to Dallas and met...
Use Case Examples
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL21
Brand Framework – Defining the Components
350%
More likely to
request an...
© 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL22
Brand Framework – Defining the Components
Enhanced customer experience, ...
LOCATION INNOVATORS
Driving you to be a better driver -
Driveflo
Goal: To collect and offer driver
behaviour information t...
● Panoptica Media
● DPD
● Ground Control
● Next
● Primark
● Tesco
● Canada Life
● Prudential
● Just Eat
● Uber
● Marinetra...
Best Practises
Mobile first
Optimise design and
user experience
● Optimise customer experience and
journey
● Minimise clicks
● Relevant easy to find i...
Where are my stores
closest to me now?
Easily identify the customer’s
position and the selling points
next to him.
Google Places to
improve search
Use ‘autocomplete’ to help
consumer find postcode /
address
Using Google Maps to
drive customer footfall
Leverage multi-modal
directions and traffic to route
customers
Filter results
Customer finds appropriate
stores for their needs
Using Streetview to
show venues & drive
footfall
Also use Business
Streetview for virtual tours
inside of venues
Remove advertising
& competitors
remove competitor
advertising, promotions
and listings on the Google
Map
Google Confidential and Proprietary
Search results by road network distance & time
Road Network - distance and time / publ...
Product locator
Show stock availability in
stores
Empower Users
Reduce disappointment
and missed sales
opportunities
Journey / commute
planner
Find best store to visit on
commute or journey
Use ETA and traffic
Use locator to drive footfall - offers and incentives
The Google Cloud Platform
Questions?
How to Dominate Google Maps - Shaun Hudson
Upcoming SlideShare
Loading in …5
×

How to Dominate Google Maps - Shaun Hudson

238 views

Published on

Shaun Hudson's slides from dmsso17

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to Dominate Google Maps - Shaun Hudson

  1. 1. Putting your Business on the Map with Google Maps API’s, Innovation & Build what's next with Ancoris - The Power of Google Cloud Shaun Hudson Google Maps Business Manager, Ancoris
  2. 2. Who are Ancoris? @ShaunATAncoris @Ancoris
  3. 3. IYADWYHADYWAGWYHAG
  4. 4. Work the way you live….
  5. 5. Innovation through location - more than just a map
  6. 6. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL7
  7. 7. Maps are an essential part of our lives
  8. 8. 10 milliseconds lag 20% of searches on Google.com are looking for local information 80% of mobile searches are done using Maps 1 billion users each month More than 100 million POIs 200 million mobile users each week
  9. 9. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL10
  10. 10. Paper maps 300 Years Google Maps, MapQuest, Yahoo! Maps 20 Yrs Real-time traffic 10 Yrs Innovation Static Digital Dynamic 1 2 3 Predictive 5 Machine Learning Intelligent 4 Billions of connected devices 1 - 3 Yrs? Intelligent 4 Billions of connected devices 1 - 3 Yrs? Predictive 5 Machine Learning
  11. 11. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL12
  12. 12. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL13 Maps & Imagery Directions & Distance People, Places & Things Visualisation
  13. 13. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL14 Location Services Advanced Geofencing & Safety Internet of Things Location Sharing
  14. 14. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL15 Movement Optimisation Asset Tracking & Navigation Real-time Movement Advanced Routing Algorithms
  15. 15. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL16 Location Intelligence Historical Data POI Information Machine Learning
  16. 16. What is your location strategy?
  17. 17. APIs for every platform Javascript API Street View Image API Static Maps API Embed API Geolocation API Elevation API Time Zone API Distance Matrix API Roads API Places API Directions API Geocoding API Web Services Web Android iOS Android APIPlaces API for Android SDK for iOS Places API for iOS
  18. 18. Back in the heady days of 2000, Netflix had 300,000 subscribers and was losing money. Reed Hastings flew to Dallas and met with Blockbuster, offering them 49% of the company. Blockbuster weren’t interested. At that time, they didn’t see a threat from digital media. Hastings flew home and set to work promoting Netflix to the public as the friendly rental underdog. By 2007, when Netflix began streaming movies and TV shows, it had all but won the rental war. With over 31 million subscribers today, they first re-invented dvd rental and are now re-inventing television
  19. 19. Use Case Examples
  20. 20. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL21 Brand Framework – Defining the Components 350% More likely to request an insurance quote 40% of people type more than one address 7 min How long people stay on the website Connecting people to personalized insurance quotes with GoodHome “GoodHome is more than informative, it’s compelling.” – Elizabeth Schreier, Director, Allstate
  21. 21. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL22 Brand Framework – Defining the Components Enhanced customer experience, security and fraud detection Real-time view of spending Including location of spend Insights where, who and what transactions Experience New generation of banking and customer experience
  22. 22. LOCATION INNOVATORS Driving you to be a better driver - Driveflo Goal: To collect and offer driver behaviour information to utilise in quotes and underwriting Solution: Gamified experience means the application is used multiple times per day, competitive driver rewards offered Impact: High use application allowing vital derived location intelligence data to be used by numerous Insurers, high customer usage and engagement
  23. 23. ● Panoptica Media ● DPD ● Ground Control ● Next ● Primark ● Tesco ● Canada Life ● Prudential ● Just Eat ● Uber ● Marinetraffic.com ● Deliveroo
  24. 24. Best Practises
  25. 25. Mobile first
  26. 26. Optimise design and user experience ● Optimise customer experience and journey ● Minimise clicks ● Relevant easy to find information ● Use Google Platform ● 50 % traffic increase on desktop, 100 % for mobile
  27. 27. Where are my stores closest to me now? Easily identify the customer’s position and the selling points next to him.
  28. 28. Google Places to improve search Use ‘autocomplete’ to help consumer find postcode / address
  29. 29. Using Google Maps to drive customer footfall Leverage multi-modal directions and traffic to route customers
  30. 30. Filter results Customer finds appropriate stores for their needs
  31. 31. Using Streetview to show venues & drive footfall Also use Business Streetview for virtual tours inside of venues
  32. 32. Remove advertising & competitors remove competitor advertising, promotions and listings on the Google Map
  33. 33. Google Confidential and Proprietary Search results by road network distance & time Road Network - distance and time / public transportSW15 1NB - As the crow flies 1 2 3
  34. 34. Product locator Show stock availability in stores Empower Users Reduce disappointment and missed sales opportunities
  35. 35. Journey / commute planner Find best store to visit on commute or journey Use ETA and traffic
  36. 36. Use locator to drive footfall - offers and incentives
  37. 37. The Google Cloud Platform
  38. 38. Questions?

×