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Blink & You’ll Miss It: The Ever-Changing Landscape of Paid Media by Samantha Noble

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Digital Marketing Summit Southampton 2018, Samantha Noble, Southampton, #Dmsso18, #DMSSO, #DigitalMarketing, #PPC

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Blink & You’ll Miss It: The Ever-Changing Landscape of Paid Media by Samantha Noble

  1. 1. SamJaneNoble From Dusk till Dawn The Paid Media World As We Know It S A M A N T H A N O B L E # D M S S O 1 8
  2. 2. SAMANTHA NOBLE FOUNDER BIDDABLE MOMENTS @SamJaneNoble
  3. 3. Fast paced SamJaneNoble
  4. 4. 60 slides SamJaneNoble
  5. 5. Actionable SamJaneNoble
  6. 6. 30 strategies SamJaneNoble
  7. 7. Current SamJaneNoble
  8. 8. 2018 SamJaneNoble
  9. 9. Paid Media Outlook SamJaneNoble
  10. 10. Google’s Annual Revenue
  11. 11. Facebook’s Annual Revenue
  12. 12. The pounds are shifting to digital SamJaneNoble
  13. 13. Digital ad spend reached $209* billion worldwide * 2017 Data SamJaneNoble
  14. 14. It is expected to grow by 13% this year SamJaneNoble
  15. 15. Decision Making Process SamJaneNoble
  16. 16. The Marketing Funnel SamJaneNoble
  17. 17. Filling the Audience Buckets SamJaneNoble
  18. 18. Hitting each stage of the funnel is key to success and growth SamJaneNoble
  19. 19. Awareness SamJaneNoble
  20. 20. Instagram Stories Ads SamJaneNoble
  21. 21. Pinterest Promoted Pins SamJaneNoble
  22. 22. Pinterest Promoted Pins (underutilised) SamJaneNoble
  23. 23. Facebook Ads for Marketplace SamJaneNoble
  24. 24. Outstream Video Ads on Video Partners
  25. 25. Similar Audiences for Google Universal App Campaigns SamJaneNoble
  26. 26. Google Showcase Shopping Ads SamJaneNoble
  27. 27. Hotel Deals in the Google Knowledge Panel SamJaneNoble
  28. 28. Shopping Carousel on Google Images
  29. 29. Apple Search Ads with Demographics Targeting SamJaneNoble
  30. 30. Consideration SamJaneNoble
  31. 31. Local Catalog Ads on Display SamJaneNoble
  32. 32. Messenger Ads for Brand Engagement SamJaneNoble
  33. 33. Facebook Lead Ads Engagement SamJaneNoble
  34. 34. Facebook Augmented Reality Ads
  35. 35. Bing Intent Ads
  36. 36. Google Ads Promotion Extensions SamJaneNoble
  37. 37. Preference SamJaneNoble
  38. 38. Affiliate Location Extensions on YouTube Ads SamJaneNoble
  39. 39. Google Local Search Map Ads
  40. 40. TruView for Google Shopping SamJaneNoble
  41. 41. Shopping Price Benchmarks SamJaneNoble
  42. 42. Purchase SamJaneNoble
  43. 43. Hotel Ads on Google Maps
  44. 44. Integration with Google Optimize & Google Ads
  45. 45. Double Product Listing Carousels SamJaneNoble
  46. 46. Amazon Shopping Ads SamJaneNoble
  47. 47. Inventory search from Google Knowledge Panel
  48. 48. Custom Intent Audiences with YouTube TruView for Action
  49. 49. Store Sales Optimisation on Facebook SamJaneNoble
  50. 50. Loyalty SamJaneNoble
  51. 51. Click to WhatsApp Messenger Ads SamJaneNoble
  52. 52. Google Shopping Actions with 1-click Reordering SamJaneNoble
  53. 53. Facebook Messenger Ads to Communicate Post Sale
  54. 54. Final Words SamJaneNoble
  55. 55. It takes 6 to 8 touchpoints to generate a sale SamJaneNoble
  56. 56. Awareness campaigns rarely drive direct sales SamJaneNoble
  57. 57. Be patient and don’t panic SamJaneNoble
  58. 58. Stop using Last Click attribution SamJaneNoble
  59. 59. Focus on the entire funnel; it will get results SamJaneNoble
  60. 60. SamJaneNoble Thank you for listening. CON TA CT DETA ILS + 4 4 2 0 8 1 2 3 0 2 9 0 i n f o @ b i d d a b l e m o m e n t s . c o m

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