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SEMrush Toolbox: advertising reports

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This presentation is an integral part of SEMrush webinar

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SEMrush Toolbox: advertising reports

  1. 1. SamJaneNoble PPC Competitor Analysis with SEMrush SEMrush Webinar S A M A N T H A N O B L E A u g u s t 2 0 1 9
  2. 2. Why is competitor analysis so important?
  3. 3. # S E M R U S H Are you spending enough to compete?
  4. 4. # S E M R U S H Are you missing out any keywords?
  5. 5. # S E M R U S H Are your ads as compelling as the competitors?
  6. 6. # S E M R U S H Do you offer the same product, similar, better or worse?
  7. 7. # S E M R U S H Do you need to offer a discount to compete?
  8. 8. We can’t just analyse the competition once; it needs to be a regular task
  9. 9. Who are you competing with?
  10. 10. SamJaneNoble# S E M R U S H D A O Direct Competitors Pretty Little Thing | In The Style | Boohoo | Missguided Aspirational Competitors ASOS | H&M | Zara | New Look Online Competitors Amazon | Ebay Three types of competitors
  11. 11. SamJaneNoble Introducing Auction Insights
  12. 12. SamJaneNoble# S E M R U S H What level can we use the report at? KEYWORD CAMPAIGN TYPE CAMPAIGN AD GROUP ACCOUNT
  13. 13. SamJaneNoble# S E M R U S H What does the report tell us?
  14. 14. SamJaneNoble# S E M R U S H Impression Share
  15. 15. SamJaneNoble# S E M R U S H Average Position
  16. 16. SamJaneNoble# S E M R U S H Overlap Rate
  17. 17. SamJaneNoble# S E M R U S H Sort by overlap rate to find competitors
  18. 18. Advertising Toolkit
  19. 19. SamJaneNoble SEMrush Advertising Toolkit
  20. 20. SamJaneNoble Enter the domain to analyse
  21. 21. SamJaneNoble The Domain Overview
  22. 22. SamJaneNoble Advertising Research
  23. 23. SamJaneNoble Track any strategy changes
  24. 24. SamJaneNoble Positions – Estimated Traffic
  25. 25. SamJaneNoble Trends – Estimated Traffic
  26. 26. SamJaneNoble Trends – Keyword Positions
  27. 27. SamJaneNoble Trends – Traffic Cost
  28. 28. SamJaneNoble New vs Lost Keywords
  29. 29. SamJaneNoble Select the month to see new keywords
  30. 30. SamJaneNoble Competitor Positioning Map
  31. 31. SamJaneNoble Other Competitors
  32. 32. SamJaneNoble Ad Copies
  33. 33. SamJaneNoble Ad Copies
  34. 34. SamJaneNoble Pick out key messages
  35. 35. SamJaneNoble Ad Extensions
  36. 36. SamJaneNoble Charts
  37. 37. SamJaneNoble Traffic cost comparison
  38. 38. SamJaneNoble Keyword Gap
  39. 39. SamJaneNoble This highlights the keyword overlap
  40. 40. SamJaneNoble Use this to uncover new keywords
  41. 41. SamJaneNoble Thank you for listening. # S E M R U S H CONTACT DETAILS 0 7 8 6 9 1 1 4 3 0 0 i n f o @ b i d d a b l e m o m e n t s . c o m

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