1. A closer look at a coming
South Africa 2.0
By Eshaam Rabaney
2. Where are we now?
4,590,000
Internet Users,
as per W.W.W
3. Where are we now?
4,590,000
Internet Users,
as per W.W.W
1,821,940
FaceBook
Users, as per
CheckFacebook
4. Where are we now?
4,590,000
Internet Users,
as per W.W.W
1,821,940
FaceBook
Users, as per
CheckFacebook
6,732 Indexed
SA Blogs, as per
Afrigator
5. Where are we now?
4,590,000
Internet Users,
as per W.W.W
1,821,940
FaceBook
Users, as per
CheckFacebook
6,732 Indexed
SA Blogs, as per
Afrigator
6,500,000 SA
MXit users, as
per Moneyweb
6. Where are we now?
4,590,000
Internet Users,
as per W.W.W
1,821,940
FaceBook
Users, as per
CheckFacebook
6,732 Indexed
SA Blogs, as per
Afrigator
6,500,000 SA
MXit users, as
per Moneyweb
307,470
LinkedIn Users,
as per LinkedIn
Search
7. Where are we now?
4,590,000
Internet Users,
as per W.W.W
1,821,940
FaceBook
Users, as per
CheckFacebook
6,732 Indexed
SA Blogs, as per
Afrigator
6,500,000 SA
MXit users, as
per Moneyweb
307,470
LinkedIn Users,
as per LinkedIn
Search
Total SA
Population:
43, 786, 115
8. “When access to the
internet is at the mercy of
a monopoly, the previously
seen stats are the harsh side-
effects of that.”
9. I mean…
•Even for the extremely limited internet population, there is
no notable trends.
•What are our South Africans doing on internet?
10. I mean…
•Even for the extremely limited internet population, there is
no notable trends.
•What are our South Africans doing on internet?
•The number of SA blogs tracked by Afrigator in relation to
the number of SA LinkedIn profiles.
•Do our professionals know what blogging is?
11. I mean…
•Notice the 1.8mil SA FaceBook users in relation to the 6.5mil
MXit users.
•Are these the benefits of a mobile accessible
platform?
•Even for the extremely limited internet population, there is
no notable trends.
•What are our South Africans doing on internet?
•The number of SA blogs tracked by Afrigator in relation to
the number of SA LinkedIn profiles.
•Do our professionals know what blogging is?
12. There is one relationship,
probably growing strong…
FaceBook MXit
•“Most (60%) users are 18-
25 years old” MXit GM -
Moneyweb
•“There is a interesting
change happening in the
MXit demographics - more
and more older people are
signing up” MXit CEO -
Tweet
13. There is one relationship,
probably growing strong…
FaceBook MXit
•“Most (60%) users are 18-
25 years old” MXit GM -
Moneyweb
•“There is a interesting
change happening in the
MXit demographics - more
and more older people are
signing up” MXit CEO -
Tweet
14. There is one relationship,
probably growing strong…
FaceBook MXit
•“Most (60%) users are 18-
25 years old” MXit GM -
Moneyweb
•“There is a interesting
change happening in the
MXit demographics - more
and more older people are
signing up” MXit CEO -
Tweet
15. There is one relationship,
probably growing strong…
FaceBook MXit
•“Most (60%) users are 18-
25 years old” MXit GM -
Moneyweb
•“There is a interesting
change happening in the
MXit demographics - more
and more older people are
signing up” MXit CEO -
Tweet
( m.facebook.com ) & ( www.mxit.co.za/wap )
16. There is one relationship,
probably growing strong…
FaceBook MXit
•“Most (60%) users are 18-
25 years old” MXit GM -
Moneyweb
•“There is a interesting
change happening in the
MXit demographics - more
and more older people are
signing up” MXit CEO -
Tweet
( m.facebook.com ) & ( www.mxit.co.za/wap )
But if there are only 945,999 people in the SA network,
where are the other 875,941?
17. My conjecture
•Those at high school, college or university register under their
respected institution network, instead of the designated South Africa
network.
18. My conjecture
•Those at high school, college or university register under their
respected institution network, instead of the designated South Africa
network.
• If you did the math, that means 48% of SA FaceBook user
are still seriously young. The consequences of that is inability
to comprehend or even become clients in our web
endeavors.
19. My conjecture
•Those at high school, college or university register under their
respected institution network, instead of the designated South Africa
network.
• If you did the math, that means 48% of SA FaceBook user
are still seriously young. The consequences of that is inability
to comprehend or even become clients in our web
endeavors.
• Then because of the relationship between MXit
and FaceBook – 48% miss out on targeted
campaigns, link shares & RSS feeds etc.
20. My conjecture
•Those at high school, college or university register under their
respected institution network, instead of the designated South Africa
network.
• If you did the math, that means 48% of SA FaceBook user
are still seriously young. The consequences of that is inability
to comprehend or even become clients in our web
endeavors.
• This is probably why our FaceBook pages stagnate and our Ad
campaigns fails to see maximum ROI
• Then because of the relationship between MXit
and FaceBook – 48% miss out on targeted
campaigns, link shares & RSS feeds etc.
24. And spaces are being established…
The SA
blogging
platform.
25. And spaces are being established…
The SA
blogging
platform.
The SA
social
network.
26. And spaces are being established…
The SA
blogging
platform.
The SA
social
network.
The SA
social media
search
engine and
blog
directory
27. And spaces are being established…
The SA
blogging
platform.
The SA
social
network.
The SA
social media
search
engine and
blog
directory
The SA first
video and
photo
sharing
social
network.
28. And spaces are being established…
The SA
blogging
platform.
The SA
social
network.
The SA
social media
search
engine and
blog
directory
The SA first
video and
photo
sharing
social
network.
The SA first
mobile IM
and now
evolving
mobile social
network.
29. Just what the doctor
recommended…
Local Hosts = Local
Bandwidth!!!
Enables the connection of
culturally alike communities
and people.
Improves retention of
engagement of Web 2.0
through simple and effective
local means.
Notice MXit 5.9 - Photo, Status
& basic profile – 3 Fundamental
elements in Web 2.0 today –
thus familiarizing people with
the basics.
30. A revolution doesn’t happen
when society adopts new tools,
it happens when
society adopts new
behaviors.
Clay Shirky, US NOW
36. “I write for Moral Fibre
(winner of the best music
blog award) on
well..music. I’ve contributed
articles for Hip2b2 and
Seventeen Online and I also
occasionally review cd’s for
Overtone”
The power of technology…
37. “I write for Moral Fibre
(winner of the best music
blog award) on
well..music. I’ve contributed
articles for Hip2b2 and
Seventeen Online and I also
occasionally review cd’s for
Overtone”
The power of technology…
38. “I write for Moral Fibre
(winner of the best music
blog award) on
well..music. I’ve contributed
articles for Hip2b2 and
Seventeen Online and I also
occasionally review cd’s for
Overtone”
The power of technology…
She’s
Grade 11…
40. Age 20– Note the resume…
Wonder where she is going to be in 5
years? Hmm…
41. “Dismal unemployment
figures, combined with these
times of economic
uncertainty has created a
variety of challenges for all.
These individuals, who grew
up with technologies such
as Twitter, Wordpress,
LinkedIn, etc., are turning to
these same online
technologies as a way to
stand out from the crowd
and get their foot into
real-life.”
42. “Imagine the opportunity which
exists in these local technologies to
help a not so perfect local South Africa”
