SNW - Advanced Facebook

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This presentation was created for Rochesterworks! to provide a workshop on some of the advanced user topics for using facebook.

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SNW - Advanced Facebook

  1. 1. ADVANCED ACEBOOK APRIL 15, 2011 ROCHESTERWORKS! STAFF WORKSHOP
  2. 2. SO WHY DO I CARE?EVERYONE ELSE IS DOING IT!85% OF X & Y GEN’S GO TOTHESE SITES FIRST!OPPORTUNITIES GALORE!WHO ARE YOU?6 DEGREES OF SEPARATION
  3. 3. SO WHY DO I CARE?EVERYONE ELSE IS DOING IT!85% OF X & Y GEN’S GO TOTHESE SITES FIRST!OPPORTUNITIES GALORE!WHO ARE YOU?6 DEGREES OF SEPARATION
  4. 4. SO WHY DO I CARE?EVERYONE ELSE IS DOING IT!85% OF X & Y GEN’S GO TOTHESE SITES FIRST!OPPORTUNITIES GALORE!WHO ARE YOU?6 DEGREES OF SEPARATION
  5. 5. SO WHY DO I CARE?EVERYONE ELSE IS DOING IT!85% OF X & Y GEN’S GO TOTHESE SITES FIRST!OPPORTUNITIES GALORE!WHO ARE YOU?6 DEGREES OF SEPARATION
  6. 6. SO WHY DO I CARE?EVERYONE ELSE IS DOING IT!85% OF X & Y GEN’S GO TOTHESE SITES FIRST!OPPORTUNITIES GALORE!WHO ARE YOU?6 DEGREES OF SEPARATION
  7. 7. SO WHY DO I CARE?EVERYONE ELSE IS DOING IT!85% OF X & Y GEN’S GO TOTHESE SITES FIRST!OPPORTUNITIES GALORE!WHO ARE YOU?6 DEGREES OF SEPARATION
  8. 8. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53% CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44% BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35% POOR COMMUNICATION SKILLS - 29% LIED ABOUT QUALIFICATIONS - 24% SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  9. 9. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50% PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39% CANDIDATE WAS CREATIVE - 38% DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35% OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19% CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  10. 10. PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMATION.A PLACE TO CONNECT WITH PEOPLEYOU MAY NOT KNOW.PROVIDES INSTANT UPDATES TOCOMMUNITY.ALLOWS YOU TO DEFINE GROUPSAND INVITE FRIENDS AROUNDTOPICS OF CHOICE.APPROXIMATELY 600 MILLIONMEMBERS30% OF ITS USERS EARN OVER$100,000 (11/08)
  11. 11. PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMATION.A PLACE TO CONNECT WITH PEOPLEYOU MAY NOT KNOW.PROVIDES INSTANT UPDATES TOCOMMUNITY.ALLOWS YOU TO DEFINE GROUPSAND INVITE FRIENDS AROUNDTOPICS OF CHOICE.APPROXIMATELY 600 MILLIONMEMBERS30% OF ITS USERS EARN OVER$100,000 (11/08)
  12. 12. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  13. 13. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  14. 14. GROUPS WHAT IS A FACEBOOK GROUP? A PLACE TO SHARE INFORMATION AND OPINIONS ON ANY TOPIC OF INTEREST A PLACE THAT AN ORGANIZATION CAN CREATE AN INFORMATION SHARING PORTAL THAT’S ACCESSIBLE ANYWHERE. GROUP PROVIDE THREE DIFFERENT ACCESS LEVELS OPEN CLOSED SECRET GROUPS ARE DIFFERENT FROM PAGES IN THAT ALL POSTED CONTENT IS TIED TO THE USERS PROFILE.@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  15. 15. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: STRUCTURE OF YOUR PERSONAL PAGE REVIEW FEATURES OF A FAN PAGE REVIEW FEATURES OF A GROUP
  16. 16. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: STRUCTURE OF YOUR PERSONAL PAGE REVIEW FEATURES OF A FAN PAGE REVIEW FEATURES OF A GROUP
  17. 17. HOW-TO &BEST PRACTICES
  18. 18. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  19. 19. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  20. 20. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  21. 21. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  22. 22. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  23. 23. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  24. 24. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  25. 25. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  26. 26. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  27. 27. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  28. 28. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: SETTING FILTERS SETTING UP PRIVACY PROPERLY CHECKING YOUR PRIVACY SETTINGS
  29. 29. FACEBOOK DEMONSTRATIONLETS TAKE A LOOK AT: SETTING FILTERS SETTING UP PRIVACY PROPERLY CHECKING YOUR PRIVACY SETTINGS
  30. 30. SOCIAL CONSUMPTION
  31. 31. SETTING UP A FAN PAGE
  32. 32. SETTING UP A FAN PAGE
  33. 33. SETTING UP A FAN PAGE
  34. 34. CREATING ENGAGING FAN PAGESCREATE A CUSTOM LANDING TABREMOVE UNUSED TABSCREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!
  35. 35. CREATING ENGAGING FAN PAGESCREATE A CUSTOM LANDING TABREMOVE UNUSED TABSCREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!
  36. 36. CREATING ENGAGING FAN PAGESCREATE A CUSTOM LANDING TABREMOVE UNUSED TABSCREATE ADDITIONAL CUSTOM TABS INVOLVER YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC IFRAME PAGE BIG NEWS!!!
  37. 37. FACEBOOK ADVERTISINGTWO WAYS TO ADVERTISE PAID ADVERTISEMENTS FACEBOOK DEALS
  38. 38. FACEBOOK ADVERTISING - PAIDDESIGN YOUR ADSPECIFY TARGETINGRUN TIMES AND $$$
  39. 39. FACEBOOK ADVERTISING - PAIDDESIGN YOUR ADSPECIFY TARGETINGRUN TIMES AND $$$
  40. 40. FACEBOOK ADVERTISING - PAIDDESIGN YOUR ADSPECIFY TARGETINGRUN TIMES AND $$$
  41. 41. FACEBOOK ADVERTISING - DEALSLOCATION BASED ADVERTISINGDESIGNED TO ATTRACT CONSUMERS TOYOUR PLACE OF BUSINESSDESIGNED EXCLUSIVELY FOR MOBILEFACEBOOK USERS4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL
  42. 42. FACEBOOK ADVERTISING - DEALSLOCATION BASED ADVERTISINGDESIGNED TO ATTRACT CONSUMERS TOYOUR PLACE OF BUSINESSDESIGNED EXCLUSIVELY FOR MOBILEFACEBOOK USERS4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL
  43. 43. FACEBOOK ADVERTISING - DEALSLOCATION BASED ADVERTISINGDESIGNED TO ATTRACT CONSUMERS TOYOUR PLACE OF BUSINESSDESIGNED EXCLUSIVELY FOR MOBILEFACEBOOK USERS4 TYPES OF DEALS INDIVIDUAL DEAL FRIEND DEAL LOYALTY DEAL CHARITY DEAL
  44. 44. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  45. 45. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  46. 46. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  47. 47. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  48. 48. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  49. 49. STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COMLINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRISFACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS

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