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Social Media at ITS

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A presentation for the students at ITS Ghaziabad getting ready for their management careers and using Social Media as an essential part of their businesses

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Social Media at ITS

  1. 1. Social MediaA reality in business today
  2. 2. BusinessThe motivation
  3. 3. BusinessThe motivationMedia in Business
  4. 4. BusinessThe motivationMedia in Business used for
  5. 5. BusinessThe motivationMedia in Business used for Sales
  6. 6. BusinessThe motivationMedia in Business used for Sales , Operations
  7. 7. BusinessThe motivationMedia in Business used for Sales , Operations , Procurement
  8. 8. BusinessThe motivationMedia in Business used for Sales , Operations , Procurement and Logistics
  9. 9. The Evolution of MediaThe Printing Press
  10. 10. The Evolution of MediaThe Printing Press
  11. 11. The Evolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph
  12. 12. The Evolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph
  13. 13. The Evolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video
  14. 14. The Evolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video
  15. 15. The Evolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video (1877 AD)The Internet
  16. 16. The Evolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video (1877 AD)The Internet
  17. 17. The REvolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video (1877 AD)The Internet (since the 1950s)
  18. 18. The REvolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video (1877 AD)The Internet (since the 1950s)
  19. 19. The Social REvolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video (1877 AD)The Internet (in the 21st Century)
  20. 20. The Social REvolution of MediaThe Printing Press (1440 AD)Telephone & Telegraph (1832 AD)Gramaphone & Video (1877 AD)The Internet (in the 21st Century)
  21. 21. The Social REvolution of MediaDemocratization of Media: Power in the hands of people
  22. 22. The Social REvolution of MediaDemocratization of Media: Power in the hands of peopleMany to many conversations: Consumers become producers of content
  23. 23. The Social REvolution of MediaDemocratization of Media: Power in the hands of peopleMany to many conversations: Consumers become producers of contentCognitive Surplus: Design for Generosity
  24. 24. What makes brands?Can governments make brands?
  25. 25. What makes brands?Can governments make brands?
  26. 26. What makes brands?Can governments make brands?The Alliance Francais
  27. 27. What makes brands?Can governments make brands?The Alliance FrancaisThe British Council
  28. 28. What makes brands?Can governments make brands?The Alliance FrancaisThe British CouncilFullbright Scholarships
  29. 29. What about the known brands?Which brands make America known to us?
  30. 30. What about the known brands?Which brands make America known to us?
  31. 31. What about the known brands?Which brands make America known to us?MTV
  32. 32. What about the known brands?Which brands make America known to us?MTVHollywood
  33. 33. What about the known brands?Which brands make America known to us?MTVHollywoodMcDonalds
  34. 34. What do you know about countries?Which is the largest speaking English country in the world?
  35. 35. What do you know about countries?Which is the largest speaking English country in the world?
  36. 36. What do you know about countries?Which is the largest speaking English country in the world? India
  37. 37. What do you know about the internet?Which continent has the highest number of internet users?
  38. 38. What do you know about the internet?Which continent has the highest number of internet users?
  39. 39. What do you know about the internet?Which continent has the highest number of internet users? Asia
  40. 40. What do you know about the internet?Which is the most promising platform for the internet in times to come?
  41. 41. What do you know about the internet?Which is the most promising platform for the internet in times to come?
  42. 42. What do you know about the internet?Which is the most promising platform for the internet in times to come? Mobile
  43. 43. What do you know about the internet?What makes a technology revolutionary?
  44. 44. What do you know about the internet?What makes a technology revolutionary?
  45. 45. What do you know about the internet?What makes a technology revolutionary? The ability of people to use it
  46. 46. What is facebook?
  47. 47. What is facebook?A platform connecting more than 800 million people
  48. 48. What is facebook?A platform connecting more than 800 million people
  49. 49. What is facebook?A platform connecting more than 800 million peopleAn average facebook user has about 130 friends
  50. 50. What is facebook?A platform connecting more than 800 million peopleAn average facebook user has about 130 friends
  51. 51. What is facebook?A platform connecting more than 800 million peopleAn average facebook user has about 130 friendsand is connected with approximately 80 pages, groups & events
  52. 52. What is facebook?A platform connecting more than 800 million peopleAn average facebook user has about 130 friendsand is connected with approximately 80 pages, groups & events
  53. 53. What is facebook?A platform connecting more than 800 million peopleAn average facebook user has about 130 friendsand is connected with approximately 80 pages, groups & eventsMore than 250 Million photographs are uploaded every day
  54. 54. What is YouTube?
  55. 55. What is YouTube?A high-bandwidth website
  56. 56. What is YouTube?A high-bandwidth website
  57. 57. What is YouTube?A high-bandwidth website that has more traffic in terabytes
  58. 58. What is YouTube?A high-bandwidth website that has more traffic in terabytes
  59. 59. What is YouTube?A high-bandwidth website that has more traffic in terabytes today than the entire internet was in 2004, when it was made.
  60. 60. What is YouTube?A high-bandwidth website
  61. 61. What is YouTube?A high-bandwidth websiteMore than 48 hours of content is uploaded every minute
  62. 62. What is YouTube?A high-bandwidth websiteMore than 48 hours of content is uploaded every minute
  63. 63. What is YouTube?A high-bandwidth websiteMore than 48 hours of content is uploaded every minuteThat’s like 240,000 full-length movies every week
  64. 64. What is YouTube?A high-bandwidth websiteMore than 48 hours of content is uploaded every minuteThat’s like 240,000 full-length movies every week
  65. 65. What is YouTube?A high-bandwidth websiteMore than 48 hours of content is uploaded every minuteThat’s like 240,000 full-length movies every week3,000,000,000,000 videos are viewed every day
  66. 66. What is Linkedin?
  67. 67. What is Linkedin?A professional networking website
  68. 68. What is Linkedin?A professional networking website
  69. 69. What is Linkedin?A professional networking websiteMore than 150,000 members across the globe
  70. 70. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe
  71. 71. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe20 million of them are from Asia Pacific region itself
  72. 72. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe20 million of them are from Asia Pacific region itself
  73. 73. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe20 million of them are from Asia Pacific region itselfNetworks provide access to opportunities and insights
  74. 74. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe20 million of them are from Asia Pacific region itselfNetworks provide access to opportunities and insights
  75. 75. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe20 million of them are from Asia Pacific region itselfNetworks provide access to opportunities and insightsBuild your network. Today, you can. Tomorrow, you will need.
  76. 76. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe20 million of them are from Asia Pacific region itselfNetworks provide access to opportunities and insightsBuild your network. Today, you can. Tomorrow, you will need.
  77. 77. What is Linkedin?A professional networking websiteMore than 135,000,000 members across the globe20 million of them are from Asia Pacific region itselfNetworks provide access to opportunities and insightsBuild your network. Today, you can. Tomorrow, you will need.The best opportunities come to you, through your network
  78. 78. What are blogs?
  79. 79. What are blogs?Plural for blog?
  80. 80. What are blogs?
  81. 81. What are blogs?Short for Web log
  82. 82. What are blogs?Short for Web log
  83. 83. What are blogs?Short for Web logThey are the most distributed form of Social Media
  84. 84. What are blogs?Short for Web logThey are the most distributed form of Social Media
  85. 85. What are blogs?Short for Web logThey are the most distributed form of Social MediaAnd the most powerful
  86. 86. What are blogs?Short for Web logThey are the most distributed form of Social MediaAnd the most powerful
  87. 87. What are blogs?Short for Web logThey are the most distributed form of Social MediaAnd the most powerfulEgypt. Tunisia.
  88. 88. What are blogs?Short for Web logThey are the most distributed form of Social MediaAnd the most powerfulEgypt. Tunisia.
  89. 89. What are blogs?Short for Web logThey are the most distributed form of Social MediaAnd the most powerfulEgypt. Tunisia.Blogs can be used to express opinion
  90. 90. What are blogs?Short for Web logThey are the most distributed form of Social MediaAnd the most powerfulEgypt. Tunisia.Blogs can be used to express opinion
  91. 91. What are blogs?Short for Web logThey are the most distributed form of Social MediaAnd the most powerfulEgypt. Tunisia.Blogs can be used to express opinionabout people, topics of general interest, organizations & brands
  92. 92. What is twitter?
  93. 93. What is twitter?A micro-blogging platform
  94. 94. What is twitter?A micro-blogging platform
  95. 95. What is twitter?A micro-blogging platform140 character updates
  96. 96. What is twitter?A micro-blogging platform140 character updates
  97. 97. What is twitter?A micro-blogging platform140 character updatesalso contain links to photographs & videos
  98. 98. What is twitter?A micro-blogging platform140 character updatesalso contain links to photographs & videos
  99. 99. What is twitter?A micro-blogging platform140 character updatesalso contain links to photographs & videospeople also tweet links to other pages on the internet
  100. 100. What is twitter?A micro-blogging platform140 character updatesalso contain links to photographs & videospeople also tweet links to other pages on the internet
  101. 101. What is twitter?A micro-blogging platform140 character updatesalso contain links to photographs & videospeople also tweet links to other pages on the internetalong with their personal opinion
  102. 102. Some facts
  103. 103. Some factsLady Gaga, Justin Bieber and Britney Spears
  104. 104. Some factsLady Gaga, Justin Bieber and Britney Spears
  105. 105. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations of
  106. 106. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations of
  107. 107. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations ofSweden, Israel, Greece, and Chile
  108. 108. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations ofSweden, Israel, Greece, and Chile
  109. 109. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations ofSweden, Israel, Greece, and ChileAdd North Korea and Australia to the above list.
  110. 110. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations ofSweden, Israel, Greece, and ChileAdd North Korea and Australia to the above list.
  111. 111. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations ofSweden, Israel, Greece, and ChileAdd North Korea and Australia to the above list.572,000 twitter accounts were created on March 12, 2011
  112. 112. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations ofSweden, Israel, Greece, and ChileAdd North Korea and Australia to the above list.572,000 twitter accounts were created on March 12, 2011
  113. 113. Some factsLady Gaga, Justin Bieber and Britney Spearshave more fans on twitter than the entire populations ofSweden, Israel, Greece, and ChileAdd North Korea and Australia to the above list.572,000 twitter accounts were created on March 12, 2011During last year, mobile twitter users grew by 182%
  114. 114. Some facts
  115. 115. Some facts50% of the mobile internet traffic in the UK
  116. 116. Some facts50% of the mobile internet traffic in the UK
  117. 117. Some facts50% of the mobile internet traffic in the UKis for facebook
  118. 118. Some facts50% of the mobile internet traffic in the UKis for facebook
  119. 119. Some facts50% of the mobile internet traffic in the UKis for facebookJust imagine, what this means for bad customer experiences
  120. 120. Some facts
  121. 121. Some factsIf facebook were a country?
  122. 122. Some factsIf facebook were a country?
  123. 123. Some factsIf facebook were a country?it would be the world’s third largest
  124. 124. Some factsIf facebook were a country?it would be the world’s third largest
  125. 125. Some factsIf facebook were a country?it would be the world’s third largestonly after China and India
  126. 126. Some factsIf facebook were a country?it would be the world’s third largestonly after China and India
  127. 127. Some factsIf facebook were a country?it would be the world’s third largestonly after China and IndiaFacebook is not allowed in China
  128. 128. Some factsIf facebook were a country?it would be the world’s third largestonly after China and IndiaFacebook is not allowed in China
  129. 129. Some factsIf facebook were a country?it would be the world’s third largestonly after China and IndiaFacebook is not allowed in Chinaneither are most other social media platforms that we use
  130. 130. Some facts
  131. 131. Some facts90% of customers prefer peer recommendations
  132. 132. Some facts90% of customers prefer peer recommendations
  133. 133. Some facts90% of customers prefer peer recommendationsonly 14% trust advertisements
  134. 134. Some facts90% of customers prefer peer recommendationsonly 14% trust advertisements
  135. 135. Some facts90% of customers prefer peer recommendationsonly 14% trust advertisements93% of marketers use social media for business
  136. 136. Some facts90% of customers prefer peer recommendationsonly 14% trust advertisements93% of marketers use social media for business
  137. 137. Some facts90% of customers prefer peer recommendationsonly 14% trust advertisements93% of marketers use social media for businessAre you ready for it?
  138. 138. Social MediaThe reality today
  139. 139. @arjunsinghal@blowtrumpet

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