Our habits as consumers are changing offline as well as online. We "hack" retail by finding loopholes, coupons, deals and tricks that get us what we want. We circumvent artificial boundaries such as borders by "spoofing" locations and we receive products via legal middle-men.
At the same time these online tricks are moving offline again with the advent of location based marketing via Foursquare and Facebook.
This presentation gives a quick overview of an emerging field that is changing rapidly.