The document proposes a new rap magazine called Genius. It will be 100-120 pages and feature pictures of rappers on one page with information about their music and careers on the facing page. The target audience is males and females aged 14-36 from social grades C1 to D of all ethnic groups interested in mainstream rap music. Distribution will be at concerts and festivals featuring artists in the magazine as well as online and retail stores. The magazine will have a dark color scheme and style reflective of rap music to attract its target audience.

1. Genius Magazine
Proposal
By Aaron Stollar

2. Purpose
The purpose of the magazine is to
inform. The magazine can inform its
readers by having information about
the rapper from the rap genre and
therefore the audience can read and
become informed about the rappers
and the genre as a whole.

3. Form
The form will consist of 100-120 pages which
includes a front cover, back cover, index, content
page. The pages will be in a double spread page
with a picture of the artist taking up one page
and information of the other page. Some bigger
artists may have a picture covering two
pages and two pages for information. The
information could consist of details about songs,
news about upcoming songs and albums.

4. Genre
The genre I have chosen is rap for my
magazine. The rap genre is very influential
in the North London music scene and is a
big part of the community.

5. Content
The content of the magazine will be
based on the rap genre and will be
important to stick the form that I have
collected. A picture can be presented of
an artists then formation about the
artists career can be on theatre page
next the the picture.

6. Price
The magazine won't be free.. There will
be two separate prices one price for one
of customers and another price for
subscribed customers and therefore
they will get a reduced price. The initial
price will be £4.99 and the subscription
price will be £3.99.

7. Target Audience
▪ Males and Females
▪ Aged Between 14-36
▪ Social Grade between C1 and D
▪ All ethnic groups
▪ Psychographics are mainstreams and aspires
▪ Secondary Target audience is other people that
listen to

8. Target Audience

9. Resources and Personnel
Resources
A computer
Computer software such as photoshop
Pens and paper
Camera
Personnel
Photo editor
Grammar Editors
Lawyer for legal requirements such as copyright
and when buying original images and artwork

10. Distribution And Marketing Methods
Stadium that the artists are performing at
Festivals and music concerts that the artists are performing at
Can be purchased online with the tickets
Can be purchased in stores and supermarkets
Will be advertised on social media by the artists themselves

11. Title of magazine with font
I have created this heading title and font because it's simple and easy to
understand. Juice is a big word in rap.
Rap nation is very simplistic and therefore explains exactly what it says it
is. From the title it tells us that its a magazine about rap.
Genius is a simple, modern and easy to understand. I have chosen this
title font and title name because it’s the most simple and I think it will
attract more customers

12. Title of magazine with font
Genius is a simple, modern and easy to understand. I have chosen this
title font and title name because it’s the most simple and I think it will
attract more customers

13. Sketched Layout

15. Font Style
This font will be used to write text and
will be used for sub headings and
minor headings but these will be bolder
than the normal font e.g Example
A,Example B,Example C . I have also
been using this font throughout this
presentation.

16. Article Ideas
Various styles and types of rappers from Eminem
to Travis scott to Kanye West as they all
influenced music in North London
Images next to text of the artist.
Text will include:
Information on about the rapper
Statistics about the rapper
Sneak peeks on future albums
Information about future albums
Current / recent album information
Past album information
Exclusive interviews
Q & A that readers wrote in to ask their favourite
rappers

17. Mood Board

18. Mood Board
I have chosen to create my mood board like
this because it mimics the dark side of rap
and the dark colour scheme can easily be
related back to rap. The dark colours can also
project the deep and meaningful side of rap
and how rap can be used to express one's
emotions. Black is also associated with power,
fear, mystery, strength, authority, elegance,
formality, death, evil, and aggression,
authority and rebellion which can all be seen
in the rap genre especially the need for power
and strength to climb the fame ladder and
become an established artists.

19. Colour Scheme
This colour scheme reflects the genre of Rap and the dark colours can
be seen in the mood board

20. Existing examples of magazine in competition:

21. Existing examples of magazine in competition:
Above are some examples of other rap magazines. XXL is an
example of a direct competitor because they also have the same
target audience I have and so therefore as a newer magazine I
would be looking on how to persuade customers of XXL to read my
magazine instead. We both write about similar information about
the artists and so making it harder to turn customers to my
magazine. Over the years customers have learn to trust in XXL
therefore XXL has gain customer loyalty and therefore again
making
it harder to Genius to attract XXL's customers.
Another example of a direct competitor is Vibe because it also only
focuses on rap and therefore could attract potential customers that
Genius could also attract. Genius and Vibe are similar because in
the front cover above you can see the similarities in colour scheme
and the dark colours.