2. Rap
Conventions/Expectations Always Often Rarely Never
Expensive cars
Rhymes included in the
lyrics
Slang
Wearing known brands of
clothing
Hoodies
Jewellery (Chains)
Money theme
Over masculinity
Women dancers and
models included
Storyline included
3. Pop
Conventions/Expectations Always Often Rarely Never
Artists are clothed into
fashionable, stylish and
mainstream outfits
The pop songs are happy
and content with life
(good mood)
The lyrics are based on
love and relationships
The pop songs are
between 3 – 5 minutes in
length
Pop music tends to
include a lot of elements
from different genres
Pop songs have a story
behind it (including a
message)
Video contain narrative
Appeals to young target
audience
