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Exploring and expanding the ontologies of
         information architecture


             Observations
                  Stories
                 Lessons
                    Eric Reiss
                      @elreiss
                  World IA Day
               9 February 2013
             Los Angeles, USA
Some thoughts from today
   It’s all Greek to me…
   A firm notion
   Big data, bigger insights
   Putting the “A” into “IA”
   Design or mass-production?
   Process or pedantry?
   The Charles H. Duell myth
Some thoughts from today
   It’s all Greek to me…
   A firm notion
   Big data, bigger insights
   Putting the “A” into “IA”
   Design or mass-production?
   Process or pedantry?
   The Charles H. Duell myth
(   )
Some thoughts from today
   It’s all Greek to me…
   A firm notion
   Big data, bigger insights
   Putting the “A” into “IA”
   Design or mass-production?
   Process or pedantry?
   The Charles H. Duell myth
Elephant in the room today
Snow   Semmelweis   Taylor
1854 Broad St. cholera outbreak
The Hemline Index
(psst…Eric…remember to talk about deconstruction and small data)
Some thoughts from today
   It’s all Greek to me…
   A firm notion
   Big data, bigger insights
   Putting the “A” into “IA”
   Design or mass-production?
   Process or pedantry?
   The Charles H. Duell myth
firmitas, utilitas, venustas
Marco Vitruvius Pollio
Some thoughts from today
   It’s all Greek to me…
   A firm notion
   Big data, bigger insights
   Putting the “A” into “IA”
   Design or mass-production?
   Process or pedantry?
   The Charles H. Duell myth
Source: Standard screen patterns by Theresa Neil
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Photos by Isabella J. Fortino
Eric’s life-lesson #1

Don’t worship the form.

Embrace the content and context.
Some thoughts from today
   It’s all Greek to me…
   A firm notion
   Big data, bigger insights
   Putting the “A” into “IA”
   Design or mass-production?
   Process or pedantry?
   The Charles H. Duell myth
ag·ile
                adj
1 : able to move quickly and easily
2 : mentally quick and resourceful
The three Scrum questions
1. What did you do yesterday?

2. What will you do today

3. What is blocking your progress?
The three Scrum questions
1. What did you do yesterday?
  I sailed west.
2. What will you do today?
  Sail back to where I was yesterday.
3. What is blocking your progress?
  These fucking Scrum meetings!
My Favourite Process


          DWYNTDTGTSD

Do What You Need To Do To Get The Shit Done
Eric’s life-lesson #2

Don’t become a slave to process.

Break the rules.
Accept the unexpected.
Some thoughts from today
   It’s all Greek to me…
   A firm notion
   Big data, bigger insights
   Putting the “A” into “IA”
   Design or mass-production?
   Process or pedantry?
   The Charles H. Duell myth
“There is nothing left to invent…”


                   Charles H. Duell
           U.S. Patent Commissioner, 1899
                   (an urban myth)
Could there also be too much
complacency in our industry today?
Can we put our work into
 historical perspective?
1895   00   05   10   15   20   25   30   1935
First commercial
  automobile
                                                            Wall St. crash
             First series-produced
             automobiles
                            First assembly line


1895    00           05        10        15       20   25         30         1935
First commercial
  automobile
                                                            Wall St. crash
             First series-produced
             automobiles
                            First assembly line


1895    00           05        10        15       20   25         30         1935


1993    94           95        96        97       98   99         00         2001
First commercial
  automobile
                                                              Wall St. crash
               First series-produced
               automobiles
                              First assembly line


1895      00          05         10        15       20   25         30         1935


1993      94          95         96        97       98   99         00         2001


                              First commercial
                              CMS
                   First commercial                                  Dot-bomb
                   websites

       First commercial
       web browser
First commercial
  automobile
                                                              Wall St. crash
               First series-produced
               automobiles
                              First assembly line


1895      00          05         10        15       20   25         30         1935


1993      94          95         96        97       98   99         00         2001


                              First commercial
                              CMS
                   First commercial                                  Dot-bomb
                   websites

       First commercial
       web browser
So, we’re somewhere in the 1980s...
“Cease not to learn until thou
 cease to live. Think that day
 lost wherein thou draw’st no
 letter to make thyself more
 learn’d, wiser, and better.”

      Guy Du Faur de Pibrac
My big message:
Don’t be complacent.

   And you CAN
 change the world,
 so get on with it!
You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark

Office: (+45) 39 29 67 77
Mobile: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com

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Reiss WIAD Los Angeles 2013

  • 1. Exploring and expanding the ontologies of information architecture Observations Stories Lessons Eric Reiss @elreiss World IA Day 9 February 2013 Los Angeles, USA
  • 2. Some thoughts from today It’s all Greek to me… A firm notion Big data, bigger insights Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
  • 3.
  • 4. Some thoughts from today It’s all Greek to me… A firm notion Big data, bigger insights Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
  • 5.
  • 6.
  • 7. ( )
  • 8. Some thoughts from today It’s all Greek to me… A firm notion Big data, bigger insights Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
  • 9. Elephant in the room today
  • 10. Snow Semmelweis Taylor
  • 11. 1854 Broad St. cholera outbreak
  • 13. (psst…Eric…remember to talk about deconstruction and small data)
  • 14. Some thoughts from today It’s all Greek to me… A firm notion Big data, bigger insights Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
  • 17. Some thoughts from today It’s all Greek to me… A firm notion Big data, bigger insights Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
  • 18. Source: Standard screen patterns by Theresa Neil
  • 19. Photos by Isabella J. Fortino
  • 20. Photos by Isabella J. Fortino
  • 21. Photos by Isabella J. Fortino
  • 22. Photos by Isabella J. Fortino
  • 23. Eric’s life-lesson #1 Don’t worship the form. Embrace the content and context.
  • 24. Some thoughts from today It’s all Greek to me… A firm notion Big data, bigger insights Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
  • 25.
  • 26. ag·ile adj 1 : able to move quickly and easily 2 : mentally quick and resourceful
  • 27. The three Scrum questions 1. What did you do yesterday? 2. What will you do today 3. What is blocking your progress?
  • 28.
  • 29. The three Scrum questions 1. What did you do yesterday? I sailed west. 2. What will you do today? Sail back to where I was yesterday. 3. What is blocking your progress? These fucking Scrum meetings!
  • 30. My Favourite Process DWYNTDTGTSD Do What You Need To Do To Get The Shit Done
  • 31. Eric’s life-lesson #2 Don’t become a slave to process. Break the rules. Accept the unexpected.
  • 32. Some thoughts from today It’s all Greek to me… A firm notion Big data, bigger insights Putting the “A” into “IA” Design or mass-production? Process or pedantry? The Charles H. Duell myth
  • 33. “There is nothing left to invent…” Charles H. Duell U.S. Patent Commissioner, 1899 (an urban myth)
  • 34.
  • 35. Could there also be too much complacency in our industry today?
  • 36.
  • 37. Can we put our work into historical perspective?
  • 38. 1895 00 05 10 15 20 25 30 1935
  • 39. First commercial automobile Wall St. crash First series-produced automobiles First assembly line 1895 00 05 10 15 20 25 30 1935
  • 40. First commercial automobile Wall St. crash First series-produced automobiles First assembly line 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001
  • 41. First commercial automobile Wall St. crash First series-produced automobiles First assembly line 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 First commercial CMS First commercial Dot-bomb websites First commercial web browser
  • 42. First commercial automobile Wall St. crash First series-produced automobiles First assembly line 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 First commercial CMS First commercial Dot-bomb websites First commercial web browser
  • 43. So, we’re somewhere in the 1980s...
  • 44. “Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.” Guy Du Faur de Pibrac
  • 45. My big message: Don’t be complacent. And you CAN change the world, so get on with it!
  • 46. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com