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Ux Camp CPH 2013

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Beyond responsiveness
Eric Reiss
@elreiss
UX Camp CPH
13 April 2013
Copenhagen, Denmark
Observations
Stories
Lessons

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Some thoughts from today
� Responsive…to what?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design ...

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re·spon·sive
adj
1 : responding, reacting
2 : quick to react

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Ux Camp CPH 2013

  1. 1. Beyond responsiveness Eric Reiss @elreiss UX Camp CPH 13 April 2013 Copenhagen, Denmark Observations Stories Lessons
  2. 2. Some thoughts from today � Responsive…to what? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
  3. 3. re·spon·sive adj 1 : responding, reacting 2 : quick to react
  4. 4. Responsive design? Responsive content? Mobile first?
  5. 5. I’d like to suggest a new term: Anticipatory Design* * With apologies to Buckminster Fuller
  6. 6. Anticipatory design...ESP 1. Extracts patterns 2. Situationally aware � Location-based services � Motion-based services � Time-based services 3. Predicts needs
  7. 7. Users
  8. 8. Content strategy
  9. 9. The design failure
  10. 10. Context is the kingdom
  11. 11. No clicks – everything is in play
  12. 12. 1st click – is there a preference?
  13. 13. 2nd click – this could be a pattern
  14. 14. Third click – yes, there’s a pattern
  15. 15. Fourth click – time to zero in
  16. 16. Eric’s life-lesson #1 Don’t respond to the device. Anticipate the needs of those who will use the device.
  17. 17. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
  18. 18. We control the experience
  19. 19. We define the paths
  20. 20. We have ethical responsibilities
  21. 21. It’s about how we combine content
  22. 22. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
  23. 23. Buzzword du jour
  24. 24. Snow Semmelweis Taylor
  25. 25. 1854 Broad St. cholera outbreak
  26. 26. Infant mortality in Vienna
  27. 27. The Hemline Index
  28. 28. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
  29. 29. Marco Vitruvius Pollio
  30. 30. firmitas, utilitas, venustas
  31. 31. If everything is usable, findable, how do we differentiate our brand, product or service? Personality is the venustas (beauty) in interactive media!
  32. 32. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
  33. 33. Source: Standard screen patterns by Theresa Neil Design patterns are not design
  34. 34. Photos by Isabella J. Fortino
  35. 35. Photos by Isabella J. Fortino
  36. 36. Photos by Isabella J. Fortino
  37. 37. Photos by Isabella J. Fortino
  38. 38. Eric s life-lesson #2 Don’t worship the form. Embrace the content and context.
  39. 39. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
  40. 40. ag·ile adj 1 : able to move quickly and easily 2 : mentally quick and resourceful
  41. 41. The three Scrum questions 1. What did you do yesterday? 2. What will you do today 3. What is blocking your progress?
  42. 42. The three Scrum questions 1. What did you do yesterday? I sailed west. 2. What will you do today? Sail back to where I was yesterday. 3. What is blocking your progress? These fucking Scrum meetings!
  43. 43. My Favourite Process DWYNTDTGTSD Do What You Need To Do To Get The Shit Done
  44. 44. Eric s life-lesson #3 Don’t become a slave to process. Break the rules. Accept the unexpected.
  45. 45. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
  46. 46. Charles H. Duell U.S. Patent Commissioner, 1899 “There is nothing left to invent…” (Urban myth)
  47. 47. Could there also be too much complacency in our industry today?
  48. 48. Can we put our work into historical perspective?
  49. 49. How long is an internet year?
  50. 50. 1895 00 05 10 15 20 25 30 1935 Wall St. crash First commercial automobile First series-produced automobiles First assembly line
  51. 51. 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS
  52. 52. 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS 4.7 years – about 1 standard business cycle!
  53. 53. So, we’re somewhere in the 1980s...
  54. 54. Bonus lesson 2-Way Empathy
  55. 55. Count Helmuth von Moltke No battle plan survives contact with the enemy.
  56. 56. Eric’s life-lesson #4 Don’t sacrifice your users for the benefit of your employer. No business plan has ever succeeded without customers.
  57. 57. Bad design causes bad results
  58. 58. Good design wins customers
  59. 59. “Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.” Guy Du Faur de Pibrac
  60. 60. My big message: Don’t be complacent. And you CAN change the world, so get on with it!
  61. 61. Thanks!
  62. 62. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com

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