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A bigger view of UX
(doesn’t need a bigger screen)
Eric Reiss
@elreiss
Product Camp Poland
June 10, 2017
Gdynia, Poland
So what is UX?
UX is the net impression of a customer
journey across a range of touchpoints.
And not just onscreen!
UX
ID SD IA CS
Eric’s 1st Law of UX:
If you define UX as a discipline,
you will always leave someone
out. And they will attack your
definition.
Eric’s 2nd Law of UX:
If a site/app/product/service does
not solve your user’s problems, it
will not solve your company’s either.
Eric’s 3rd Law of UX:
User experience is the sum of
a series of interactions between
people, devices, and events.
Eric’s 4th Law of UX (CARE):
UX design represents the conscious
act of :
• coordinating interactions
we can control
• acknowledging interactions
we cannot control
• reducing negative interactions
• examining the journey
between these interactions
Can influence
Cannot influence
Business
critical
Screw
it
UX vs. CX
Gus the Cat
A customer is always a user.
But a user is not always a customer
UX
CX
CX
UX
“Usability isn’t sexy. I can’t sell
usability, but I can sell UX.”
UX is a new discipline…
NO! It has been around
since the dawn of time!
The BIG myth
The wedding at Cana
Well, at least the tools are new...
NO! The tools and techniques
have been around since
the dawn of time, too!
The BIG myth #2
50-year-old wearable
150-year-old infographic
170-year-old sitemap
220-year-old SEO project
250-year-old knowledge map
300-year-old taxonomy
A 400-year-old content inventory
650-year-old personas
5000-year-old wireframe
15000-year-old storyboard
Gestural interfaces - 1935
You represent Poland’s future.
You are unique!
You can change the world!
Some of you will…and thank goodness for that!
A few parting words
Dziękuję!
Eric Reiss can (usually) be found at:
The FatDUX Group ApS
Strandøre 15
2100 Copenhagen
Denmark
Office: (+45) 39 29 07 07
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
info@fatdux.com
www.fatdux.com

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Product Camp Poland 2017