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A bigger view of UX
(doesn’t need a bigger screen)
Eric Reiss
@elreiss
Product Camp Poland
June 10, 2017
Gdynia, Poland
So what is UX?
UX is the net impression of a customer
journey across a range of touchpoints.
And not just onscreen!
UX
ID SD IA CS
Eric’s 1st Law of UX:
If you define UX as a discipline,
you will always leave someone
out. And they will attack your
defin...
Eric’s 2nd Law of UX:
If a site/app/product/service does
not solve your user’s problems, it
will not solve your company’s ...
Eric’s 3rd Law of UX:
User experience is the sum of
a series of interactions between
people, devices, and events.
Eric’s 4th Law of UX (CARE):
UX design represents the conscious
act of :
• coordinating interactions
we can control
• ackn...
Can influence
Cannot influence
Business
critical
Screw
it
UX vs. CX
Gus the Cat
A customer is always a user.
But a user is not always a customer
UX
CX
CX
UX
“Usability isn’t sexy. I can’t sell
usability, but I can sell UX.”
UX is a new discipline…
NO! It has been around
since the dawn of time!
The BIG myth
The wedding at Cana
Well, at least the tools are new...
NO! The tools and techniques
have been around since
the dawn of time, too!
The BIG myt...
50-year-old wearable
150-year-old infographic
170-year-old sitemap
220-year-old SEO project
250-year-old knowledge map
300-year-old taxonomy
A 400-year-old content inventory
650-year-old personas
5000-year-old wireframe
15000-year-old storyboard
Gestural interfaces - 1935
You represent Poland’s future.
You are unique!
You can change the world!
Some of you will…and thank goodness for that!
A f...
Dziękuję!
Eric Reiss can (usually) be found at:
The FatDUX Group ApS
Strandøre 15
2100 Copenhagen
Denmark
Office: (+45) 39 29 07 07
...
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
Product Camp Poland 2017
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Product Camp Poland 2017

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Slides from my talk about what UX is and why it is not a new discipline, from Product Camp Poland 2017 in Gdynia, Poland.

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Product Camp Poland 2017

  1. 1. A bigger view of UX (doesn’t need a bigger screen) Eric Reiss @elreiss Product Camp Poland June 10, 2017 Gdynia, Poland
  2. 2. So what is UX? UX is the net impression of a customer journey across a range of touchpoints. And not just onscreen!
  3. 3. UX ID SD IA CS
  4. 4. Eric’s 1st Law of UX: If you define UX as a discipline, you will always leave someone out. And they will attack your definition.
  5. 5. Eric’s 2nd Law of UX: If a site/app/product/service does not solve your user’s problems, it will not solve your company’s either.
  6. 6. Eric’s 3rd Law of UX: User experience is the sum of a series of interactions between people, devices, and events.
  7. 7. Eric’s 4th Law of UX (CARE): UX design represents the conscious act of : • coordinating interactions we can control • acknowledging interactions we cannot control • reducing negative interactions • examining the journey between these interactions
  8. 8. Can influence Cannot influence Business critical Screw it
  9. 9. UX vs. CX
  10. 10. Gus the Cat
  11. 11. A customer is always a user. But a user is not always a customer UX CX CX UX
  12. 12. “Usability isn’t sexy. I can’t sell usability, but I can sell UX.”
  13. 13. UX is a new discipline… NO! It has been around since the dawn of time! The BIG myth
  14. 14. The wedding at Cana
  15. 15. Well, at least the tools are new... NO! The tools and techniques have been around since the dawn of time, too! The BIG myth #2
  16. 16. 50-year-old wearable
  17. 17. 150-year-old infographic
  18. 18. 170-year-old sitemap
  19. 19. 220-year-old SEO project
  20. 20. 250-year-old knowledge map
  21. 21. 300-year-old taxonomy
  22. 22. A 400-year-old content inventory
  23. 23. 650-year-old personas
  24. 24. 5000-year-old wireframe
  25. 25. 15000-year-old storyboard
  26. 26. Gestural interfaces - 1935
  27. 27. You represent Poland’s future. You are unique! You can change the world! Some of you will…and thank goodness for that! A few parting words
  28. 28. Dziękuję!
  29. 29. Eric Reiss can (usually) be found at: The FatDUX Group ApS Strandøre 15 2100 Copenhagen Denmark Office: (+45) 39 29 07 07 Mobil: (+45) 20 12 88 44 Twitter: @elreiss info@fatdux.com www.fatdux.com

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