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Workshop - The Sensemaking Fragrance

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The slides from my intro to the workshop I facilitated together with Luca Rosati at the VIII Italian IA Summit in Bologna, Nov 2014. The slides deal with the general principles and the little story that was used as a catalyst for the exercise. I added a few notes for clarity.

Published in: Design

Workshop - The Sensemaking Fragrance

  1. 1. ANDREAS @RESMINI THE SENSE-MAKING FRAGRANCE PRE-CONF WORKSHOP - ITALIAN IA SUMMIT 2014 WITH LUCA ROSATI
  2. 2. (I START OUT WITH THE “SUPERMAN RETURNS” STORY ME AND LUCA TOLD IN “PERVASIVE IA”, HOW THE MAN OF STEEL IS EXACTLY LIKE US (SORT OF))
  3. 3. KRAM ← KREMJA
  4. 4. KRAM → CRAM
  5. 5. (HERE GOES SOME GOOFY THEATRE WITH A VICTIM FROM THE AUDIENCE TO EXPLAIN HOW PHYSICAL BEHAVIOR AND VERBAL UTTERANCES GO TOGETHER)
  6. 6. ABBRACCIARE
  7. 7. EMBODIMENT
  8. 8. (EMBODIMENT AS THE ROOT OF OUR MAKING ARCHITECTURES, BOTH IN PHYSICAL, DIGITAL, AND BLENDED SPACES)
  9. 9. (HERE I TELL A LITTLE STORY ABOUT MOVING FROM SICILY TO BOLOGNA, LANGUAGE AND AFFORDANCES, AND HOW THE WAY WE EXPERIENCE REALITY IS PRIMARILY SPATIAL)
  10. 10. (CROSS-CHANNEL ECOSYSTEMS PRESENT INTERESTING CHALLENGES WAY BEYOND WHAT A SINGLE ARTIFACT CAN THROW AT US)
  11. 11. EMERGENCE
  12. 12. ACTIONABILITY
  13. 13. CO-CREATION
  14. 14. (AND HERE COMES THE MAIN STORY AND THE SETUP FOR THE EXERCISE. IT ALL REVOLVES AROUND THE CHALLENGES WE HAD TO OVERCOME TO SEND MY DAUGHTER TO A SUMMER SCHOOL IN FRANCE)
  15. 15. I’D LOVE TO STUDY SOME FRENCH THIS SUMMER
  16. 16. YOU CAN PROBABLY ENROLL AT A SUMMER SCHOOL IN FRANCE
  17. 17. REALLY?
  18. 18. YEAH, SURE, WHY NOT?
  19. 19. FRANTICALLY SEARCHES (THE INTERNET FOR INFO)
  20. 20. FACTOR #1 WEBSITE
  21. 21. FACTOR #2 LOCATION
  22. 22. PARIS FRANCE
  23. 23. https://www.flickr.com/photos/pedrosimoes7/124758243
  24. 24. JOHN CLEESE AS “THE SCHOOL”
  25. 25. A SPECTRAL TARSIER AS “ME”
  26. 26. THE SCHOOL’S WEBSITE
  27. 27. THE SCHOOL’S WEBSITE AIRLINE FLIGHT NUMBER:
  28. 28. “WHAT? BOOK THE FLIGHT FIRST?”
  29. 29. “HRMPF” TO: SCHOOL IN FRANCE FROM: SLIGHTLY ANNOYED PARENT DEAR SCHOOL, HOW CAN I BOOK A RATHER EXPENSIVE FLIGHT WHEN I DO NOT EVEN KNOW IF YOU CAN ENROLL MY DAUGHTER AT ALL? THANKS
  30. 30. ...
  31. 31. ...
  32. 32. “HRMPF (II)” TO: SCHOOL IN FRANCE FROM: SLIGHTLY MORE ANNOYED PARENT DEAR SCHOOL, APPARENTLY YOU DID NOT RECEIVE MY PREVIOUS MESSAGE. QUESTION WAS: HOW CAN I BOOK A RATHER EXPENSIVE FLIGHT WHEN I DO NOT EVEN KNOW IF YOU CAN ENROLL MY DAUGHTER AT ALL? THANKS
  33. 33. ...
  34. 34. ...
  35. 35. “HRMPF (III)”
  36. 36. “HALLÓ?”
  37. 37. “BOOK THE FLIGHT FIRST? #@!”
  38. 38. “YES”
  39. 39. “SWEAR YOU HAVE A SLOT FOR HER”
  40. 40. “SURE. I SWEAR”
  41. 41. LEGALLY BINDING VALUE (OF THAT ASSURANCE: 0)
  42. 42. TEENAGER GETTING RESTLESS. “ALRIGHT”
  43. 43. THE AIRLINE’S WEBSITE
  44. 44. THE AIRLINE’S WEBSITE PERSON PICKING UP IN PARIS: PASSPORT NUMBER:
  45. 45. “HRMPF (IV)”
  46. 46. “I NEED THE NAME OF YOUR CHAFFEUR”
  47. 47. “IMPOSSIBLE”
  48. 48. “WE DECIDE 3 DAYS BEFORE DEPARTURE”
  49. 49. “WRITE SOMETHING AND CHANGE IT LATER”
  50. 50. “WHA?”
  51. 51. “HELLO, AIRLINE?”
  52. 52. “YES HOW CAN WE HELP YOU?”
  53. 53. (VENT, COMPLAIN AND MOAN)
  54. 54. “WRITE YOUR NAME THEN CALL US TO CHANGE IT”
  55. 55. “CAN’T I DO IT VIA YOUR WEBSITE?” TOTALLY FAKED NAME: A REAL PERSON:
  56. 56. “NO”
  57. 57. THE AIRLINE’S WEBSITE UNACCOMPANIED MINOR YOUR BOOKING IS CONFIRMED
  58. 58. THE SCHOOL’S WEBSITE UNACCOMPANIED MINOR FEE: TAXI PICKUP FEE:
  59. 59. THE SCHOOL’S WEBSITE UNACCOMPANIED MINOR FEE: X TAXI PICKUP FEE:
  60. 60. THE SCHOOL’S WEBSITE PROPOSAL COMPLETED YOUR TOTAL IS AN INSANE AMOUNT OF MONEY WILL MAIL TO CONFIRM ENROLLMENT WILL MAIL FOR PAYMENT
  61. 61. “WHA?”
  62. 62. ...
  63. 63. ...
  64. 64. HALLÓ! TO: VERY ANNOYED PARENT FROM: SCHOOL IN FRANCE DEAR PARENT, PAY (INSANE AMOUNT OF MONEY + 300 EUR) AND YOUR DAUGHTER IS ENROLLED. TX BYE
  65. 65. TO: SCHOOL IN FRANCE FROM: HORRIBLY ANNOYED PARENT DEAR SCHOOL, WHY SHOULD I PAY 300 EUR MORE THAN WHAT YOU TOLD ME WHEN I CHECKED OUT? F@#% YOU.
  66. 66. (10 MINUTES LATER) TO: VERY ANNOYED PARENT FROM: SCHOOL IN FRANCE DEAR PARENT, YOU ALSO NEED THE TAXI PICKUP WHICH COSTS 300 EUR BOTH WAYS. TX BYE (PAY IF YOU WANT IN)
  67. 67. “(FLIGHT IS ALREDY BOOKED. @#%!)”
  68. 68. THE VERY WEIRD PAYMENT WEBSITE WELCOME TO PAYMENTS! PLENTY OF GIBBERISH CONFIRM. CLICK ONCE. WAIT. IN CASE OF ERRORS, MAIL SOMEONE
  69. 69. (1 DAY LATER) TO: HORRIBLY ANNOYED PARENT FROM: SCHOOL IN FRANCE DEAR PARENT, YOU PAID. GOOD. COULD YOU PLEASE SCAN THE MINOR’S PASSPORT AND SEND IT TO THIS MAIL? TX BYE
  70. 70. TO: SCHOOL IN FRANCE FROM: NEANDERTHAL-MODE PARENT DEAR SCHOOL, KINDLY GO #%&! YOURSELVES. NO WAY I’M SENDING HER PASSPORT TO YOU THIS WAY. (DID I SAY F@#% YOU?)
  71. 71. ...
  72. 72. ...
  73. 73. HALLÓ! TO: NEANDERTHAL-MODE PARENT FROM: SCHOOL IN FRANCE DEAR PARENT, NOT A PROBLEM. SHE WILL HAND IT TO RECEPTION WHEN SHE ARRIVES. IT’S GOING TO BE A GREAT SUMMER CAMP! TX BYE
  74. 74. SO MANY THINGS ARE BROKEN
  75. 75. TRUST
  76. 76. FLOW
  77. 77. OWNERSHIP
  78. 78. ETHICS
  79. 79. THEY HAVE NOTHING TO DO WITH
  80. 80. FORMS
  81. 81. INTERACTIONS
  82. 82. GESTURES
  83. 83. (EVEN THOUGH THE WHOLE PROCESS FELT LIKE THEY WERE ASKING FOR SOME BOLD GESTURES ON MY SIDE)
  84. 84. THEY HAVE EVERYTHING TO DO WITH
  85. 85. INFORMATION ARCHITECTURE
  86. 86. A POSTDIGITAL WORLD
  87. 87. CROSS-CHANNEL EXPERIENCES
  88. 88. PRODUCTS ARE SERVICES
  89. 89. SERVICES ARE PART OF ECOSYSTEMS
  90. 90. SO LET’S MAP THESE ECOSYSTEMS
  91. 91. CONSIDER THESE ELEMENTS
  92. 92. ACTOR LOCATION INFORMATION TASK CHANNEL
  93. 93. THEN FIGURE OUT THEIR CORRELATIONS
  94. 94. READY? LET’S GET STARTED ALL GROUPS GO

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