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Shared references Dhaka, Bangladesh 2019

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My opening keynote at UX Design Bootcamp in Dhaka, Bangladesh on 6 April 2019.

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Shared references Dhaka, Bangladesh 2019

  1. 1. Cooking up effective shared references An interactive recipe for UX Design Bootcamp April 6, 2019 Dhaka, Bangladesh Eric Reiss @elreiss
  2. 2. Let’s play the Bright Idea Game
  3. 3. If we don’t get “Information 1.0” right We will never get “Information 4.0” right
  4. 4. Information 1.0
  5. 5. Information 4.0
  6. 6. We want to create a shared frame of reference (80% of all usability problems relate to this!)
  7. 7. So, let’s start with humans…
  8. 8. What do we have in our toolkit?
  9. 9. What do we have in our toolkit? “Words”
  10. 10. If content is king, context is the kingdom!
  11. 11. “Words” Culture can kill individual elements “Who are they?” “What is this?” আিম বুঝেত পারিছ না “I’m new to this”
  12. 12. তু িম হাে িরয়ান ভাষা জােনা?
  13. 13. “szendvics” (Context resurrects)
  14. 14. (even when context is weird)
  15. 15. And what are YOU looking for in a shoe?
  16. 16. Written descriptions “Tell me the whole story!”
  17. 17. Named for the sheer ridge traverse on Maine's Mt. Katahdin, these boots have everything you need for stability and support in demanding conditions – and a comfortable, lightweight design you'll appreciate in any circumstances. Rugged, puncture- and abrasion-resistant synthetic-fabric upper and polyurethane- coated leather rand reduce wear from rocks and roots. Waterproof, breathable Gore-Tex® lining keeps water out while allowing heat vapor to escape. Internal support board is ergonomically shaped for superior stability and flexion. External heel counter helps your foot stay centered on uneven terrain. Exclusive Vibram® Orbit sticky rubber outsole for traction. Wouldn't it be nice if your warm, heavy snow boots were as comfortable as your summer tennies? Our 400-gram snow boots may not be exactly as comfortable, but they're heaps more flexible than last year! Copying the comfortable construction of an athletic shoe, we replaced last year's heavy vulcanized outsole with a lighter weight (and still fully waterproof) model made up of a cushioning EVA midsole and a rugged TPR outsole. And for those days when you've got to bend to shovel, or try to sprint up a hill with a sled for "one more ride," we've given this boot a combination insole board, so it's more flexible at the forefoot (where your foot bends) and stable at the heel (to keep ankles steady in deep powder). If you spend a lot of time working or sporting in the snow, this is your boot. And don't think we've forgotten the warmth factor. The 400-gram Thinsulate™ Insulation blocks cold, while the TPR vamp — now with a waterproof full-grain leather, nubuck, and suede shaft — keeps out wet, slushy weather. Description vs. hype
  18. 18. Old Hawaiian Hula Dancer Girl Motion Lamp All original and signed Dodge Inc on the base. Shade is original also but needs some repair or restoration. The hula girl is in wonderful condition with a fabulous patina. There is a little loss to the bronze finish at her right shoulder. No chips, cracks, repairs or scratches. Hula mechanics work excellent -- strong and quiet. Light works also. The only damage I have to report is the switch is bent some but still works -- I don't want to try to straighten it and risk breaking it. There are 4 settings--off, hula only, lamp only and lamp and hula. Wiring looks good. Base is 7 1/4" diameter. Lamp is 18" tall to top of the socket, 21 1/2" tall with shade attached. This is the very first hula girl motion lamp -- she has a lei around her neck and around each ankle. She looks to be made of bronze but I don't think so. Circa 1940's. What looks like spotting on the base is magnified dust particles from rubbing my finger on her skirt to straighten it out -- my camera really shows them up for some reason.
  19. 19. “Text on the Web should only be 10 lines.” Various usability gurus - 1995
  20. 20. The King of Hearts on creating good content: “Begin at the beginning, and go on till you come to the end. Then stop.”
  21. 21. The keys to creating shared references  Don’t take anything for granted  Answer the questions people may have  Anticipate questions they didn’t think to ask  The communication environment will affect the information needed at any given time
  22. 22. Written descriptions “What do you want me to do?”
  23. 23. Written descriptions “But WHY did this happen?”
  24. 24. Signs are a sign of trouble!
  25. 25. Photo: Daniel Newman
  26. 26. Don’t get fancy
  27. 27. Watch out for icons
  28. 28. Choose the right words
  29. 29. Common vocabulary? Or secret language?
  30. 30. Common vocabulary? Or foreign language? hire vs. rent tyre vs. tire sack vs. fire
  31. 31. Visual references #1 “Words fail me…”
  32. 32. Old Hawaiian Hula Dancer Girl Motion Lamp All original and signed Dodge Inc on the base. Shade is original also but needs some repair or restoration. The hula girl is in wonderful condition with a fabulous patina. There is a little loss to the bronze finish at her right shoulder. No chips, cracks, repairs or scratches. Hula mechanics work excellent -- strong and quiet. Light works also. The only damage I have to report is the switch is bent some but still works -- I don't want to try to straighten it and risk breaking it. There are 4 settings--off, hula only, lamp only and lamp and hula. Wiring looks good. Base is 7 1/4" diameter. Lamp is 18" tall to top of the socket, 21 1/2" tall with shade attached. This is the very first hula girl motion lamp -- she has a lei around her neck and around each ankle. She looks to be made of bronze but I don't think so. Circa 1940's. What looks like spotting on the base is magnified dust particles from rubbing my finger on her skirt to straighten it out -- my camera really shows them up for some reason.
  33. 33. Organ $100
  34. 34. Visual references #2 “Maybe some words would help…”
  35. 35. Visual references #3 “Sometimes size matters…”
  36. 36. Feedback “Here’s what is going on…”
  37. 37. Your e-mail has been successfully sent. Download completed
  38. 38. Internationalization “The sun never sets on the internet…”
  39. 39. Feng 11/10/19 VAT MOMS MVS TVA IVA BTW Yang 10/XI–2019 10-11-19 10 November 2019
  40. 40. Let’s make pasta
  41. 41. So, what should I do first? “Place bowl in the microwave.”
  42. 42. Title General instructions Specifics – conventional Specifics – microwave Disconnect
  43. 43. Granularity “Sometimes a cookie is worth more than a handful of crumbs…”
  44. 44. So, what is information architecture ?
  45. 45. 1.0 Products (general label) 1.1 Green products (specific label and short summaries) 1.1.1 Grassy Green 700 (individual product descriptions) 1.1.1.1 Datasheet (supporting evidence)
  46. 46. Information architecture creates value through organisation
  47. 47. We take pieces of information and…  Gather them in useful categories  Call them something recognizable  Put them somewhere they can be found  Establish context through design and metadata
  48. 48. “Metadata” is “data about data”  Three classes (organizational)  Intrinsic  Administrative  Descriptive  Three classes (HTML)  Meta title  Meta description  Meta keywords  Convenience text  Alt attributes  Help text
  49. 49. Intrinsic: Type: JPEG Size: 53 KB Proportions: 600 x 800 px Taken: 18 June 2018 Administrative: Photographer: Mike Reilly Use: Christmas brochure 2018 Descriptive: teddy bear, steiff, plush toy, brown velour, red satin ribbon
  50. 50. Preferred term Variants Parent (broader) Children (narrower) labour work labor occupation employment job shoemaker metalworker builder mason (plus associated terms: trade unions, ethics, standards) Taxonomy (hierarchical relationships in a controlled vocabulary)
  51. 51. The “faceted” taxonomy
  52. 52. S.R Ranganathan • Indian mathematician and librarian • Colon classification, 1933 • Faceted taxonomy (analytico-synthetic)
  53. 53. Colon classification (faceted taxonomy) • Personality • the most specific or focal subject • Matter or property • the substance, properties or materials of the subject • Energy • including the processes, operations and activities • Space • which relates to the geographic location of the subject • Time • which refers to the dates or seasons of the subject ' Time, which refers to the da
  54. 54. The card catalog (Zendotus – 280 BC) • Title • Author • Subject
  55. 55. LATCH (R.S. Wurman - 1989) • Location • Alphabet • Time • Category • Hierarchy
  56. 56. Dublin Core (1995) • Title • Creator • Subject • Description • Publisher • Contributor • Date • Type • Format • Identifier • Source • Language • Relation • Coverage • Rights
  57. 57. Confused? Hire a librarian!
  58. 58. Is your personalization algorithm confused? Hire a data scientist!
  59. 59. Artificial intelligence basics • Artificial Intelligence • Machines with a conscience • Machine learning • Algorithms (applied math) • Self-learning • Reinforcement learning • Deep learning • Three or more layers – “deep neural network” • Supervised learning • Based on data set
  60. 60. Neurons, Axons, Synapses
  61. 61. Leaves (Synapses) Branches (Axons) Tree (Neuron)
  62. 62. Machine learning development • Old = teach machine to do a single task • New = create instructions so machine can teach itself
  63. 63. But, it’s basically binary: 1 or 0 On or Off Yes or No Black or White Better or Worse
  64. 64. 2
  65. 65. “Between 1 and 2” = accurate “1.73” = precise
  66. 66. Machines have no sense of humour (garbage in = garbage out)
  67. 67. Machine: “Squirrel” = “Rooster”
  68. 68. Context in the machine world “Hello, Siri, Alexa, Bixby…”
  69. 69. Don’t let context elements get mixed up!
  70. 70. Image: Kori Ashton
  71. 71. Machines and humans need to work together!
  72. 72. Ethics
  73. 73. “Morals” “Ethics” “The beliefs I have accepted.” “How I practice these beliefs.”
  74. 74. Internal External
  75. 75. http://moralmachine.mit.edu/
  76. 76. As UX designers, we have much to think about. If we do not think, we will never design a better world!
  77. 77. (And drive your career safely) ধন বাদ
  78. 78. Eric Reiss can be reached at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Ø Office: (+45) 39 29 07 07 Mobile: (+45) 20 12 88 44 er@fatdux.com www.fatdux.com Same as Ltd. Denmark Østerbro = East Bridge (to the north) Country code – dial 00 45 and then the number

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