Perfect your Pitch: Using an Elevator Speech to Impress

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Learn how to create and perfect your elevator speech to impress prospective employers in interviews, at career fairs, etc.

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Perfect your Pitch: Using an Elevator Speech to Impress

  1. 1. Perfect your Pitch: Using an Elevator Speech to Impress By: Brian Carhide & Sandi Ohman
  2. 2. The Elevator Speech • It is a quick introduction you could share with someone you meet in an “elevator” to sell your capabilities - “Tell me about yourself” question/cover letter • A 20-30 second advertisement about YOU and what skills, qualifications, and characteristics you will bring to the company • Write it out, practice it OUT LOUD, share it with people you trust for feedback • You don’t have to share the entire speech, or share it with every recruiter you speak to, but be prepared in case you have the opportunity
  3. 3. Elevator Speech: Videos Career Byte: Your INFOmercial Career Spot: The Elevator Pitch Elevator Speech How to Video FSU Student Example
  4. 4. Your Elevator Speech Know your audience • Research your audience and customize your pitch Know yourself • What are your key strengths? • What adjectives come to mind to describe yourself? • What is it you are trying to “sell” or want recruiters to know about you? • Why are you interested in the company or industry the person represents? Source: Pepperdine University Business School Outline • Who am I? What do I do/offer? • What are the main contributions I can make? • What is your USP (Unique Selling Proposition)? What makes you different from the competition • Application story/accomplishment • Action Finalize • Write it out so that it flows • Practice it OUT LOUD • Be Flexible
  5. 5. Elevator Speech Do • Be sincere, conversational & natural • Practice so you can stop & restart effortlessly and with confidence • Make eye contact as you are speaking • Project passion, but don’t talk too fast • Give examples or use a quick story Do • End with an action call – ask for a business card, review your resume, or an interview, if appropriate timing Don’t • Sound canned & rehearsed • Ramble • Focus on just yourself, rather include how can you benefit the employer
  6. 6. Example I help small businesses and non-profits tell their story to the people who need to hear it. You see, when someone knows our story, they can’t help but like us, and we support and do business with those we like. So, together, we craft your story and start telling it to your employees, the media, potential clients, and to the world. I know it sounds like marketing, but what makes me unique is that first and foremost, I am a storyteller. I also have a technical, art, writing, and design background which I combine to tell your story in a special, get-their-attention way. I recently completed a sixteen-page publication with an additional 15,000 copies that appeared in the March issue of Cleveland Magazine telling the stories of Cleveland’s community development corporations. They were so delighted with the outcome that I am now in the process of designing an extensive website for them. Source: http://www.creativekeys.net/PowerfulPresentations/article1024.html 10/31/2007
  7. 7. Example What you offer I help small businesses and non-profits tell their story to the people who need to hear it. You see, when someone knows our story, they can’t help but like us, and we support and do business with those we like. So, together, we craft your story and start telling it to your employees, the media, potential clients, and to the world. I know it sounds like marketing, but what makes me unique is that first and foremost, I am a storyteller. I also have a technical, art, writing, and design background which I combine to tell your story in a special, get-their-attention way. I recently completed a sixteen-page publication with an additional 15,000 copies that appeared in the March issue of Cleveland Magazine telling the stories of Cleveland’s community development corporations. They were so delighted with the outcome that I am now in the process of designing an extensive website for them.
  8. 8. Example Your skills and strengths I help small businesses and non-profits tell their story to the people who need to hear it. You see, when someone knows our story, they can’t help but like us, and we support and do business with those we like. So, together, we craft your story and start telling it to your employees, the media, potential clients, and to the world. I know it sounds like marketing, but what makes me unique is that first and foremost, I am a storyteller. I also have a technical, art, writing, and design background which I combine to tell your story in a special, get-their-attention way. I recently completed a sixteen-page publication with an additional 15,000 copies that appeared in the March issue of Cleveland Magazine telling the stories of Cleveland’s community development corporations. They were so delighted with the outcome that I am now in the process of designing an extensive website for them. Source: http://www.creativekeys.net/PowerfulPresentations/article1024.html 10/31/2007
  9. 9. This is an example of accomplishments/outcome Example I help small businesses and non-profits tell their story to the people who need to hear it. You see, when someone knows our story, they can’t help but like us, and we support and do business with those we like. So, together, we craft your story and start telling it to your employees, the media, potential clients, and to the world. I know it sounds like marketing, but what makes me unique is that first and foremost, I am a storyteller. I also have a technical, art, writing, and design background which I combine to tell your story in a special, get-their-attention way. I recently completed a sixteen-page publication with an additional 15,000 copies that appeared in the March issue of Cleveland Magazine telling the stories of Cleveland’s community development corporations. They were so delighted with the outcome that I am now in the process of designing an extensive website for them. Source: http://www.creativekeys.net/PowerfulPresentations/article1024.html 10/31/2007
  10. 10. My Elevator Speech “My name is Sandi Ohman and I am the Senior Program Manager in the Career Services Office at Embry-Riddle Aeronautical University. I’ve worked for Embry-Riddle for over 10 years advising students and alumni from numerous degree programs, including Aerospace Engineering, MBA and the Aeronautical Science degree areas. Most of my job duties involve liaison activities between companies that recruit our students and alumni. From career development activities, including job search processes, resume development, interview preparation, and presentations, to working with recruiters and faculty to create career opportunities for students and alumni, I rely on strong communication, networking and interpersonal skills. These skills have been instrumental in helping me be successful in my career. I love what I do - making a difference in the lives of the people I work with and helping them find their way to the career that they will be as passionate about as I am about my career.”
  11. 11. My Elevator Speech – simplified “My name is Sandi Ohman and I am the Senior Program Manager in the Career Services Office at Embry-Riddle Aeronautical University. As a program manager I help students and recent alumni open doors to their future careers. Utilizing communication, networking and interpersonal skills helps me to be successful in my career. I love what I do - making a difference in the lives of the people I work with and helping them find their way to the career that they will be as passionate about as I am about my career.” What is missing from my pitch?
  12. 12. Basic Student Elevator Speech Script Student: “Hello, my name is John Student.” Recruiter: “Hi John, I am Connie Smith” Student: “It is nice to meet you Ms. Smith. [Pause} I was very happy to see that company name was attending the Career Expo this year. I have been following company name for a long time. I am a junior in the _______ program at Embry-Riddle. I plan to graduate in May 2015. As an ____ student, I am interested in the work that company name is doing on the ______ project. I went to the company website and saw that you have an internship program. Could you tell me more about this program?”
  13. 13. Implementing • Scripts – General & Detailed • Practice with Peers • Volunteers
  14. 14. Resources • http://www.quintcareers.com/elevator_speech_dosdonts.html • bschool.pepperdine.edu • Career Spots, ERAU CSO website, www.erau.edu/career

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