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Business Journalism Professors 2014: Preparing Students for Jobs by Mike Wong


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Mike Wong presents "Preparing Students for Jobs" during the Reynolds Center for Business Journalism's annual Business Journalism Week, Jan. 5, 2014. Wong is the director of Career Services at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

The annual event features two concurrent seminars, Business Journalism Professors and Strictly Financials for journalists.

For more information about business journalism training, please visit

Published in: Career, Business
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Business Journalism Professors 2014: Preparing Students for Jobs by Mike Wong

  1. 1. Preparing  students  for  jobs  &   working  with  local  media Title Slide   Jan.  5,  2014   Business  Journalism  Professors   Seminar  
  2. 2. Mike   Wong   •  Director,  Cronkite  Career  Services   •  Manage  600  internships  per  year   •  Teach  career-­‐preparaLon  course  for   seniors  and  graduate  students   •  16  years  of  professional  experience  as  TV   news  manager  in  Phoenix  (NBC  and  PBS   affiliates)   •  12  years  of  experience  providing  media   training  for  internaLonal  journalists  from   Bosnia,  Bulgaria,  Romania,  Macedonia,   Montenegro,    Slovakia  and  Serbia.  
  3. 3. Kathy   Tulumello   • Business  Center  director  for  The  Arizona   Republic  and   •   Responsible  for  business  news  coverage  for  and  The  Arizona  Republic  
  4. 4. Building  for  Success   Key role for professors - help students acquire work experience and publication in media outlets. •  Prepare the students •  Relationships with local media
  5. 5. The  building  blocks   1. Relevant  Experience  &  Skills   2. Resume   3. ReputaLon   4. RelaLonships  (professional)   5. Reach  out  to  local  media    
  6. 6. 1.  Advise  students  to          Build  Experience  and  Skills   •  Internships   •  Immersion  programs   •  Campus  Media  
  7. 7. Where  Should  Students  Search?   J-Jobs
  8. 8. 2.  Advise  students  to   Build  Resume,  PorAolio   •  Relevant experience •  Resume (Traditional and Online) •  Organizing a portfolio
  9. 9. 3.  Advise  Students  to  PracCce    Professionalism,  Build  ReputaCon     •   In  EMAIL  address   •   VM  greeLng   “Hey,  this  is  Stan,  The  Man.    I  can’t  get  to  your  call  at  the  moment  ‘cuz  I’m  too   lazy  to  answer  the  phone.’        Leave  a  message.    Out.”  
  10. 10. An  actual  E-­‐Mail:   Michael  ....  I  am  sLlling  waiLng  for  my  travel  authorizaLon  form.   You  will  have  to  follow  up  on  this  and  get  it  to  me.    You  had   menLoned  that  today  you  would  hopefully  get  it  to  me.    You  need  to   follow  up  on  this  as  it  is  coming  up  in  about  a  week!!!!!!!!    Please   FOLLOW  UP  ASAP!!!!!    I  Can't  understand  why  the  business  office  is   waiLng  sooo  long!!!
  11. 11. An  actual  E-­‐Mail:   Hey  Mike,   I  am  sorry.  I  had  my  computer  ASU  open  and  I  was  talking  with  a  friend   about  this.    They  said  I  needed  to  be  more  asserLve.    I  had  no  idea   they  wrote  that  unLl  now.     On  Tue,  Jul  31,  2012  at  7:26  PM,  Michael  Wong  <>  wrote:   I  was  out  yesterday.      I  did  not  see  anyone  from  the  business  office   today.    They  know  about  it.  I  hope  to  get  it  to  you  tomorrow.     Also,  for  future  reference,  you  need  to  be  more  professional  in  your   business  communicaLon.  The  exclamaLon  points  are  unnecessary.    The   all  caps  are  unnecessary.  The  tone  of  your  EMAIL  is  not  very  good.  You   will  not  get  very  far  if  you  keep  communicaLng  this  way.
  12. 12. In  wriJen  communicaCon  to   employers,  faculty,  staff       •  Avoid  ALL  CAPS   •  Avoid  exclamaLon  points  and   Doubles  and  Triples-­‐  !!!  (see  how   bad  it  looks?)   •  Write  “Thank  You”  Notes  
  13. 13. Maintain  Professionalism  .  .  .       •   In  social  media  
  14. 14. According  to  a  study  by  Reppler     (a  social  media  monitoring  service)     91%  of  recruiters  use  social   networking  sites  to  screen   prospecLve  employees  
  15. 15. During  the  hiring  process,  which   social  networks  do  you  use  to  screen   prospects?     FB:  76%     Twiner:  53%   LinkedIn:  48%   Source:  Reppler  
  16. 16. Have  you  ever  rejected  a  candidate   because  of  what  you  saw  about  them   on  a  social  networking  site?     Yes:  69%     No:  26%   Don’t  use  those  sites     to  screen  candidates:  5%     Source:  Reppler  
  17. 17. 4.  Advise  Students  to  Build    Professional  RelaConships   •  Use  professors  as  resources  and  recommenders   •   Network  at  internships   •   Get  involved  with  career-­‐related   clubs   •   Anend  professional   development,  seminars,  mixers   •   Reach  out  to  alumni   •   Find  mentors  
  18. 18. 5.  Work  with  local  media     The  professor’s  relaLonship  with  local   media  and  employers  in  your  market  is  criLcal   for  your  students’  success.     TOP  PRIORITY:    get  published,  aired.   Professional  experience  builds  confidence  and   porrolios.    
  19. 19. How?    Who?   •   Internet  sites,  newspapers,  radio,     TV,  in  your  local  market   •   NaLonal  media   •   WSJ,  USA  Today,  LATimes,  etc.,  Reuters,   Bloomberg,  CNBC   •   Trade  publicaLons   •   Corporate  media  /  investor  relaLons     .  .  .  Think  beyond  tradiConal  media  
  20. 20. Two  examples  from  class:   Robin  Blom,  Ball  State  Univ.   Ball  State  Daily  News,  Muncie  Free  Press,   Muncie  Voice,  The  Muncie  Times,  The   Star  Press,  Hope  for  Women’s  Magazine   Neil  Foote,  Univ.  of  North  Texas     Denton  Record-­‐Chronicle,  Lemons   PublicaCons  (Denton  Business  Journal,   Krum  News)  
  21. 21. Story  ideas  that  work   •  Careers,  jobs   •  •  Small  business  features   •  •  Send  students  out  to  visit  local  businesses  and  find   an  interesLng  angle.   Entrepreneurs   •  •  •  •  •  IdenLfy  topics  and  assign  to  students.  Use  local   resources  –  career  advisers,  HR  experts   Talk  to  Chambers  and  other  business  organizaLons   in  town  to  find  out  who  is  starLng  businesses.   Future  of  your  town  –  economics,  growth   Downtown  –  what’s  happening?   ResidenLal  development   Any  manufacturing  in  your  town?  What?  
  22. 22. Beyond  tradiConal  media   •   WHAT?  Industries  in     your  markets   •   Retail   •   Pets   •   Manufacturing   •   EducaLon   •   Entertainment,  etc.   •   What  companies  are  in  your  market  and  what   industries  do  they  represent?     •   Look  for  trade  publicaLons,  corporate  media  
  23. 23. Bring  the  editors  to  the   classroom   •   Face-­‐to-­‐face  with  the  students   •   Tell  about  their  companies   •   What  do  they  value  in  their  coverage?   •   What  skills  do  they  need  most?     •   Describe  the  “ideal  reporter  candidate?”   •   How  can  students  contribute  best  and  get   published?    
  24. 24. Make  your  media  partners  happy   •   Know  the  editors’  needs   •   Find  niches  for  student  work   (Career  pages,  Spotlight  on  Local   Business)   •   Ask  for  assignments  –  press   releases   •   If  possible,  pair  students  &   reporters  on  local  business   coverage  
  25. 25. Make  it  ‘easy’  for  the  editor   This  is  another  key  to  success  …    Student  work  should  be  “ready  to  publish”     •   Spend  class  Lme  reviewing  student  work   •   Get  students  involved   •   Re-­‐work,  edit       Yes,  it  takes  *me  –  but  it’s  the  surest  way  to  help   students  get  those  clips,  por;olio  they  need.
  26. 26. Takeaway  Do’s   •   Do  challenge  /  require  students  to  be  published.   •   Do  encourage  students  to  seek  their  own  outlets  for   their  work.   •   Do  ask  editors  for  assignments.  Meet  with  them   before  class  begins  to  idenLfy  needs,  pain  points.   •   Do  engage  the  class  in  reviewing  each  others’  work.   CriLque,  revise.   •   Do  reach  out  to  corporate  communicators.  
  27. 27. Takeaway  Don’ts   •   Don’t  overlook  non-­‐tradiLonal  outlets.   •   Don’t  miss  opportuniLes  with  companies,   organizaLons  and  trade  publicaLons.   •   Don’t  underesLmate  the  Lme  it  takes  to  work   with  students  on  ediLng,  revisions.   •   Don’t  forget  –  it’s  all  about  clips  and  porrolios   that  lead  to  internships  and  job.
  28. 28. And  don’t  forget  ~   •   Make  it  easy  on  the  editors,  and  they  will  be   your  friends  for  many  semesters.