SlideShare a Scribd company logo
1 of 23
Meet the Puma.
Why you never
have to write an
outline again.
c
As presenters, we are
storytellers.
We move
ourselves and
our audience
from here…
As presenters, we are
storytellers.
…to here.
Storylines are the way we tame
confusion along the way.
Storylines make
complexity tolerable
long enough to be
understood.
To do that, our storyline needs
two things:
1) It needs a spine
2) It needs anecdotes
----------
|||||
In Management-consultingese, this is called:
“Horizontal-Vertical
storytelling.”
The ‘horizontal’
story moves our
idea along…
In Management-consultingese, this is called:
“Horizontal-Vertical
storytelling.”
While the
‘verticals’ provide
the details that
make it
interesting.
The standard approach is to
create an OUTLINE.
Top-to-bottom:
1 – 2 – 3 – 4 –
hmm…
The standard approach is to
create an OUTLINE.
FORGET
OUTLINES!
Why? I. Meet the Puma
II. Our job as presenters is to tell a story
A. Storylines make for better stories
B. They tame complexity
III. Storylines move along & up-and-down
A. This is called “horizontal-vertical” plotting
B. It requires an outline
C. Forget outlines!!
IV. Why forget outlines?
A. Because they are “vertical-vertical” plotting
B. We don’t think this way very well…
V. So what do we use instead of outlines?
VI. We use the PUMA
I. Our Presentation’s Underlying Message
Architecture
II. A better way to think about mapping out our
presentation
VII. The PUMA is faster and more intuitive
I. It is true horizontal-vertical storytelling
Because
outlines
are
vertical-
vertical-
vertical…
Where is my
horizontal
storyline??
I. Meet the Puma
II. Our job as presenters is to tell a story
A. Storylines make for better stories
B. They tame complexity
III. Storylines move along & up-and-down
A. This is called “horizontal-vertical” plotting
B. It requires an outline
C. Forget outlines!!
IV. Why forget outlines?
A. Because they are “vertical-vertical” plotting
B. We don’t think this way very well…
V. So what do we use instead of outlines?
VI. We use the PUMA
I. Our Presentation’s Underlying Message
Architecture
II. A better way to think about mapping out our
presentation
VII. The PUMA is faster and more intuitive
I. It is true horizontal-vertical storytelling
WE DON’T
THINK LIKE
THIS!
I prefer a livelier, more intuitive
approach:
Our Presentation’s Underlying
Message Architecture.
Our Presentation’s Underlying
Message Architecture.
a.k.a:
“PUMA”
Our Puma looks like this:
Much better than
an outline!
The Puma gives us a great way
to build our storyline.
We begin with a
summary of our
main idea.
Then we block out
the spine with our
storyline.
We add in our
supporting materials
as the legs.
We conclude
with a swish of
the tail.
For example,
here’s the Puma
of a classic story:
This is the
tale of a
typical
Hollywood
romance…
There is a
boy. He
meets a girl.
The boy is
carefree.
The girl is
lovely.
The boy is
smitten.
The boy
loses the
girl.
The boy
gets the girl
back.
The girl
runs off
with the
assistant.
Mr. Evil
arrives.
Mr. Evil steals
the girl away!
The boy is
devastated.
The boy hires
an assistant.
The assistant
traps Mr. Evil.
The boy saves
the girl!
“Boy Meets Girl.”
For example,
here’s the Puma
I prepared for this
presentation:
In Show & Tell we meet 4 Pumas:
The Report The Explanation
The Pitch The Drama
Truth.
Story.
Pictures.
And a Puma.
Pre-order SHOW & TELL before
April 10, 2014 and join me for a
Free Super Secret Webinar.
 Pre-order at any retailer,
online or bricks.
 Send a digital copy of
your receipt here:
preorder.showandtell@
gmail.com
 You’ll automatically receive an
invitation to the webinar: April
10, 2014 at 10:00am Pacific /
1:00pm Eastern

More Related Content

What's hot

Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
Crispy Presentations
 
Running a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product DiscoveryRunning a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product Discovery
Philipp Engel
 

What's hot (20)

Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
Visual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slidesVisual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slides
 
How NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedHow NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons Learned
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
5 tools for an awesome presentation-By Samid Razzak
5 tools for an awesome presentation-By Samid Razzak5 tools for an awesome presentation-By Samid Razzak
5 tools for an awesome presentation-By Samid Razzak
 
Real Delivery: Presenting as Yourself
Real Delivery: Presenting as YourselfReal Delivery: Presenting as Yourself
Real Delivery: Presenting as Yourself
 
Presentation Zen
Presentation ZenPresentation Zen
Presentation Zen
 
One Point Per Slide – Why It’s Important and How to Do It
One Point Per Slide – Why It’s Important and How to Do ItOne Point Per Slide – Why It’s Important and How to Do It
One Point Per Slide – Why It’s Important and How to Do It
 
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give One
 
8 Tips To Create Epic Visual Presentations
8 Tips To Create Epic Visual Presentations8 Tips To Create Epic Visual Presentations
8 Tips To Create Epic Visual Presentations
 
How Not To Suck at Powerpoint
How Not To Suck at PowerpointHow Not To Suck at Powerpoint
How Not To Suck at Powerpoint
 
Business Case Template 2024 - By ex-Mckinsey and BCG consultants
Business Case Template 2024 - By ex-Mckinsey and BCG consultantsBusiness Case Template 2024 - By ex-Mckinsey and BCG consultants
Business Case Template 2024 - By ex-Mckinsey and BCG consultants
 
Best Practices for Creating Slide Decks
Best Practices for Creating Slide DecksBest Practices for Creating Slide Decks
Best Practices for Creating Slide Decks
 
Running a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product DiscoveryRunning a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product Discovery
 
Zombie PowerPoint by @ericpesik
Zombie PowerPoint by @ericpesikZombie PowerPoint by @ericpesik
Zombie PowerPoint by @ericpesik
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Healthcare Napkins All
Healthcare Napkins AllHealthcare Napkins All
Healthcare Napkins All
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
Top Tips For Working Smarter
Top Tips For Working SmarterTop Tips For Working Smarter
Top Tips For Working Smarter
 

Viewers also liked

Cody's Mechanic's Dilemma
Cody's Mechanic's DilemmaCody's Mechanic's Dilemma
Cody's Mechanic's Dilemma
Dan Roam
 

Viewers also liked (20)

The Fry and the Cranberry
The Fry and the CranberryThe Fry and the Cranberry
The Fry and the Cranberry
 
The Hero's Journey (For movie fans, Lego fans, and presenters!)
The Hero's Journey (For movie fans, Lego fans, and presenters!)The Hero's Journey (For movie fans, Lego fans, and presenters!)
The Hero's Journey (For movie fans, Lego fans, and presenters!)
 
A is for iCar
A is for iCarA is for iCar
A is for iCar
 
Back of the Napkin / Blah-Blah-Blah Seminar
Back of the Napkin / Blah-Blah-Blah SeminarBack of the Napkin / Blah-Blah-Blah Seminar
Back of the Napkin / Blah-Blah-Blah Seminar
 
The Back of The Napkin (Dan Roam)
The Back of The Napkin (Dan Roam)The Back of The Napkin (Dan Roam)
The Back of The Napkin (Dan Roam)
 
Dan Roam & MSNBC on the Debt Crisis
Dan Roam & MSNBC on the Debt CrisisDan Roam & MSNBC on the Debt Crisis
Dan Roam & MSNBC on the Debt Crisis
 
Cody's Mechanic's Dilemma
Cody's Mechanic's DilemmaCody's Mechanic's Dilemma
Cody's Mechanic's Dilemma
 
The visual history of A
The visual history of AThe visual history of A
The visual history of A
 
My Speech to Congress (Health Care)
My Speech to Congress (Health Care)My Speech to Congress (Health Care)
My Speech to Congress (Health Care)
 
Puma
PumaPuma
Puma
 
How #Gravity Works
How #Gravity WorksHow #Gravity Works
How #Gravity Works
 
Health Care Napkin 1
Health Care Napkin 1Health Care Napkin 1
Health Care Napkin 1
 
PUMA PPT
PUMA PPTPUMA PPT
PUMA PPT
 
Bolt
BoltBolt
Bolt
 
The back of the napkin Presentation
The back of the napkin PresentationThe back of the napkin Presentation
The back of the napkin Presentation
 
The Back of the Napkin: Solving Design Problems (and Selling Your Solutions) ...
The Back of the Napkin: Solving Design Problems (and Selling Your Solutions) ...The Back of the Napkin: Solving Design Problems (and Selling Your Solutions) ...
The Back of the Napkin: Solving Design Problems (and Selling Your Solutions) ...
 
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
 
PUMA analysis
PUMA analysisPUMA analysis
PUMA analysis
 
74 Star Decks on Slideshare
74 Star Decks on Slideshare74 Star Decks on Slideshare
74 Star Decks on Slideshare
 
5 killer ways to open up your next presentation
5 killer ways to open up your next presentation5 killer ways to open up your next presentation
5 killer ways to open up your next presentation
 

Similar to 1 simple way to better presentations: don't outline, PUMA!

Similar to 1 simple way to better presentations: don't outline, PUMA! (12)

Evaaluation!!!!!!!!!!!!!!!!
Evaaluation!!!!!!!!!!!!!!!!Evaaluation!!!!!!!!!!!!!!!!
Evaaluation!!!!!!!!!!!!!!!!
 
Evaaluation!!!!!!!!!!!!!!!!
Evaaluation!!!!!!!!!!!!!!!!Evaaluation!!!!!!!!!!!!!!!!
Evaaluation!!!!!!!!!!!!!!!!
 
What? You Don’t Use WordPress to Tell Stories? You Lose.
What? You Don’t Use WordPress to Tell Stories? You Lose.What? You Don’t Use WordPress to Tell Stories? You Lose.
What? You Don’t Use WordPress to Tell Stories? You Lose.
 
Narrative 2017
Narrative 2017Narrative 2017
Narrative 2017
 
Narrative for Q1(b)
Narrative for Q1(b)Narrative for Q1(b)
Narrative for Q1(b)
 
Media Evaluation.
Media Evaluation. Media Evaluation.
Media Evaluation.
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation.
Evaluation. Evaluation.
Evaluation.
 
Question 7 updated
Question 7 updatedQuestion 7 updated
Question 7 updated
 
UNIT 19.pptx
UNIT 19.pptxUNIT 19.pptx
UNIT 19.pptx
 

More from Dan Roam

More from Dan Roam (6)

Dan Roam's online meeting magic checklist
Dan Roam's online meeting magic checklistDan Roam's online meeting magic checklist
Dan Roam's online meeting magic checklist
 
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. [Phone optimized!]
 
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...
VIC THE VIRUS; Protect Yourself by Knowing Your Enemy. A "back of the napkin"...
 
Health care napkin 4
Health care napkin 4Health care napkin 4
Health care napkin 4
 
Health care Napkin 3
Health care Napkin 3Health care Napkin 3
Health care Napkin 3
 
Health Care Napkin 2
Health Care Napkin 2Health Care Napkin 2
Health Care Napkin 2
 

Recently uploaded

Cymulate (Breach and Attack Simulation).
Cymulate (Breach and Attack Simulation).Cymulate (Breach and Attack Simulation).
Cymulate (Breach and Attack Simulation).
luckyk1575
 

Recently uploaded (12)

OC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa AnaOC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa Ana
 
Understanding Poverty: A Community Questionnaire
Understanding Poverty: A Community QuestionnaireUnderstanding Poverty: A Community Questionnaire
Understanding Poverty: A Community Questionnaire
 
Breathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxBreathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptx
 
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
 
Cymulate (Breach and Attack Simulation).
Cymulate (Breach and Attack Simulation).Cymulate (Breach and Attack Simulation).
Cymulate (Breach and Attack Simulation).
 
Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.
 
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxThe Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
 
art integrated project of computer applications
art integrated project of computer applicationsart integrated project of computer applications
art integrated project of computer applications
 
05232024 Joint Meeting - Community Networking
05232024 Joint Meeting - Community Networking05232024 Joint Meeting - Community Networking
05232024 Joint Meeting - Community Networking
 
DAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxDAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptx
 
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
 
ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024
 

1 simple way to better presentations: don't outline, PUMA!

  • 1. Meet the Puma. Why you never have to write an outline again. c
  • 2. As presenters, we are storytellers. We move ourselves and our audience from here…
  • 3. As presenters, we are storytellers. …to here.
  • 4. Storylines are the way we tame confusion along the way. Storylines make complexity tolerable long enough to be understood.
  • 5. To do that, our storyline needs two things: 1) It needs a spine 2) It needs anecdotes ---------- |||||
  • 6. In Management-consultingese, this is called: “Horizontal-Vertical storytelling.” The ‘horizontal’ story moves our idea along…
  • 7. In Management-consultingese, this is called: “Horizontal-Vertical storytelling.” While the ‘verticals’ provide the details that make it interesting.
  • 8. The standard approach is to create an OUTLINE. Top-to-bottom: 1 – 2 – 3 – 4 – hmm…
  • 9. The standard approach is to create an OUTLINE. FORGET OUTLINES!
  • 10. Why? I. Meet the Puma II. Our job as presenters is to tell a story A. Storylines make for better stories B. They tame complexity III. Storylines move along & up-and-down A. This is called “horizontal-vertical” plotting B. It requires an outline C. Forget outlines!! IV. Why forget outlines? A. Because they are “vertical-vertical” plotting B. We don’t think this way very well… V. So what do we use instead of outlines? VI. We use the PUMA I. Our Presentation’s Underlying Message Architecture II. A better way to think about mapping out our presentation VII. The PUMA is faster and more intuitive I. It is true horizontal-vertical storytelling Because outlines are vertical- vertical- vertical… Where is my horizontal storyline??
  • 11. I. Meet the Puma II. Our job as presenters is to tell a story A. Storylines make for better stories B. They tame complexity III. Storylines move along & up-and-down A. This is called “horizontal-vertical” plotting B. It requires an outline C. Forget outlines!! IV. Why forget outlines? A. Because they are “vertical-vertical” plotting B. We don’t think this way very well… V. So what do we use instead of outlines? VI. We use the PUMA I. Our Presentation’s Underlying Message Architecture II. A better way to think about mapping out our presentation VII. The PUMA is faster and more intuitive I. It is true horizontal-vertical storytelling WE DON’T THINK LIKE THIS!
  • 12. I prefer a livelier, more intuitive approach: Our Presentation’s Underlying Message Architecture.
  • 13. Our Presentation’s Underlying Message Architecture. a.k.a: “PUMA”
  • 14. Our Puma looks like this: Much better than an outline!
  • 15. The Puma gives us a great way to build our storyline. We begin with a summary of our main idea. Then we block out the spine with our storyline. We add in our supporting materials as the legs. We conclude with a swish of the tail.
  • 16. For example, here’s the Puma of a classic story:
  • 17. This is the tale of a typical Hollywood romance… There is a boy. He meets a girl. The boy is carefree. The girl is lovely. The boy is smitten. The boy loses the girl. The boy gets the girl back. The girl runs off with the assistant. Mr. Evil arrives. Mr. Evil steals the girl away! The boy is devastated. The boy hires an assistant. The assistant traps Mr. Evil. The boy saves the girl! “Boy Meets Girl.”
  • 18. For example, here’s the Puma I prepared for this presentation:
  • 19.
  • 20. In Show & Tell we meet 4 Pumas: The Report The Explanation The Pitch The Drama
  • 22.
  • 23. Pre-order SHOW & TELL before April 10, 2014 and join me for a Free Super Secret Webinar.  Pre-order at any retailer, online or bricks.  Send a digital copy of your receipt here: preorder.showandtell@ gmail.com  You’ll automatically receive an invitation to the webinar: April 10, 2014 at 10:00am Pacific / 1:00pm Eastern