An elevator speech is a 30
second introduction to YOUR
It’s your golden opportunity to
make an impact and impress
Recommendations for Elevator
Speech by Univ of CA- Davis
Step One: Formulate Your Introduction
Greeting: Oh, hello, Mr. Smith.
Small Talk/Conversation Starter (optional): It's
been a busy week, hasn't it?
Name(Shaking hands): My name is Irena
Occupation: I am an Fine Arts student…
School/Company: …at Omsk University.
Tell about yourself, what
you have to offer, how you
can benefit your audience,
the importance of your
"they" fit into your vision,
and why you are unique.
Step Two: Describe what you have to offer
Knowledge of the Business/Company/Person: I’m
familiar with your company and its success rate
for marketing new artists. Your company
contributes 25% of its profit to global outreach -
Relevant Experience: In the last 2 years I’ve
completed 15 commissioned artworks.
This is your chance to offer
this person or company the
best things they need to know
How can you help them?
What are your qualifications?
What makes you unique?
Step Three: Why should he/she choose you?
Unique Skills/Interests: Last year, I painted a
mural in my city for the Children’s Community
Play Garden which raised $25,000 toward the
Project Future Success: Since then, I’ve received
requests from galleries, individuals, and
companies to display my artwork.
Hook: It looks like I’m going to be busy for some
time, and I believe that partnering with your
company will give both of us excellent
opportunities to impact the art world and the
Clearly state that it would
be in their best interests to
bring you on board.
Remember: You only get
one chance to make a good
Finally: What do you hope to achieve from this
Desired Outcome: Would you like to meet over
coffee to review my portfolio?
Clearly state your
• Obtain a business card
• Schedule a future
• Apply for a
• Interview successfully
• “Get your name out
there” – Market yourself
& your work
Quality Assurance Checklist
Do I sound relaxed and natural?
Do I sound professional yet amicable?
Was I too formal? Too informal?
Did I include all the pertinent information?
Were my objectives and vision clearly
How did it feel?
Was it successful?
• If so, how do you know
it was successful? (i.e.
clues? Body language?
Tone of voice?
i.e. Why is your