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Memory
Memory Processes
 Encoding--transforming information into a form that can
be entered and retained in the the memory system
 Storage--retaining information in memory so that it can
be used at a later time
 Retrieval--recovering information stored in memory so
that we are consciously aware of it
Three Stages of Memory
 Three memory stores that differ in
function, capacity and duration
Long-term
memory
Working or
Short-term
Memory
Sensory
Input
Sensory
Memory
Attention
Encoding
Retrieval
Maintenance Rehearsal
Sensory Memory
 Function —process for basic
physical characteristics
 Capacity—large
 can hold many items at once
 Duration—very brief retention
of images
 .3 sec for visual info
 2 sec for auditory info
 Divided into two types:
 iconic memory–visual information
 echoic memory– auditory
information
 Attention is needed to transfer
information to working memory
Sensory
Input
Sensory
Memory
Sensory Memory
 Visual sensory memory—brief memory of an image or
icon. Also called iconic memory.
 Auditory sensory memory—brief memory of a sound or
echo. Also called echoic memory.
 Auditory sensory memories may last a bit longer than
visual sensory memories
Short Term or Working Memory
Working or
Short-term
Memory
Sensory
Input
Sensory
Memory
Attention
Short-Term Memory
 Function—conscious processing of information
 where information is actively worked on
 Capacity—limited (holds 7+/-2 items)
 Duration—brief storage (about 30 seconds)
Working or
Short-term
Memory
Sensory
Input
Sensory
Memory
Attention
Maintenance Rehearsal
 Mental or verbal repetition of information allows
information to remain in working memory longer
than the usual 30 seconds
Working or
Short-term
Memory
Sensory
Input
Sensory
Memory
Attention
Maintenance Rehearsal
Chunking
Grouping small bits of
information into larger
units of information
 expands working memory load
Which is easier to
remember?
 4 8 3 7 9 2 5 1 6
 483 792 516
Long-Term Memory
 Once information passes from sensory to
working memory, it can be encoded into
long-term memory
Long-term
memory
Working or
Short-term
Memory
Sensory
Input
Sensory
Memory
Attention
Encoding
Retrieval
Maintenance Rehearsal
Long-Term Memory
 Function—organizes and stores information
 more passive form of storage than working memory
 Unlimited capacity
 Duration—thought by some to be permanent
Long-term
memory
Working or
Short-term
Memory
Sensory
Input
Sensory
Memory
Attention
Encoding
Retrieval
Maintenance Rehearsal
Long-Term Memory
 Encoding—process that controls movement from
working to long-term memory store
 Retrieval—process that controls flow of
information from long-term to working memory
store
Long-term
memory
Working or
Short-term
Memory
Sensory
Input
Sensory
Memory
Attention
Encoding
Retrieval
Maintenance Rehearsal
Automatic vs. Effortful Encoding
Automatic processing
 Unconscious encoding of information
 Examples:
 What did you eat for lunch today?
 Was the last time you studied during the day or night?
 You know the meanings of these very words you are reading. Are you actively
trying to process the definition of the words?
Automatic vs. Effortful Encoding
Effortful processing
 Requires attention and conscious effort
 Examples:
Memorizing your notes for your upcoming
Introduction to Psychology exams
Repeating a phone number in your head until
you can write it down
Types of Long-Term Memory
 Explicit memory—memory with awareness; information
can be consciously recollected; also called declarative
memory
 Implicit memory—memory without awareness; memory
that affects behavior but cannot consciously be
recalled; also called nondeclarative memory
Explicit Memory
Declarative or conscious memory
Memory consciously recalled or
declared
Can use explicit memory to
directly respond to a question
Two subtypes of explicit memory
Explicit Memory
 Episodic information—information about events or “episodes”
 Semantic information—information about facts, general
knowledge, school work
Episodic Memory
 Memory tied to your own personal experiences
 Examples:
 What month is your birthday?
 Do you like to eat caramel apples?
 Q: Why are these explicit memories?
 A: Because you can actively declare your answers to these questions
Semantic Memory
 Memory not tied to personal events
 General facts and definitions about
the world
 Examples:
 How many tires on a car?
 What is a cloud?
 What color is a banana?
 Does NOT depend on tying the item to your
past
Implicit Memory
Nondeclarative memory
Influences your thoughts or
behavior, but does not enter
consciousness
Procedural Memory
 Memory that enables you to perform specific
learned skills or habitual responses
 Examples:
 Riding a bike
 Using the shift stick while driving
 Tying your shoe laces
 Q: Why are these procedural memories implicit?
 A: Don’t have to consciously remember the steps
involved in these actions to perform them
 Try to explain to someone how to tie a shoelace
How are memories organized?
Clustering--organizing items
into related groups during
recall from long-term
memory
Semantic Network Model
 Mental links between concepts
 common properties provide basis for
mental link
 Shorter path between two concepts = stronger
association in memory
 Activation of a concept starts decremental spread of
activity to nearby concepts
Semantic Network Model
Red
Fire
House
CherryApple
Rose
Pear
Ambulance
Fire
Engine
Truck
BusCar
Flower
Violet
Hot
Pot
Stove
Pan
Pie
Why do we forget?
Forgettin
g can
occur at
any
memory
stage
Retrieval from long-term memory
Depending on interference, retrieval
cues, moods, and motives, some
things get retrieved, some don’t
Long-term storage
Some items are altered or lost
Short-term memory
A few items are both noticed
and encoded
Sensory memory
The senses momentarily register
amazing detail
Forgetting as retrieval failure
 Retrieval—process of accessing stored
information
 Sometimes info IS encoded into LTM, but we
can’t retrieve it
Retrieval failure
RetrievalX
Encoding
Short-term
memory
Long-term
memory
Measures of Retrieval
 Recall—test of LTM that involves retrieving
memories without cues, also termed free recall
 Cued recall—test of LTM that involves
remembering an item of information in response
to a retrieval cue
 Recognition—test of LTM that involves identifying
correct information from a series of possible
choices
 Serial position effect—tendency to remember
items at the beginning and end of a list better
than items in the middle
Encoding Specificity
– When conditions of retrieval are similar to conditions of
encoding, retrieval is more likely to be successful
– You are more likely to remember things if the conditions
under which you recall them are similar to the
conditions under which you learned them
Encoding Specificity
 Context effects—environmental cues to recall
 State dependent retrieval—physical, internal factors
 Mood Congruence—factors related to mood or emotions
Flashbulb Memories
 Recall of very specific images or details about a vivid,
rare, or significant event
 May seem very vivid and specific, but they are not more
accurate than ordinary memories
Memory Distortion
Memory can be distorted as people
try
to fit new info into existing schemas
Giving misleading information after
an event causes subjects to
unknowingly distort their memories
to incorporate the new misleading
information
Loftus Experiment
 Subjects shown video of
an accident between
two cars
 Some subjects asked:
How fast were the cars
going when they
smashed into each
other?
 Others asked: How fast
were the cars going
when the hit each other?
Accident
Leading question:
“About how fast were the cars going
when they smashed into each other?”
Memory construction
The Forgetting Curve
Hermann Ebbinghaus
first began to study
forgetting using
nonsense syllables
Nonsense syllables
are three-letter
combinations that
look like words but
are meaningless
(ROH, KUF)
Forgetting Theories
Encoding
failure
Interference
theories
Motivated
forgetting
Decay
Forgetting as encoding failure
 Info never encoded into LTM
EncodingX Long-term
memory
Encoding failure
leads to forgetting
Short-term
memory
Which is the real penny?
(a) (b) (c) (d) (e)
(f) (g) (h) (i) (j)
(k) (l) (m) (n) (o)
(a) (b) (c) (d) (e)
(f) (g) (h) (i) (j)
(k) (l) (m) (n) (o)
Answer
Encoding Failures
Even though you’ve seen
thousands of pennies, you’ve
probably never looked at one
closely to encode specific
features
Interference Theories
“Memories interfering with
memories”
Forgetting NOT caused by mere
passage of time
Caused by one memory competing
with or replacing another memory
Two types of interference
Two Types of Interference
Types of Interference
Retroactive
Interference
Proactive
Interference
Retroactive Interference
When a NEW memory interferes
with remembering OLD
information
Example: When new phone
number interferes with ability to
remember old phone number
French 101
Mid-term
exam
Retroactive Interference
Example: Learning a new language
interferes with ability to remember
old language
Study French
papier
livre plume
école
Study Spanish
papel
libro pluma
escuela
retroactive interference
Proactive Interference
 Opposite of retroactive
interference
 When an OLD memory
interferes with
remembering NEW
information
 Example: Memories of
where you parked your
car on campus the past
week interferes with
ability find car today
Motivated Forgetting
Undesired memory is held back form awareness
 Suppression—conscious forgetting
 Repression—unconscious forgetting (Freudian)
Decay Theories
 Memories fade
away or decay
gradually if unused
 Time plays critical
role
 Ability to retrieve
info declines with
time after original
encoding
Average
percentage
of
information
retained
0
10
20
30
40
50
60
70
80
90
100
20
mins
1
hr
8
hrs
24
hrs
2
days
6
days
31
days
Interval between original
learning of nonsense syllables
and memory test
100%
Decay Theories
 Biology-based theory
 When new memory formed, it creates
a memory trace
 a change in brain structure or chemistry
 If unused, normal brain metabolic
processes erode memory trace
 Theory not widely favored today
Biological Basis of Memory
Karl Lashley searched for a localized
memory trace or engram
Found that maze-learning in rats was
distributed throughout the brain
Richard Thompson found that memory for
simple classically conditioned responses was
localized (in the cerebellum)
Amnesia
 Amnesia—severe memory loss
 Retrograde amnesia—inability to remember past
episodic information; common after head injury; need
for consolidation
 Anterograde amnesia—inability to form new memories;
related to hippocampus damage
memory

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memory

  • 2. Memory Processes  Encoding--transforming information into a form that can be entered and retained in the the memory system  Storage--retaining information in memory so that it can be used at a later time  Retrieval--recovering information stored in memory so that we are consciously aware of it
  • 3. Three Stages of Memory  Three memory stores that differ in function, capacity and duration Long-term memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal
  • 4. Sensory Memory  Function —process for basic physical characteristics  Capacity—large  can hold many items at once  Duration—very brief retention of images  .3 sec for visual info  2 sec for auditory info  Divided into two types:  iconic memory–visual information  echoic memory– auditory information  Attention is needed to transfer information to working memory Sensory Input Sensory Memory
  • 5. Sensory Memory  Visual sensory memory—brief memory of an image or icon. Also called iconic memory.  Auditory sensory memory—brief memory of a sound or echo. Also called echoic memory.  Auditory sensory memories may last a bit longer than visual sensory memories
  • 6. Short Term or Working Memory Working or Short-term Memory Sensory Input Sensory Memory Attention
  • 7. Short-Term Memory  Function—conscious processing of information  where information is actively worked on  Capacity—limited (holds 7+/-2 items)  Duration—brief storage (about 30 seconds) Working or Short-term Memory Sensory Input Sensory Memory Attention
  • 8. Maintenance Rehearsal  Mental or verbal repetition of information allows information to remain in working memory longer than the usual 30 seconds Working or Short-term Memory Sensory Input Sensory Memory Attention Maintenance Rehearsal
  • 9. Chunking Grouping small bits of information into larger units of information  expands working memory load Which is easier to remember?  4 8 3 7 9 2 5 1 6  483 792 516
  • 10. Long-Term Memory  Once information passes from sensory to working memory, it can be encoded into long-term memory Long-term memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal
  • 11. Long-Term Memory  Function—organizes and stores information  more passive form of storage than working memory  Unlimited capacity  Duration—thought by some to be permanent Long-term memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal
  • 12. Long-Term Memory  Encoding—process that controls movement from working to long-term memory store  Retrieval—process that controls flow of information from long-term to working memory store Long-term memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal
  • 13. Automatic vs. Effortful Encoding Automatic processing  Unconscious encoding of information  Examples:  What did you eat for lunch today?  Was the last time you studied during the day or night?  You know the meanings of these very words you are reading. Are you actively trying to process the definition of the words?
  • 14. Automatic vs. Effortful Encoding Effortful processing  Requires attention and conscious effort  Examples: Memorizing your notes for your upcoming Introduction to Psychology exams Repeating a phone number in your head until you can write it down
  • 15. Types of Long-Term Memory  Explicit memory—memory with awareness; information can be consciously recollected; also called declarative memory  Implicit memory—memory without awareness; memory that affects behavior but cannot consciously be recalled; also called nondeclarative memory
  • 16. Explicit Memory Declarative or conscious memory Memory consciously recalled or declared Can use explicit memory to directly respond to a question Two subtypes of explicit memory
  • 17. Explicit Memory  Episodic information—information about events or “episodes”  Semantic information—information about facts, general knowledge, school work
  • 18. Episodic Memory  Memory tied to your own personal experiences  Examples:  What month is your birthday?  Do you like to eat caramel apples?  Q: Why are these explicit memories?  A: Because you can actively declare your answers to these questions
  • 19. Semantic Memory  Memory not tied to personal events  General facts and definitions about the world  Examples:  How many tires on a car?  What is a cloud?  What color is a banana?  Does NOT depend on tying the item to your past
  • 20. Implicit Memory Nondeclarative memory Influences your thoughts or behavior, but does not enter consciousness
  • 21. Procedural Memory  Memory that enables you to perform specific learned skills or habitual responses  Examples:  Riding a bike  Using the shift stick while driving  Tying your shoe laces  Q: Why are these procedural memories implicit?  A: Don’t have to consciously remember the steps involved in these actions to perform them  Try to explain to someone how to tie a shoelace
  • 22. How are memories organized? Clustering--organizing items into related groups during recall from long-term memory
  • 23. Semantic Network Model  Mental links between concepts  common properties provide basis for mental link  Shorter path between two concepts = stronger association in memory  Activation of a concept starts decremental spread of activity to nearby concepts
  • 25. Why do we forget? Forgettin g can occur at any memory stage Retrieval from long-term memory Depending on interference, retrieval cues, moods, and motives, some things get retrieved, some don’t Long-term storage Some items are altered or lost Short-term memory A few items are both noticed and encoded Sensory memory The senses momentarily register amazing detail
  • 26. Forgetting as retrieval failure  Retrieval—process of accessing stored information  Sometimes info IS encoded into LTM, but we can’t retrieve it Retrieval failure RetrievalX Encoding Short-term memory Long-term memory
  • 27. Measures of Retrieval  Recall—test of LTM that involves retrieving memories without cues, also termed free recall  Cued recall—test of LTM that involves remembering an item of information in response to a retrieval cue  Recognition—test of LTM that involves identifying correct information from a series of possible choices  Serial position effect—tendency to remember items at the beginning and end of a list better than items in the middle
  • 28. Encoding Specificity – When conditions of retrieval are similar to conditions of encoding, retrieval is more likely to be successful – You are more likely to remember things if the conditions under which you recall them are similar to the conditions under which you learned them
  • 29. Encoding Specificity  Context effects—environmental cues to recall  State dependent retrieval—physical, internal factors  Mood Congruence—factors related to mood or emotions
  • 30. Flashbulb Memories  Recall of very specific images or details about a vivid, rare, or significant event  May seem very vivid and specific, but they are not more accurate than ordinary memories
  • 31. Memory Distortion Memory can be distorted as people try to fit new info into existing schemas Giving misleading information after an event causes subjects to unknowingly distort their memories to incorporate the new misleading information
  • 32. Loftus Experiment  Subjects shown video of an accident between two cars  Some subjects asked: How fast were the cars going when they smashed into each other?  Others asked: How fast were the cars going when the hit each other? Accident Leading question: “About how fast were the cars going when they smashed into each other?” Memory construction
  • 33. The Forgetting Curve Hermann Ebbinghaus first began to study forgetting using nonsense syllables Nonsense syllables are three-letter combinations that look like words but are meaningless (ROH, KUF)
  • 35. Forgetting as encoding failure  Info never encoded into LTM EncodingX Long-term memory Encoding failure leads to forgetting Short-term memory
  • 36. Which is the real penny? (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) (o)
  • 37. (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) (o) Answer
  • 38. Encoding Failures Even though you’ve seen thousands of pennies, you’ve probably never looked at one closely to encode specific features
  • 39. Interference Theories “Memories interfering with memories” Forgetting NOT caused by mere passage of time Caused by one memory competing with or replacing another memory Two types of interference
  • 40. Two Types of Interference Types of Interference Retroactive Interference Proactive Interference
  • 41. Retroactive Interference When a NEW memory interferes with remembering OLD information Example: When new phone number interferes with ability to remember old phone number
  • 42. French 101 Mid-term exam Retroactive Interference Example: Learning a new language interferes with ability to remember old language Study French papier livre plume école Study Spanish papel libro pluma escuela retroactive interference
  • 43. Proactive Interference  Opposite of retroactive interference  When an OLD memory interferes with remembering NEW information  Example: Memories of where you parked your car on campus the past week interferes with ability find car today
  • 44. Motivated Forgetting Undesired memory is held back form awareness  Suppression—conscious forgetting  Repression—unconscious forgetting (Freudian)
  • 45. Decay Theories  Memories fade away or decay gradually if unused  Time plays critical role  Ability to retrieve info declines with time after original encoding Average percentage of information retained 0 10 20 30 40 50 60 70 80 90 100 20 mins 1 hr 8 hrs 24 hrs 2 days 6 days 31 days Interval between original learning of nonsense syllables and memory test 100%
  • 46. Decay Theories  Biology-based theory  When new memory formed, it creates a memory trace  a change in brain structure or chemistry  If unused, normal brain metabolic processes erode memory trace  Theory not widely favored today
  • 47. Biological Basis of Memory Karl Lashley searched for a localized memory trace or engram Found that maze-learning in rats was distributed throughout the brain Richard Thompson found that memory for simple classically conditioned responses was localized (in the cerebellum)
  • 48. Amnesia  Amnesia—severe memory loss  Retrograde amnesia—inability to remember past episodic information; common after head injury; need for consolidation  Anterograde amnesia—inability to form new memories; related to hippocampus damage