my analysis of Lower Than Atlantis' self titled album for my A2 media coursework

2. Lower Than Atlantis(2014)
The wavy lines that are
part of the logo may
suggest the mythical
underwater world
Atlantis, however the
band's name is not any
reference to that so is
more than likely a
coincidence.
unlike the previous
albums released by the
band, this one includes
a photo of them on the
front, going against the
band's own
conventions. This may
be to suggest that the
band have created a
new sound for
themselves, and this is
a new beginning, so
including themselves on
the front shows that.
The pastel background also contradicts the previous
albums as those were mainly darker colours, however
also included white. This yet again highlights that the
band have a new sound, and this is the first album that
showcases that.
The band is wearing
all black, which
contrasts the pastel
background and the
white logo. It may
also be a nod to their
previous, darker
albums, and may
show that even
though their sound
has changed, it
doesn't mean that
they have changed
themselves.

3. Lower Than Atlantis(2014)
Instead of going for the
conventional dual case or
digipak for the deluxe
version of the album, the
band decided to release
a book, which includes
lyrics of the songs from
the albums and also a
variety of photos. These
photos are shots from
music videos, photo
shoots and also shots of
the band from what we
can assume is the
recording process.
The part of the book I decided to take a photo of was the last
two pages, as they were the easiest to take, but also the image
of the band is actually an envelope type pocket for the disc to
be stored in. the text on the page is about the band themselves,
information about who produced and mixed the album, and also
information about management and publishing. This is seen on
the vast majority of albums, however in other albums it is in a
variety of places.
The inside of the book continues the house
style of the front and back of the album, with
the pastel colours and the band wearing
mostly black. I would also say that the fonts
used are very similar to the "LOWER THAN"
on the front of the album, however it is more
squashed up, yet again adding to the
continuity throughout.

4. Lower Than Atlantis(2014)
much like every album
released nowadays, the
band opted to add the track
listing on the back of the
cover. I would say that this
track list is hard to read, as
there are many spaces
between each letter and
each word. This is so that all
of the text is in line, however
it does take a while to read
and understand.
The house style is yet
again repeated, with
the pastel background,
but also the colours of
the text are pink and
white, the white linking
back to the logo of the
band. The pink
highlights the
exclusive bonus
tracks, indicating that
they are only on this
version of the album.
Like the vast majority of albums, there is also
the legal information printed on the back of
this album, such as the information about
copyright and what record label the band
belong to.
The barcode is also placed on
the back, yet again for legal
reasons so that it can be
purchased in a store.

5. Lower Than Atlantis(2014)
The disc in the digipak
also includes the logo,
however the colours
have been swapped,
so that the background
is white, and the logo is
pink.
The disc also includes the
band's record labels' logos, and
the copyright information.

6. Continuation within singles
All of the singles from this album have continued the house style of
the album, by using pastel colours for the background and using the
same font that was used for the album. This highlights the fact that
the singles are from that album, and also means that those who liked
a certain single will associate that single with the band and the
album.
This font has become the logo for the band, being included in many
things including tour posters and even the drum skin for the band’s
live performances. This highlights the start of a new era for the band
as the band had a different logo on all of the albums before this one.
It also highlights the fact that the band have a new sound, as the
logo is new and will not be associated with the previous one.

7. Variant copies
There were only three copies of the album released.
The first is the standard edition Dual case CD, with 12
songs.
The second was the deluxe copy, which includes 3
extra songs, and comes in a 24 page hardback book,
which includes photos of the band. This is the copy
that I have analysed.
The last copy available is the vinyl copy, which
includes a copy of the CD. Much like the disc of the CD,
the vinyl is white, highlighting that there is a clear
colour scheme for this album, and that it is white and
pink.