-- Terance A. Coffee Event Connoisseur Planning is where it all begins! terancecoffee@gmail.com 917-815-9060

1. Event Planning Basics
Good Will Stores

2. Objective
— What is an objective?
— Increase revenue
◦ By increasing awareness and visiblity

3. Vision
— What is visualization?
— Important factor to ensure a successful
event, allowing you to address potential
problems and address them in the
planning stages so that you are NOT
surprised on the day of the event

4. Key questions for visualization
— What is the purpose of your event?
— What time/day of the week?
— What atmosphere are you looking to create?
— Who will be attending?
— Are you planning far enough in advance that
you will have a great turnout?
— Have you included one major “wow” factor?
— What’s the perception of your brand?

5. Event Strategy
Five Event Design Principles
Elements
Essentials
Environment
Energy
Emotion

6. Event Experience
Design Objectives
— Educational
— Enlightening
— Engaging (connecting the company/group
as a whole)
— Energizing
— Entertaining but with a very exclusive
educational twist

7. Your Turn!
— What would that look like ?

8. Golden Ticket Ideas
— Have customer bring old Jones NY Purchases
to give back to charity i.e. Dress for Success.
Customer to receive $ 20 off of purchase that
day
— Jones VIP +1-invite a friend to shop and if
that friend spends over $100 then you get
25% off of your purchase
— Reward the customer an outfit that spends
the most for the month. Jones will style &
feature her as girl of the month on the Jones
NY website