1. Facebook, Twitter, and
Instagram; we are all
connected. As technology
evolves we change how
we discover, organize,
market, and participate in
our events. It’s inevitable
that it will continue to
make a huge difference
in the way industry
operates over the next
few years.
Don’t miss an opportunity
to give people what they
want. It’s a fast – paced
world. It takes a strategy
As if, providing the
services needed for what
you truly have a
compassion for, isn’t
enough.
 Budgets are kept
in check
 Details are
covered
 Negotiations
have been met
 Audience is
Making Solutions
BREA KI N G I T DOWN:
Event & Marketing Management
Making Solutions 1
Help has Arrived! 1
Skilled & Quality Assets 2
Available
Financial Benefits 3
Fees for Service 3
Options Available
Inside Look 4
Affiliations 4
Identify your needs.
Is it a bigger return for
your investment? An
increase revenue?
Launch a campaign? To
raise more awareness?
Help others in need?
Want to just give back?
Want help?
When it comes to
organizing an event or
marketing in business, it
may seem overwhelming.
Who doesn’t want their
product or event to stand
out? Or maybe you just
need help just getting the
concept off the ground.
What are your first steps?
Developing marketing
strategies and planning
takes time and someone
with experience.
Social Media has become
the mainstream to
connect with targeted
audiences. Between
that accounts for human
nature. You must have a
driven compassion to
acquire a greater return
for your investment. Most
people can’t do what we
do and don’t have the
unique skill set required
to accomplish what we do
every day. Skills you
need to know and the
qualities you must have
will only prove to be a
positive impact to your
business and our
community. Together, we
make solutions.
Brooke Clarke Weber
May 24, 2016
Help has Arrived!
targeted
 Stress is
reduced
 Time is saved
 And advice is
there when you
need it
The aweing sensation,
knowing you’ve done
everything in your power
to make it a success.
Rather it’s
raising awareness for a
worthy cause, providing
the community with
needed funds, social
gatherings, or launching
business ideas and
products. You know you
are guaranteed the
satisfaction and
experience capable to
succeed. It takes a
village to make it a
success.
“What goes around,
comes around.”

2. Page 2 Event & Marketing Management
Skilled & Quality Assets Available
No matter the size of your
need, there are several
aspects of assistance and
qualities available.
Management & Planning
 Manage and organize
any or all aspects
 Patience to remain
level headed under
fire
 Ensure staff and/or
volunteers are
properly trained and
can effectively
perform their job
functions
 Provide additional
resources and
needed staff
 Adaptable; agile
minded to change
course quickly
 Flexibility of schedule
and balanced lifestyle
 Order food and
beverage
 Vision of entirety
overall and the impact
of those benefiting
from the experience;
the theme, time
frame, targeted
audience, venue, city,
design/decor,
speakers,
entertainment,
cuisine, sponsors,
marketing, and
delivery
 Compliance with
policies and
procedures
 Budget tracking
 Proper tax forms and
legality guidelines are
met
 Develop creative
ideas and ways to
improve and find
solutions
 POS systems and
development
 Outsourcing and
building partnerships
with vendors and
sponsors
 Attention to detail
and tracking
 Experienced and
certified in LCB and
Safety regulations
 Onsite
management and
coordinating
 Continuing growth
of the community
and businesses
 Consulting
Communication &
Marketing
 Proactively create
and network for
new events and
ideas for continued
growth
 Brand marketing
and developing
visions for themes
and campaigns
 Passion and thrive
for the profession
and challenges
 Increase revenue
 Create promotional
flyers, forms,
business cards,
trifolds, menus, plus
any other graphic
designs and
marketing materials
 Marketing through
social and various
other medias;
Facebook, Twitter,
LinkedIn,
Instagram, local
newspapers,
community
calendars, radio,
webpage, and
television
 Humility, honesty,
sincerity, and the
ability to create a
rewarding outcome
 Staying one step
ahead; being
prepared and
accountable for
possible
contingencies
 Ability to listen and
understand what
the clients and
audiences want
 Post happenings,
videos and pictures
taken to blog or
promote in real time
 Maintain Public
Relations and
create positive
stories cultivating
good relationships
 Encouragement to
move forward can
come from the
assistance of a
ghostwriter working
behind the scenes
 Knowledge of latest
trends and decors
 Research and
conduct as liaison
for information and
guidance
“It takes a unique skill
set. It’s not something
you can just acquire; it’s
something you’re born
with.”
“It is imperative that
you are honest with
yourself about your
personality traits, habits,
interests, and abilities.
These are things you just
can't fake your way
through. Either you have
them, or you don't. And
if you don't, you don’t
succeed.

3. Event & Marketing Management Page 3
“It’s all about
networking and making
the connection to the
right person at the right
company. Stay focused
on the value that you
can offer the company
and what goals the
company can achieve by
creating partnership.
Focus on the money you
need to raise and how
you will achieve that
goal.”
Financial Benefits
Job growth is looking very
good for Event and
Marketing Management.
Between 2010 and 2020,
the BLS expects these
jobs to grow 44%, much
faster than the average of
all jobs. As the
international market
continues to develop,
international meetings will
be more and more
important.
You need someone
experienced at planning
events in the most cost
effective manner, saving
you both time and money.
Knowledge of the planning
and prior experience
enables them to
incorporate special details
and strive for the best
possible event for you.
Their relationships with
industry leaders and
Entertainers are
invaluable at providing all
you will need for a
success. The amount of
time spent researching is
great and so much of your
valuable time is saved.
The relationship between
the event management
company and their
suppliers entitles them to
a discounted price which
is to your financial gain.
The knowledge and
experience brought is
invaluable when it comes
to planning and
communications. Past
experience is prepared to
tackle any type of
emergency situation with
ease. Surprises are not an
issue It’s always subject to
change. Easily accessible
avenues that might not be
readily available for these
Insider relationships
common knowledge. All
and tips means saving
money on everything
required.
It is important you choose
someone you can trust
and has a proven track
record of success.
Proven Track Record
 Increase in
revenue
 Increase in
productivity
 Increase in
attendance
 Increase in
services and
product available
 Increase in
benefits and
services available
to the community
Fees for Service – Options Available
Flat Rate Fee /
Consultation Fees –
inclusive of all fees.
Percentage of Budget,
plus Expenses –
Percentage of the overall
budget plus all expenses.
Commission with
Retainer / Base Salary
– Percentage of the
overall revenue. Plus,
either a Retainer –
Partial percentage of
over estimated revenue
or a Base Salary –
contingent to the specific
job duty and skills
required.
“It's never too late to
start over. If you
weren't happy with
yesterday, try something
different today. Don't
stay stuck. Do better.”
Possibilities Are Endless…

4. Affiliations  Klapec Trucking
 Moonlight Packaging
 PIOGA
 DJ Todd
Entertainment
 Venango Internal
Medicine
 Webb Winery
Community:
 Bikes andBrews
 Bill BeithMemorial
 Chamber Mixers
 City ofFranklin,
various depts.
 Community
Bridge Builders
 Venango County
Offices
 Community
Services of
Venango
 GL Williams
Memorial
 Jody Billingsly
Scholarship
Memorial
 Knights of
Columbus
 Lion’s Club
 Roy Sanner
Scholarship
 SNYP
 Stick with It
 United Way
 VARHA
 Venango County
 Willy Guth
Memorial
 ZONTA
Purveyors:
 Curtze Foods
 Frit O Lays
 Pepsi
 Sysco Foods
 Various Beer
Distributors
 Wine & Spirits
Page 4Event & Marketing Management
Inside Look
Blessed with family and friends that create a healthy and active work / life balance.
Raised with the awareness and values needed to contribute to the needs of others.
Rewarded by the continued growth and involvement of our community. Driven by
compassion and the want to give back.
 Contributed to public fundraising and awareness
 Created new Events to promote more communityinvolvement
o Arts Gala (Christmas ToyFundraiser), Breakfast withSanta, Cocktails & Canvas taught
byArtist Gail Tefft, Delete BloodCancer. Org (Non-Profit fundraiser and Advocating
awareness), Dinner & Jazz featuringJessica Lee, Easter Hunt & Brunch, Fine Dining
Events, HalloweenParty, Mother’s DayandFather’s DayBrunches, New Year’s Eve
Partyfeaturing Lawyers, Guns, andMoney, Rehearsal Dinners, Full Weddings,
Receptions, AnniversaryRetirement, Showers, Ukrainian Egg Craft Class, Various
ChristmasParties, Wine PairingEvents
 Many other new ideas and events waiting to start
Hard work achieves goals:
 15 Years - Food & Beverage Experience
 9 Years - Customer Service & HospitalityExperience
 7 Years - ManagementExperience
 5 Years - Marketing Experience
 4 Years - Sales Experience
Leadership, Be the Difference:
 2016 FLEX Young Professional ofthe Year Nominee
 FLEX Member
 Founding Member,Youngstown Parrot Head Club – Marketing Director
 Franklin Chamber ofCommerce Committee Member
 Owner / Manager RAMP Certification,LCB approved Manager
 Venango Area Chamber ofCommerce Committee Member
Expansion and growth is contributed to the confidence of a strong supportnetwork.Possibilities
of continued education,sale systems,additional licenses and certifications, promotional
materials,online resources,and a forever home are endless.
Businesses:
 Allegheny Toyota
 ASHE
 Barrow Civic Theatre
 Clarion University
 Electralloy
 Franklin High School,
Fundraising and Hallof
Fame
 Glenn O Hawbaker
 Horizon Construction
 IAConstruction
 IPEG
 Joy Global
Brooke Clarke Weber
137 ½ E. Adams St.
Cochranton, PA 16314
Phone:
724 974 3016
E-mail:
brooke.clarke@gmail.com
“Things can alw ays change.”
References and
Portfolio are
available upon
request.