In this webinar we will cover the detailed implementation of Career Coach, from the benefits of purchase to the internal and external launch. In particular, we will go through the launch timeline and the roles and responsibilities of everyone involved in the project. Sarah Wilson and Owen Sutkowski from Central Piedmont Community College will be presenting.

1. Central Piedmont Community
College

2. Benefits of Career
Coach• Allows users to see labor market information
and job postings tied directly to CPCC programs
of study
• Promotes in demand employment pathways to
students and prospective students
• Provides user friendly Resume Builder feature;
easy for those creating a resume for the first
time

3. Implementation
Considerations
• How did we want it to function within the college
culture?
• Streamline the career exploration process with a
stand-alone user friendly tool that provides accurate
and timely data from a variety of resources
• Campus stakeholder buy-in/advocacy
• Campus-wide usage of tool by various departments
to foster the career exploration conversation

4. Launch Plan
Goals, Benefits and Scope

5. Launch Plan
Deliverables, Roles &
Responsibilities

6. Logistical
Considerations• Consider the variety of credentials that will linked in
Career Coach (certificates, diplomas, degrees, CCE,
high school bridge, etc)
• Choose one source for consistency (i.e. college
catalog, programs of study page, departmental
websites, state regulations)
• Decide on occupation education levels – no CEO
with 2 year business degree
• Collaborate with faculty and other stakeholders to
ensure accurate information and leverage expertise

7. Marketing
Considerations
• What marketing efforts are reasonable and
sustainable with a tight budget?
• What hardcopy marketing materials will have
the broadest impact?
• How can we integrate Career Coach into our
website in a meaningful way?
• How can we make this tool an integral part of
each student’s experience: entry, progression,
and completion?

8. Key Considerations
• How will you get buy in from faculty and other key
stakeholders?
• Who will be involved in mapping and how will you
keep it consistent?
• What is the plan to market Career Coach internally
and externally?
• How will you continually promote? (i.e. advertise
upgrades)
• How will you gauge the effectiveness of Career
Coach in reaching your goals?

9. CPCC’s Career Coach
Site Today
• Over 70,000 visits in the past year with an of
average 1,400 per week
• Refining mapping and organization
• Integration:
– CPCC’s website
– Outreach & Recruitment efforts
– Orientation
– Course assignments/syllabi
– Campus-wide usage

10. Questions?
• Sarah Wilson
– Project Coordinator
– Sarah.Wilson@cpcc.edu
• Owen Sutkowski
– Director, Transfer and Career Services
– Owen.Sutkowski@cpcc.edu