This document summarizes a webinar on business model innovation. It discusses how digital technologies are catalysts for business model innovation by enabling new operating models like marketplaces, platforms, and sharing economies. It presents frameworks for analyzing business models in terms of customer needs addressed, activities, value creation, and revenue models. The webinar explains how digital innovations around smart devices, big data, AI/ML, and long-tail effects unleash opportunities to deconstruct value chains, democratize operations, and transform businesses through innovative models.

1. BUSINESS OVER BREAKFAST
WEBINAR SERIES

3. BUSINESS MODEL
INNOVATION
Anandhi Bharadwaj
Vice Dean & G oizueta Endowed Chair in E - Commer ce

4. Roadmap for the talk
The Innovation Space
Product, Process, Business Model
Business Models – Narratives & Value Drivers
“Digital” as a Key Catalyst
 The Transformative Potential of BMI
Challenges & Leadership Agenda

5. The Innovation Growth Curve
Product
Innovation
Process
Innovation
Business Model
Innovation

6. The Business Model Narrative
Value?
Who?
What?
How?
Who is the customer?
What is the value to customers?
How do we organize our activities?

7. A Business Model framework
Business Model
Innovations
What
customer
needs will be
addressed?
What novel
activities
satisfy those
needs?
How can the
activities be
linked in novel
ways?
Who should
perform the
activities?
How will value
be created for
each
stakeholder?
What revenue
models can
complement
the new BM?
Raphael Amit & Christoph Zott, SMR Spring 2012

8. Seizing the White Space: Some Archetypes
Operating Models
• Marketplace
• Brokerage
• Platform
• Ecosystem
• Sharing Economy
• Affinity Clubs
Revenue Model
• Sales
• Licensing
• Revenue Sharing
• Advertising
• Subscription
• Freemium
• Commissions

9. A Key Catalyst: Digital Innovation
EXPONENTIAL
COMBINATORIAL
LINEAR
CONTINUOUS

10. Smart
Connected
Devices
(IOT)
Big Data:
capture, storage,
analysis of data
AI & ML:
Insights from
Data
The Game Changers

11. EXPONENTIAL
COMBINATORIAL
LINEAR & CONTINUOUS
Unleashes New Innovation Opportunities

12. Chris Anderson, The Long Tail, Wired Magazine, 2004
Business Model Innovation = Power of the Long Tail

13. Business Model Innovation = Deconstructed Value Chains

14. Business Model Innovation = Democratized Operations

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