3. Business models are, at heart, stories — stories
that explain how enterprises work. A good
business model answers Peter Drucker’s age-old
questions, ‘Who is the customer? And what does
the customer value?’ It also answers the
fundamental questions every manager must ask:
How do we make money in this business? What
is the underlying economic logic that explains
how we can deliver value to customers at an
appropriate cost?”
Joan Magretta, Why Business Models Matter, HBR, May 2002
18. Business Model Canvas – Airbnb
Key Partners
• Bloggers
• Travel communities
• Legal institutions
• Investors
• Insurance companies
• Payment processors
Key Activities
• Creating technological
infrastructure & design
• Community
management
• Customer service
• Marketing
• Product development
• Management of
international payment
system
Value Propositions
• Trustworthy & reliable
platform
• Free membership
• 24/7 support team
• Easy to use
• Rental of unique
spaces
• Incredible range
• Personal
relationships, local
knowhow
• Cheaper than most
hotels
• Monetise space
• You set availability
• Property insurance
coverage
• Easy process
Customer
Relationships
• Support team 24/7
• Online & mobile
applications
Customer Segments
• Individual travelers
• People who want to
rent out their place
Key Resources
• Platform
• Brand
• Community of home
providers & travelers
• Data base with
accommodations
Channels
• Website
• Mobile app
• Social media
• Blog
• PR
• Word of mouth
Cost Structure
• Platform development & design
• Human resources
• Marketing
• Maintenance of the payment system
Revenue Streams
• Commission renters (6-12% of booking fee)
• Commission home/ apartments owners (3% of each
booked place)
http://www.businessmodelgeneration.com