7. Uses and Gratifications Theory
is a way to deal with understanding why and how individuals effectively
search out particular media to fulfill particular needs. UGT is a crowd of
people focused way to deal with understanding mass correspondence. It
expect that group of onlookers individuals are not detached shoppers of
media.
8. Roger’s Diffusion of Innovations
is a hypothesis that looks to clarify how, why, and at what rate new thoughts
and innovation spread. Rogers contends that dispersion is the procedure by
which a development is imparted after some time among the members in a
social framework.
9. Moore’s Innovation Adoption Rate
The innovation appropriation lifecycle is a sociological model that portrays
the reception or acknowledgment of another item or development, as
indicated by the statistic and mental qualities of characterized adopter
gatherings. early adopters – more youthful, more taught, had a tendency to
be group pioneers, less prosperous.
