SlideShare a Scribd company logo
1 of 20
Download to read offline
History of Music Videos
Emma Sugarman
1894
Edward B. Marks and Joe Stern hired an electrician called George
Thomas alongside a selection of performers in order to promote their
song, “The Little Lost Child.”
Using a ‘magic lantern,’ Thomas created a slideshow of still images
that were projected on a screen whilst live performers played their
music.
“Illustrated song.”
1902 - 1917 - The
Phonoscene
Phonoscene - chronophone sound recording synchronized to a
chronograph film. The two combined created a sound film.
Firstly, producers would record the sound. A filmed actor would then
lip sync and the two components were then played together
synchronously.
Creator - Léon Gaumont 1902 France. Presented - Buckingham
Palace 1907. Last Presentation - 1917.
http://www.youtube.com/watch?v=e-VVNO_l5bY
1926 - 1959 - Talkies,
soundies and shorts
In 1926, ‘talkies’ were invented, much similar to the phonoscene.
‘Soundies’ were then created, which were around 3 minute long
musical films.
Such clips were played on ‘visual jukeboxes’ often located in
restaurants and bars that featured musicians playing as a band,
dance sequences.
Produced - New York, Chicago + Hollywood 1940’s - 1950’s.
1958 - Soundies were produced in colour film.
http://www.youtube.com/watch?v=Fq9oHhkkVV0
1960 - 1973 - Pop Bands
The Animals - House of the Rising Sun - 1964 - created a high quality
colour film music video which the band lip synced to on a manmade
set. http://www.youtube.com/watch?v=AgANuwSNsok
The Beatles - first feature film in 1964. In 1965 the band made their
own promotion clips which they starred in themselves (10 black and
white promo vids.)
The Beatles - Strawberry Fields Forever + Penny Lane - 1967 - colour
film clips.
1974 - 1991 - MTV
Top of the Pops began playing music videos on TV in the later 1970s.
USA created MTV in 1998 - Video Killed the Radio Star was the first
music video ever played - from then on music videos became popular
across the nations. http://www.youtube.com/watch?v=W8r-tXRLazs
1983 - Michael Jackson’s Thriller was released.
1985 - MTV released VH1 (Video Hits One) which featured more
dated music in order to appeal to a wider target audience.
1988 - Hip Hop hit the music scene when Yo! MTV Raps was created.
MTV began broadcasting 24/7 music television to the public.
1992 - 2004 - Worldwide
Broadcasting
During this time MTV sought to widen its
market to a global audience thus creating MTV
Latin America in 1993 and MTV India in 1996.
In 1995, Michael and Janet Jackson splashed
a whopping $7m on ‘Scream,’ which still holds
the record for the world’s most expensive
music video!
http://www.youtube.com/watch?v=0P4A1K4lXDo
Present Day
Many music videos nowadays are short films in a storyboard fashion
with clips of the artist(s) as well. For example, Craig David’s Seven
Days tells a complete story of how he relives certain days in order to
rectify mistakes he makes when meeting a girl. It is an entire story.
http://www.youtube.com/watch?v=ABuWphlnZ1A
With such a wide variety of musical genres nowadays, it can be
expected that certain genres follow specific conventions in terms of
music videos. For example, R&B and Pop music will usually feature
sex and clubs whereas alternative genres are more commonly bands
playing all together.
References
http://en.wikipedia.org/wiki/Music_video
http://www.slideshare.net/naamah/music-vids-history
History of Ambient music
videos.
• History of Ambient/Downtempo/Worldbeat music videos.
• There is not great load of information about the history of such genre’s music videos because a lot of the songs do
not actually have music videos to accompany them.
• This could be because the genre is somewhat sheltered and obscure so the demand for videos is low as such
songs are not going to be broadcasted on the television.
• However, in 2005, Boards of Canada released on iTunes their album The Campfire Headphase. The sixth track on the
album is called Dayvan Cowboy that has a music video created in April 2006.
• Video Summary: The video consists of footage from Joe Kittinger's famous parachute jump from 19.5 miles
(31.4 km) altitude, and later slow-motion footage of big-wave surfer Laird Hamilton. The final scene of the music
video showing a sunset or sunrise is from the film Crystal Voyager. The video was directed by Melissa Olson and
has received nearly two million views on YouTube. (Wikipedia)
• Boards of Canada also have a video to accompany the song, Everything You Do is a Balloon. The clip takes extracts
from 1963 One Got Fat, a bicycle safety movie.
• http://www.youtube.com/watch?v=dQEmaj9C6ko Boards of Canada, Everything You Do is a Balloon
History of Genres
• Ambient music aims to create a mood or atmosphere for listeners through synthesizers and ‘timbral qualities’.
• Ambient music is commonly considered to originate from the 1970s, making it a fairly new genre of music compared to other musical
styles.
• Basil Kirchin and Brian Eno are regarded to be ambient music’s main founders due to the fact that they fused elements of environmental
music with electronica.
• However, in the early 20th
century, two new art movements arose as a result of the periods before and after the First World War causing
an increase in musical experimentation. Such experiments are said to have rejected conventional music forms. The art movements were
called Futurism and Dadaism.
• Erik Satie, an early 20th
century French composer, created his own Dadaist-inspired music that he called ‘furniture music’ in which he
designed to create a mood for activities such as eating dinner. His aim was to create a background sound.
• Satie is considered the link between the early art movements and the work of Brian Eno.
• In the 70s, Eno labelled the genre, ‘ambient’. He derived the term from Latin, “ambire” which means to “surround” as such a musical
genre is created to alter an individual’s state of mind. However, ambient music is supposed to be “as ignorable as it is interesting.”
• http://www.youtube.com/watch?v=B9kPIp4MtX0 < Brian Eno, Music for Airports
Downtempo Music
• Downtempo is an electronica style of music, similar to ambient but with an allowance for more
complicated beats. It is often not as intense as house and trance music but holds similar qualities.
• In the 1990s, downtempo music first originated in the relaxation rooms in clubs in Ibiza. In 1994, trip hop
emerged in Bristol, a fusion of hip hop, ambient music and drum and bass all at a lower tempo.  
• The end of the 1990s, the genre name ‘downtempo’ was created as a more melodic sound evolved that
incorporated acoustic sounds with electronic sounds.
• Artist examples: Boards of Canada, Aphex Twin
• http://www.youtube.com/watch?v=RhHkUg-QCwk < Aphex Twin, Flim
• http://www.youtube.com/watch?v=rg-iKP0zI9Q Boards of Canada, Aquarius
Worldbeat Music
• Worldbeat music first evolved in the mid 80s when mainstream artists began fusing world
music influences into their songs. Originally, such world music that they used would be from
Africa, Ireland, Asia, the Middle East and Latin America but nowadays influences are taken
from all across the globe.
• Worldbeat’s most successful and used influences: Celtic, Afrobeat, Mbaganga, gawwali,
highlife, rai, raga, samba, flamenco and tango.
• http://www.youtube.com/watch?v=mBAs2wTjEw8 < Enigma, Principles of Lust (Sadeness/Find
Love/Sadeness)(Reprise) Medley
• http://www.youtube.com/watch?v=tkg8Lk3nDXk Kaminanda, Conscious Droplets
• http://www.youtube.com/watch?v=nRY5mxRRBCw Desert Dwellers, Crossing Beyond (Duke
Mushroom Remix)
History of Digipaks
• A digipak is a ‘patented style of compact disc
or DVD packaging.’ In music, it contains the
CD itself,artist information, a track list, album
art and sometimes a little book of the lyrics in
the songs.
• It is a registered trademark of AGI-Shorewood,
an Atlas Holding LLC company.
History
• IMPAC Group Inc used to own the Digipak trademark
however the company is now owned by MeadWestvaco
(since 2000) and ‘folded into its AGI Media divison.’
• The digipak name and designs were then licensed to
manufacturers around the world.
• MWV sold AGI Media to Atlas Holding in 2010.
• Then, in 2012, Atlas bought Shorewood Packaging from
International Paper and proceeded to merge the two
companies to create AGI-Sherwood. (convergence!)
History of Posters
• The first contemporary poster (or poster as we know it)
dates back to 1870. This is the same time as the printing
industry mastered colour lithography, thus enabling ‘mass
production’.
• John Barnicoat who is a poster expert says, “In little more
than a hundred years, it has come to be recognized as a
vital art form, attracting artists at every level, from painters
like Toulouse-Lautrec and Mucha to theatrical and
commercial designers.”
History of Posters
• Posters have ranged in styles: Art Nouveau, Symbolism,
Cubism and Art Deco. There are also more formal posters:
Bauhaus and also hippie posters of the 1960s.
• Many famous posters date back to the war when war-time
propaganda was happening and the government wanted to
advertise the importance of everyone’s individual roles in
the war effect.
• Posters can be very influential and this is evident from the
legacy they have left behind i.e. Dig for Victory, We Need
YOU! Etc.
History of Posters
• Posters that just included text date back to
when Shakespeare was around – even
advertising his plays!
• The revolution of posters, however, happened
in 1796 as the technique of lithography was
invented by the German Alois Senefelder.
• Chromolithography was then invented. This
allowed for posters to be illustrated with bright,
vivid colours and also led to the production of
the in great masses.
History of Posters -
Music
• In terms of music advertisements, it was mainly rock
music and concerts that flourished in the world of
posters.
• The posters were/are used to advertise the events
and often even go on to become collectable items!
• Teenagers across the globe use music artist posters
to promote the fact that ‘this is their favorite band.’
They are often found in bedrooms, university dorm
rooms and apartments.
Present
• Posters are used in all different sorts of ways.
• Propaganda and political posters, movie
posters, travel posters, event posters i.e.
boxing, concert, band/music posters, pin-up
posters (from the 1920s), affirmation posters,
fan posters, educational posters and more.

More Related Content

What's hot

A2 prelim l3 history of music video 1 from pre-edison to ready steady go wi...
A2 prelim l3 history of music video 1   from pre-edison to ready steady go wi...A2 prelim l3 history of music video 1   from pre-edison to ready steady go wi...
A2 prelim l3 history of music video 1 from pre-edison to ready steady go wi...chrisianwelch
 
History of the music video
History of the music videoHistory of the music video
History of the music videostanshirokiy
 
History of the music industry
History of the music industryHistory of the music industry
History of the music industrymaddiequirke
 
History of music videos
History of music videosHistory of music videos
History of music videosA2 Media
 
History of music videos
History of music videosHistory of music videos
History of music videosCallumReidBoi
 
History of medium
History of mediumHistory of medium
History of mediumalexjswest
 
The history of music videos
The history of music videosThe history of music videos
The history of music videosvanessa_wanner
 
Lesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice PieceLesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice Piecechrisianwelch
 
Brief History of Music video's
Brief History of Music video'sBrief History of Music video's
Brief History of Music video'sAbel Leaman
 
13-1 Michael Jackson
13-1 Michael Jackson13-1 Michael Jackson
13-1 Michael Jacksonsimone1192
 
History of Film Music
History of Film MusicHistory of Film Music
History of Film Musicsmontero10
 
PP from blues to pop music
PP from blues to pop musicPP from blues to pop music
PP from blues to pop musicmacristinagd
 
History Of Mus
History Of MusHistory Of Mus
History Of MusAmieStone
 
Pop music magazine research
Pop music magazine researchPop music magazine research
Pop music magazine researchAamna96
 

What's hot (19)

A2 prelim l3 history of music video 1 from pre-edison to ready steady go wi...
A2 prelim l3 history of music video 1   from pre-edison to ready steady go wi...A2 prelim l3 history of music video 1   from pre-edison to ready steady go wi...
A2 prelim l3 history of music video 1 from pre-edison to ready steady go wi...
 
History of the music video
History of the music videoHistory of the music video
History of the music video
 
History of the music industry
History of the music industryHistory of the music industry
History of the music industry
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
History of medium
History of mediumHistory of medium
History of medium
 
Music video
Music videoMusic video
Music video
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
Lesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice PieceLesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice Piece
 
Research: The History of Music Videos
Research: The History of Music Videos Research: The History of Music Videos
Research: The History of Music Videos
 
Brief History of Music video's
Brief History of Music video'sBrief History of Music video's
Brief History of Music video's
 
13-1 Michael Jackson
13-1 Michael Jackson13-1 Michael Jackson
13-1 Michael Jackson
 
History of pop music
History of pop musicHistory of pop music
History of pop music
 
History of Film Music
History of Film MusicHistory of Film Music
History of Film Music
 
PP from blues to pop music
PP from blues to pop musicPP from blues to pop music
PP from blues to pop music
 
History Of Mus
History Of MusHistory Of Mus
History Of Mus
 
Popular Music in New York City
Popular Music in New York CityPopular Music in New York City
Popular Music in New York City
 
The register of pop music
The register of pop musicThe register of pop music
The register of pop music
 
Pop music magazine research
Pop music magazine researchPop music magazine research
Pop music magazine research
 

Similar to Media Timeline

WEEK 1 - HISTORY OF MUSIC VIDEOS.pptx
WEEK 1 - HISTORY OF MUSIC VIDEOS.pptxWEEK 1 - HISTORY OF MUSIC VIDEOS.pptx
WEEK 1 - HISTORY OF MUSIC VIDEOS.pptxMShah32
 
A media term 1 blog revision notes
A media term 1 blog revision notesA media term 1 blog revision notes
A media term 1 blog revision noteshasnmedia
 
History of music videos
History of music videosHistory of music videos
History of music videosameliasponer
 
History of music videos
History of music videosHistory of music videos
History of music videososnapitsalina
 
A2 g324 l4 blog
A2 g324 l4 blogA2 g324 l4 blog
A2 g324 l4 bloghasnmedia
 
History of music videos
History of music videos History of music videos
History of music videos Kate Jenkins
 
Media timeline-unitg324-louise
Media timeline-unitg324-louiseMedia timeline-unitg324-louise
Media timeline-unitg324-louisel-heathorn
 
History of music videos
History of music videosHistory of music videos
History of music videoslucybrenner19
 
History of music videos
History of music videosHistory of music videos
History of music videoslucybrenner19
 
History of music videos
History of music videosHistory of music videos
History of music videoslucybrenner19
 
The history of music videos
The history of music videosThe history of music videos
The history of music videosEmily Cowling
 
A2 history of music videos qasim
A2 history of music videos qasimA2 history of music videos qasim
A2 history of music videos qasimqasimmahmood112
 
History and evolutions of music videos
History and evolutions of music videosHistory and evolutions of music videos
History and evolutions of music videosFatima Nawaz
 

Similar to Media Timeline (20)

WEEK 1 - HISTORY OF MUSIC VIDEOS.pptx
WEEK 1 - HISTORY OF MUSIC VIDEOS.pptxWEEK 1 - HISTORY OF MUSIC VIDEOS.pptx
WEEK 1 - HISTORY OF MUSIC VIDEOS.pptx
 
Music Video Timeline
Music Video TimelineMusic Video Timeline
Music Video Timeline
 
Music video history
Music video history Music video history
Music video history
 
History of music video
History of music videoHistory of music video
History of music video
 
A media term 1 blog revision notes
A media term 1 blog revision notesA media term 1 blog revision notes
A media term 1 blog revision notes
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
A2 g324 l4 blog
A2 g324 l4 blogA2 g324 l4 blog
A2 g324 l4 blog
 
History of music videos
History of music videos History of music videos
History of music videos
 
Media timeline-unitg324-louise
Media timeline-unitg324-louiseMedia timeline-unitg324-louise
Media timeline-unitg324-louise
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
A2 history of music videos qasim
A2 history of music videos qasimA2 history of music videos qasim
A2 history of music videos qasim
 
The history of music video
The history of music videoThe history of music video
The history of music video
 
The History of Music Videos
The History of Music VideosThe History of Music Videos
The History of Music Videos
 
History and evolutions of music videos
History and evolutions of music videosHistory and evolutions of music videos
History and evolutions of music videos
 
Video timeline
Video timeline Video timeline
Video timeline
 

More from emmasugarmanphotography (20)

Unit 3 Electronic Portfolio
Unit 3 Electronic PortfolioUnit 3 Electronic Portfolio
Unit 3 Electronic Portfolio
 
Electronic Portfolio
Electronic PortfolioElectronic Portfolio
Electronic Portfolio
 
Evaluation Question Four
Evaluation Question FourEvaluation Question Four
Evaluation Question Four
 
Textual Analyses
Textual AnalysesTextual Analyses
Textual Analyses
 
Music Video Questionnaire Data
Music Video Questionnaire DataMusic Video Questionnaire Data
Music Video Questionnaire Data
 
Questionnaire Data PP
Questionnaire Data PPQuestionnaire Data PP
Questionnaire Data PP
 
Music Video Questionnaire
Music Video QuestionnaireMusic Video Questionnaire
Music Video Questionnaire
 
Edit decision list
Edit decision listEdit decision list
Edit decision list
 
Ancillary Task - Poster - Development Diary
Ancillary Task - Poster - Development DiaryAncillary Task - Poster - Development Diary
Ancillary Task - Poster - Development Diary
 
Edit Decision List
Edit Decision ListEdit Decision List
Edit Decision List
 
Location Scouting Sheet
Location Scouting SheetLocation Scouting Sheet
Location Scouting Sheet
 
Poster Development Diary
Poster Development DiaryPoster Development Diary
Poster Development Diary
 
Poster development diary
Poster development diaryPoster development diary
Poster development diary
 
Script
ScriptScript
Script
 
Treatment
TreatmentTreatment
Treatment
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
 
Institutional research
Institutional researchInstitutional research
Institutional research
 
Secondary Research
Secondary ResearchSecondary Research
Secondary Research
 
Secondary research
Secondary researchSecondary research
Secondary research
 
The long tail theory
The long tail theoryThe long tail theory
The long tail theory
 

Recently uploaded

Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"IdolsArts
 
Carowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & SurprisesCarowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & Surprisescarawinds99
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your LifeSalty Vixen Stories & More
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Productionget joys
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...RAGHURAMYC
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptSJU Quizzers
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersSJU Quizzers
 

Recently uploaded (7)

Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"
 
Carowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & SurprisesCarowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & Surprises
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.ppt
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzers
 

Media Timeline

  • 1. History of Music Videos Emma Sugarman
  • 2. 1894 Edward B. Marks and Joe Stern hired an electrician called George Thomas alongside a selection of performers in order to promote their song, “The Little Lost Child.” Using a ‘magic lantern,’ Thomas created a slideshow of still images that were projected on a screen whilst live performers played their music. “Illustrated song.”
  • 3. 1902 - 1917 - The Phonoscene Phonoscene - chronophone sound recording synchronized to a chronograph film. The two combined created a sound film. Firstly, producers would record the sound. A filmed actor would then lip sync and the two components were then played together synchronously. Creator - Léon Gaumont 1902 France. Presented - Buckingham Palace 1907. Last Presentation - 1917. http://www.youtube.com/watch?v=e-VVNO_l5bY
  • 4. 1926 - 1959 - Talkies, soundies and shorts In 1926, ‘talkies’ were invented, much similar to the phonoscene. ‘Soundies’ were then created, which were around 3 minute long musical films. Such clips were played on ‘visual jukeboxes’ often located in restaurants and bars that featured musicians playing as a band, dance sequences. Produced - New York, Chicago + Hollywood 1940’s - 1950’s. 1958 - Soundies were produced in colour film. http://www.youtube.com/watch?v=Fq9oHhkkVV0
  • 5. 1960 - 1973 - Pop Bands The Animals - House of the Rising Sun - 1964 - created a high quality colour film music video which the band lip synced to on a manmade set. http://www.youtube.com/watch?v=AgANuwSNsok The Beatles - first feature film in 1964. In 1965 the band made their own promotion clips which they starred in themselves (10 black and white promo vids.) The Beatles - Strawberry Fields Forever + Penny Lane - 1967 - colour film clips.
  • 6. 1974 - 1991 - MTV Top of the Pops began playing music videos on TV in the later 1970s. USA created MTV in 1998 - Video Killed the Radio Star was the first music video ever played - from then on music videos became popular across the nations. http://www.youtube.com/watch?v=W8r-tXRLazs 1983 - Michael Jackson’s Thriller was released. 1985 - MTV released VH1 (Video Hits One) which featured more dated music in order to appeal to a wider target audience. 1988 - Hip Hop hit the music scene when Yo! MTV Raps was created. MTV began broadcasting 24/7 music television to the public.
  • 7. 1992 - 2004 - Worldwide Broadcasting During this time MTV sought to widen its market to a global audience thus creating MTV Latin America in 1993 and MTV India in 1996. In 1995, Michael and Janet Jackson splashed a whopping $7m on ‘Scream,’ which still holds the record for the world’s most expensive music video! http://www.youtube.com/watch?v=0P4A1K4lXDo
  • 8. Present Day Many music videos nowadays are short films in a storyboard fashion with clips of the artist(s) as well. For example, Craig David’s Seven Days tells a complete story of how he relives certain days in order to rectify mistakes he makes when meeting a girl. It is an entire story. http://www.youtube.com/watch?v=ABuWphlnZ1A With such a wide variety of musical genres nowadays, it can be expected that certain genres follow specific conventions in terms of music videos. For example, R&B and Pop music will usually feature sex and clubs whereas alternative genres are more commonly bands playing all together.
  • 10. History of Ambient music videos. • History of Ambient/Downtempo/Worldbeat music videos. • There is not great load of information about the history of such genre’s music videos because a lot of the songs do not actually have music videos to accompany them. • This could be because the genre is somewhat sheltered and obscure so the demand for videos is low as such songs are not going to be broadcasted on the television. • However, in 2005, Boards of Canada released on iTunes their album The Campfire Headphase. The sixth track on the album is called Dayvan Cowboy that has a music video created in April 2006. • Video Summary: The video consists of footage from Joe Kittinger's famous parachute jump from 19.5 miles (31.4 km) altitude, and later slow-motion footage of big-wave surfer Laird Hamilton. The final scene of the music video showing a sunset or sunrise is from the film Crystal Voyager. The video was directed by Melissa Olson and has received nearly two million views on YouTube. (Wikipedia) • Boards of Canada also have a video to accompany the song, Everything You Do is a Balloon. The clip takes extracts from 1963 One Got Fat, a bicycle safety movie. • http://www.youtube.com/watch?v=dQEmaj9C6ko Boards of Canada, Everything You Do is a Balloon
  • 11. History of Genres • Ambient music aims to create a mood or atmosphere for listeners through synthesizers and ‘timbral qualities’. • Ambient music is commonly considered to originate from the 1970s, making it a fairly new genre of music compared to other musical styles. • Basil Kirchin and Brian Eno are regarded to be ambient music’s main founders due to the fact that they fused elements of environmental music with electronica. • However, in the early 20th century, two new art movements arose as a result of the periods before and after the First World War causing an increase in musical experimentation. Such experiments are said to have rejected conventional music forms. The art movements were called Futurism and Dadaism. • Erik Satie, an early 20th century French composer, created his own Dadaist-inspired music that he called ‘furniture music’ in which he designed to create a mood for activities such as eating dinner. His aim was to create a background sound. • Satie is considered the link between the early art movements and the work of Brian Eno. • In the 70s, Eno labelled the genre, ‘ambient’. He derived the term from Latin, “ambire” which means to “surround” as such a musical genre is created to alter an individual’s state of mind. However, ambient music is supposed to be “as ignorable as it is interesting.” • http://www.youtube.com/watch?v=B9kPIp4MtX0 < Brian Eno, Music for Airports
  • 12. Downtempo Music • Downtempo is an electronica style of music, similar to ambient but with an allowance for more complicated beats. It is often not as intense as house and trance music but holds similar qualities. • In the 1990s, downtempo music first originated in the relaxation rooms in clubs in Ibiza. In 1994, trip hop emerged in Bristol, a fusion of hip hop, ambient music and drum and bass all at a lower tempo.   • The end of the 1990s, the genre name ‘downtempo’ was created as a more melodic sound evolved that incorporated acoustic sounds with electronic sounds. • Artist examples: Boards of Canada, Aphex Twin • http://www.youtube.com/watch?v=RhHkUg-QCwk < Aphex Twin, Flim • http://www.youtube.com/watch?v=rg-iKP0zI9Q Boards of Canada, Aquarius
  • 13. Worldbeat Music • Worldbeat music first evolved in the mid 80s when mainstream artists began fusing world music influences into their songs. Originally, such world music that they used would be from Africa, Ireland, Asia, the Middle East and Latin America but nowadays influences are taken from all across the globe. • Worldbeat’s most successful and used influences: Celtic, Afrobeat, Mbaganga, gawwali, highlife, rai, raga, samba, flamenco and tango. • http://www.youtube.com/watch?v=mBAs2wTjEw8 < Enigma, Principles of Lust (Sadeness/Find Love/Sadeness)(Reprise) Medley • http://www.youtube.com/watch?v=tkg8Lk3nDXk Kaminanda, Conscious Droplets • http://www.youtube.com/watch?v=nRY5mxRRBCw Desert Dwellers, Crossing Beyond (Duke Mushroom Remix)
  • 14. History of Digipaks • A digipak is a ‘patented style of compact disc or DVD packaging.’ In music, it contains the CD itself,artist information, a track list, album art and sometimes a little book of the lyrics in the songs. • It is a registered trademark of AGI-Shorewood, an Atlas Holding LLC company.
  • 15. History • IMPAC Group Inc used to own the Digipak trademark however the company is now owned by MeadWestvaco (since 2000) and ‘folded into its AGI Media divison.’ • The digipak name and designs were then licensed to manufacturers around the world. • MWV sold AGI Media to Atlas Holding in 2010. • Then, in 2012, Atlas bought Shorewood Packaging from International Paper and proceeded to merge the two companies to create AGI-Sherwood. (convergence!)
  • 16. History of Posters • The first contemporary poster (or poster as we know it) dates back to 1870. This is the same time as the printing industry mastered colour lithography, thus enabling ‘mass production’. • John Barnicoat who is a poster expert says, “In little more than a hundred years, it has come to be recognized as a vital art form, attracting artists at every level, from painters like Toulouse-Lautrec and Mucha to theatrical and commercial designers.”
  • 17. History of Posters • Posters have ranged in styles: Art Nouveau, Symbolism, Cubism and Art Deco. There are also more formal posters: Bauhaus and also hippie posters of the 1960s. • Many famous posters date back to the war when war-time propaganda was happening and the government wanted to advertise the importance of everyone’s individual roles in the war effect. • Posters can be very influential and this is evident from the legacy they have left behind i.e. Dig for Victory, We Need YOU! Etc.
  • 18. History of Posters • Posters that just included text date back to when Shakespeare was around – even advertising his plays! • The revolution of posters, however, happened in 1796 as the technique of lithography was invented by the German Alois Senefelder. • Chromolithography was then invented. This allowed for posters to be illustrated with bright, vivid colours and also led to the production of the in great masses.
  • 19. History of Posters - Music • In terms of music advertisements, it was mainly rock music and concerts that flourished in the world of posters. • The posters were/are used to advertise the events and often even go on to become collectable items! • Teenagers across the globe use music artist posters to promote the fact that ‘this is their favorite band.’ They are often found in bedrooms, university dorm rooms and apartments.
  • 20. Present • Posters are used in all different sorts of ways. • Propaganda and political posters, movie posters, travel posters, event posters i.e. boxing, concert, band/music posters, pin-up posters (from the 1920s), affirmation posters, fan posters, educational posters and more.