The document proposes music video ideas for three songs: "Cemeteries of London" by Coldplay, "Think About It" by American Authors, and "West Ryder, Silver Bullet" by Kasabian. The Coldplay video would follow two people exploring a graveyard and countryside. The American Authors video features a character walking through a city while people perform along to the song. The Kasabian video shows a person dancing and singing with a baseball bat before others join in. Visual inspirations and target audiences are also discussed.

1. Defined Frame Studios music video
ideas

2. Cemeteries of London – Coldplay
Begins with an long shot of the ceiling of a cathedral that pans downwards to reveal
a person who is admiring the architecture. They slowly walk around for a few
seconds before leaving through the main door. Outside there is a graveyard. They
begin to stroll around, admiring some of the gravestones, leaning down to read
one. As the guitar part starts, another person can be see walking into frame. They
look up at the other person, who offer them a hand which they take and get up.
They look at each other, before the camera cuts to them on a boat on a river/ top
of a bus where they laugh and chat. Next scene, they get off (optional scene,
possible cut instead), running excitedly into a field, which has a forest near it. They
are running into the forest, where they reach a big tree, which they climb. At the
top of the tree, they look out at the horizon as the sun is setting, both smiling.
Reece

3. Visual Inspirations:
21 Pilots – Holding On To You
I take inspiration from this video based on the way it’s shot. I hope to convert
my video to black and white after shooting it, and this video uses the
shooting style I would like to attempt; black and white but very clean, sharp
and modern looking. The video also uses lots of shots with narrow depth of
field, such as the shot seen below. The people in the background are out of
focus, while the singer is sharply in focus. Converting my footage into black
and white also means that my range of tones will be large, making my shots
look very tonally rich. There are some very dark tones shown in some
people’s costumes, whereas people’s faces mostly display lighter tones.

4. Think About It – American Authors
Alex
This song is more instrumental. It is quite upbeat. My idea for this music video is to
have it look like one long tracking shot broken up by clips of performance. The
main character could be walking around a town or city, his “Jungle” as the song
implies. As the song progresses he passes different people in the street and
eventually ends up at his house. I think that this could be both Spectacle and
Performance as the actor could sing along at different points. I would make this
video quite abstract incorporating practical effects to liven up the video.

5. Visual Inspirations:
The Verve - Bittersweet Symphony
I have taken this video as my visual inspiration as it has a very similar video style
as I want to do. In the video the man continues walking down the street as many
different people pass by him. Although the actual colourisation is a little dull I
feel that the visuals are just what I am aiming for.

6. West Ryder, Silver Bullet - Kasabian
A person wearing a bandana and black clothing holding a baseball bat. They are
walking facing the camera, and as the music starts, they pull the bandana off of
their face. They begin to sing, still with the baseball bat hanging over their
shoulder. As the song progresses, they get less threatening. They begin by singing,
then begin to dance, then swinging the baseball bat as they dance, before some
other people join them in dancing. Confetti fires as they go along , and the people
joining them to dance are dressed brightly..

7. Visual Inspirations:
Slaves – Cheer up London
This video has been inspiration to the idea based on the props, costumes and the
way it has been directed. It uses lots of bright costumes in props and features
somebody singing and dancing while walking along a street. My idea also involves
backing dancing and somebody walking along the street singing and dancing.

8. Target Audience
Age Range: 15-30
Gender: Male and Female
Class: E – C1
Ethnicity: All
Culture: Western
Our media product may challenge the media convention of
media’s representation of Youths being hooligans and rebels.
Especially in the Kasabian song as it is stripping back the
persona of youths being hooded criminals.

9. Theory
• Hebdige – Youth as either fun or trouble
making – we are presenting youth as fun.
• It goes against Ann Gould’s stereotypes of
Youth, which are
• Rebellious
• Artificial Tribe
• Sexual
• Nihilistic
• Violent
• Self Destructive

10. Audience Segmentation
• Based on Young and Rubicam’s cross-cultural consumer characterisation model, our ideas would appeal to
the group of the struggler; our ideas are very visually interesting, particularly the Kasabian and American
Authors one, therefore they appeal to the type of audience that is struggling in life and seek escape.
• However, I feel the Coldplay idea would appeal more to the group of the explorer, as the idea has a very
strong sense of adventure and exploration, which would appeal to an audience that is young at heart in
seeks to discover something.
• I think our ideas work best with the socio-economic groups of E to C1, as there are a lot of youth themes,
especially in the Kasabian Idea, which suggests violent youth, that would not be of interest to those in the
groups of middle class or upper middle class