2. Music Video Research
0 On the LA Video Film Maker website it advises, “Record the track
that you are playing back on set as you shoot.” This is to help
producers synchronise the shots with the actual clean track that
they are using even in post-production stages.
0 http://www.lavideofilmmaker.com/music-videos/shooting-
music-video-tips.html
0 This is something that I will definitely take notice of because I
think it will just make synchronizing the track easier. However, I
am not going to use dancers or anything like that in my video so
it probably isn’t as important. What will be important, though, is
the timing and order of the shots that I use. This will be included
in the editing process, though.

3. Music Video Research
0 wikiHow provides a step by step guide outlining tips that
budding directors can use to create a successful video.
0 Something that stands out is step six – the use of a tripod.
“Unless you’re going for the Blair Witch Project look, you’ll
want the camera steady.”
0 This is extremely important as I have seen that amateur
videos look particularly unprofessional when the shot is
unsteady and ‘jerky’. Therefore, I am definitely going to use
a tripod – especially if I end up doing any time lapse shots.
0 http://www.wikihow.com/Make-a-Music-Video

4. Music Video Research
0 In terms of research and planning in the creation of a
music video, wikiHow also advises that the director
takes time to refine their ideas. Write in detail what it
is you want the video to consist of – perhaps even
draw a storyboard.
0 I am definitely going to do this because 1. it is on the
syllabus and 2. I think that it will help me greatly in
organising a mental view of how I want the video to
look. It will allow me to listen to the track and look at
the storyboard and imagine how it will all look in real
life without forgetting bits.

5. Music Video Research – Sven
E Carlsson
0 “One of the most common methods of analysis is to break
up the music video into black and white boxes. Almost
everything is then perceived as opposites – trash or art,
commerce or creativity, male or female. Naturalism or
antirealism, etc.”
0 This means that ‘binary opposites’ are what creates a
linear narrative in a music video.
0 In terms of pre production work, I can use this idea in
order to create a real narrative. I rather like this idea
anyway because I want my video to have conflicting ideas
within it – i.e. youth vs. age (opposites)/nature vs. man etc.

6. Advertisement Research
0 According to CLT (Centre for Learning Technology)
colour on posters should be used sparingly to create
emphasis and differentiation. Colour combinations
such as red on blue should also be avoided as this can
cause problems for those who are colour-blind.
0 This is an important factor to consider because
catering for all audiences will allow me to increase my
target audience as advertisements will be
comprehensive for all.
0 http://clt.lse.ac.uk/poster-design/

7. Advertisement Research
0 Dina F. Mandoli advises that posters must be succinct. According
to research, advertisers only have 11 seconds to “grab and retain
your audience’s attention”. This means that the ‘punchline’ of the
poster has to stand out and be brief.
0 Also, careful spatial organization of the poster also makes the
difference between reaching 95% of your audience as opposed to
just 5%!
0 I think that this will help me to keep my poster quite minimalist
and simple to create an effect that does play on the simplicity of
the publication.
0 http://my.aspb.org/members/group_content_view.asp?group=7
2494&id=100256&CFID=1087612&CFTOKEN=50079191

8. Digipak Research
0 According to Christopher Budd, it is important for
producers to consider who the audience is for the media
product and how they might respond to it. The immediate
target audience is those who actually buy and listen to the
music, however, a wider audience could be attracted by the
artwork itself.
0 This is why it is so important to consider what is in the
image itself, “everything has been put there deliberately
and for a reason”.
0 This shows that it is important to consider semiotics whilst
composing album covers. I think that this will come
naturally in producing the poster because I will obviously
be altering every tiny detail of how it looks.

9. Example…
0 Pink Floyd’s Dark Side of the Moon album art designed
by Hipgnosis (Storm Thorgerson). The design was
inspired by a physics textbook. The simple design
instead of a photograph compliments the band’s
famous light shows whilst in concert. The artwork
continues ‘seamlessly around the gatefold sleeve,’
with no indication of the band’s name or album. Their
reputation accounts for it.