1. Filmexchange
Where the mediaproductisable to be accessedby the consumerfromthe
Producer/distributor
Exchange isable to be consumedviacinema,dvd,ondemand,subscriptionservices,
television,broadcast
Cost of exhibitiontothe cinema- runningcosts:staff,furniture,electricity,buyingprintsof
the film,projectionequipment(filmanddigital),andtaxes.
Risks for the cinema- the decisionmade are basedonhow muchprofitthe cinemaisable to
get-mshowingindependentfilmsare riskysince itwill onlyattracta smalleraudience- This
isparticularlytrue of small towncinemaswithalessdiverse customerbase.
Cinemasare startingto investindigital projectioninordertoshow filmsdistributedby
digital media.
3D film’spresentchallengestocinemassince theymaynothave the equipmentrequired.
Making a profitfor cinemasinclude highticketprices,advertising,andconcessions.
Multiplex cinemas=widervarietyof films,runningcostsmuchhigher
Large capacity screens=onlymassaudiencesable tofill them.Concentrate onshowing
Hollywoodfilms.
Good marketingorwordof mouthhelpsindependentfilmsastheyare able tostay in
cinemaslonger
Filmexhibition
A GOOD ANOLOGUE FILM PROJECTOR PRODUICES A CLEAR, CRISP VIBRANT IMAGE BUT
EVERY TIME THE PRINT IS PROJECTED THE FILMIS DAMAGED
A digital projector produces a high quality image and sound every time
A digital projector does not need a trained projectionist.
A film reel cannot be stopped once it begins. If there is a problem with print it is hard to
restart.
Staff is limited.
Independent cinemas are more likely to show smaller and arthouse films but to a smaller
audience.
People are able towatchfilmsviadvd- means they have power and freedom- they are able
to acquire rarer and less well known independent films via sites like amazon.
