Exhibition, Audience Consumption, Cross Media Convergence<br />
Audience Consumption<br />Exhibition is when the film is shown (or exchanged) with the audience.<br />Make a quick list of...
Audience Consumption<br />Cinema <br />iMax cinema<br />Downloading<br />PC<br />Smart phone<br />Hard drive of games cons...
Consuming at the Cinema<br />Multiplex cinema<br />Virgin<br />UCI<br />Favour Hollywood films with tent pole audiences, m...
Referring to exam topics<br />Account for how ownership and funding affects exhibition of your film.<br />Account for how ...
Technology in Exhibition<br />Technology has changed the way audiences consume film.<br />What are these technologies?<br ...
iMax<br />www.imax.com<br />400imax cinemas operating in 44 countries.<br />Have the capacity to record and display images...
3D<br />3D cinema<br />Changed cinematic experience in 2009<br />Avatar<br />Alice in Wonderland<br />What are the benefit...
Write a paragraph outlining the changes in cinema exhibition in recent years.<br />
Audience Consumption<br />Technology is also changing the wider patterns of audience consumption.<br />Downloading<br />PC...
Cross Media Convergence<br />These changing patterns of consumption are the result of:<br />Technological Convergence<br /...
Downloading film –cross media convergence<br />Changing the way we consume film<br />How we pay for films<br />Legal issue...
Streaming – cross media convergence<br />Films that have been in TV<br />iplayer<br />itvplayer<br />Ch4 – film4<br />Etc<...
Task<br />In groups (or for IS) work through the film process and make clear concise revision notes on where cross media c...
I.S<br />Read about iMax cinemas using the link on slide 7<br />Complete the notes on cross media convergence in the film ...
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Pp16 exhibition, audience consumption, cross media convergence.

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Pp16 exhibition, audience consumption, cross media convergence.

  1. 1. Exhibition, Audience Consumption, Cross Media Convergence<br />
  2. 2. Audience Consumption<br />Exhibition is when the film is shown (or exchanged) with the audience.<br />Make a quick list of all the ways you can consume film.<br />
  3. 3. Audience Consumption<br />Cinema <br />iMax cinema<br />Downloading<br />PC<br />Smart phone<br />Hard drive of games console<br />Streaming<br />To PC/phone/console<br />
  4. 4. Consuming at the Cinema<br />Multiplex cinema<br />Virgin<br />UCI<br />Favour Hollywood films with tent pole audiences, marketing is larger>guaranteed audience/profit<br />9/10 films featured are Hollywood<br />Independent cinema/Art house cinemas<br />Promote diversity in cinemas.<br />Show films that do not have large budgets, as well as rare films or films that have a small target audience (specialist films).<br />
  5. 5. Referring to exam topics<br />Account for how ownership and funding affects exhibition of your film.<br />Account for how exhibition will target certain audiences.<br />
  6. 6. Technology in Exhibition<br />Technology has changed the way audiences consume film.<br />What are these technologies?<br />iMax<br />3D<br />
  7. 7. iMax<br />www.imax.com<br />400imax cinemas operating in 44 countries.<br />Have the capacity to record and display images of greater size and resolution that most conventional film systems.<br />22m x 16.1m – much larger than usual cinemas.<br />3D<br />Benefits to consumer?<br />Cinematic experience<br />
  8. 8. 3D<br />3D cinema<br />Changed cinematic experience in 2009<br />Avatar<br />Alice in Wonderland<br />What are the benefits to the institution? To the audience?<br />
  9. 9. Write a paragraph outlining the changes in cinema exhibition in recent years.<br />
  10. 10. Audience Consumption<br />Technology is also changing the wider patterns of audience consumption.<br />Downloading<br />PC<br />Smart phone<br />Hard drive of games console<br />Streaming<br />To PC/phone/console<br />Piracy<br />
  11. 11. Cross Media Convergence<br />These changing patterns of consumption are the result of:<br />Technological Convergence<br />Two or more media technologies combining to benefit institutions or audiences. E.g. Film and internet medias. <br />
  12. 12. Downloading film –cross media convergence<br />Changing the way we consume film<br />How we pay for films<br />Legal issues<br />How many different hardwares are there to store film on?<br />Benefits? On demand access. Miniaturisation. Portability. <br />
  13. 13. Streaming – cross media convergence<br />Films that have been in TV<br />iplayer<br />itvplayer<br />Ch4 – film4<br />Etc<br />Benefit: On demand access/portability/miniaturisation<br />
  14. 14. Task<br />In groups (or for IS) work through the film process and make clear concise revision notes on where cross media convergence now features due to the increase of digital technology.<br />Production <br />Post-production<br />Marketing<br />Distribution<br />Exhibition<br />
  15. 15. I.S<br />Read about iMax cinemas using the link on slide 7<br />Complete the notes on cross media convergence in the film process.<br />

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