Camden Planning April 08

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Camden Planning April 08

  1. 1. Streetbroadcast February 2008
  2. 2. Company Summary <ul><ul><li>Streetbroadcast Ltd, formed April 2001 </li></ul></ul><ul><ul><li>Apax, New Smith Capital, Consensus </li></ul></ul><ul><ul><li>7 th Fastest growing VC backed company (source: Library House) </li></ul></ul><ul><ul><li>IS09001 accredited </li></ul></ul><ul><ul><li>Offices in </li></ul></ul><ul><ul><ul><li>Stockport (Innovation Centre) </li></ul></ul></ul><ul><ul><ul><li>Coventry (Management) </li></ul></ul></ul><ul><ul><ul><li>London (Sales) </li></ul></ul></ul>
  3. 3. Company Summary <ul><ul><li>Installations across the UK in 80 towns and cities </li></ul></ul><ul><ul><li>274 long-term contracts (AVERAGE 12 YEARS) </li></ul></ul><ul><ul><li>24 Local Authorities including </li></ul></ul><ul><ul><ul><li>Glasgow, Liverpool, Coventry, Redbridge, Dundee, Brent, Barking , Havering, Portsmouth, Newport, Oldham, Swansea, Hartlepool </li></ul></ul></ul><ul><ul><li>250 Shopping parks and centres </li></ul></ul><ul><ul><ul><li>Prudential, Land Securities, Hammersons, Standard Life, Axa, Capital Shopping Centres, British Land, Morley </li></ul></ul></ul>
  4. 4. The Eco Pack Solar and wind power combine to power our revolutionary StreetLite Eco panels. Driving innovation – Eco Pack Solar and wind assisted lighting for environment conscious clients
  5. 5. Driving innovation - Mobile Bluetooth downloads, with daily web analysis
  6. 6. Driving innovation – Client focused creativity Street furniture with a smile !
  7. 7. <ul><li>Innovation is our </li></ul><ul><li>core competency </li></ul><ul><li>Process Improvement </li></ul><ul><ul><li>Bar coding assets </li></ul></ul><ul><ul><li>Job swaps </li></ul></ul><ul><ul><li>Product improvements </li></ul></ul><ul><li>Product Development </li></ul><ul><ul><li>Street-furniture designs </li></ul></ul><ul><ul><li>Screen control </li></ul></ul><ul><ul><li>Mobile interaction </li></ul></ul>
  8. 8. Communicator A family of designs tailored for the street
  9. 9. <ul><li>The service to Councils and Land Owners </li></ul><ul><li>Fully managed by us </li></ul><ul><li>No cost </li></ul><ul><li>Generates income </li></ul><ul><li>Save on marketing costs </li></ul><ul><li>Community messaging system – </li></ul><ul><li>Emergency messaging system – Evacuation plan, CCTV </li></ul><ul><li>Direct access to the system via an internet portal </li></ul><ul><li>Training on scheduling and content creation </li></ul><ul><li>Scheduling software has inbuilt approval process </li></ul><ul><li>Messages can be changed in minutes </li></ul><ul><li>Slotted exactly </li></ul><ul><ul><li>Just Fridays </li></ul></ul><ul><ul><li>Only drive time </li></ul></ul><ul><ul><li>All sites or individually </li></ul></ul>Back
  10. 10. <ul><li>In an Emergency </li></ul><ul><li>Separate password </li></ul><ul><li>Immediate overrule function for “High state” emergency messages </li></ul><ul><li>Templates can be set up for fast reaction </li></ul><ul><li>From call to display in 5 minutes </li></ul><ul><li>Mass coverage instantly </li></ul><ul><li>Select specific incident locations (All sites mapped and available via Google Earth or Multimap) </li></ul>Back
  11. 11. <ul><li>Sound (optional) – </li></ul><ul><li>Audio spotlighting technique </li></ul><ul><li>controlled directional </li></ul><ul><li>Installed in high dwell locations </li></ul><ul><li>Removes potential annoyance </li></ul><ul><li>Linked to CCTV monitoring </li></ul><ul><li>Interactive– </li></ul><ul><li>Bluetooth – upfront premium or pay per download </li></ul><ul><li>SMS – Coupons, offers </li></ul><ul><li>MMS – youth orientated messages </li></ul><ul><li>WAP Push – Downloads, ringtones </li></ul><ul><li>Detailed reporting and prospect database capture </li></ul>The Content
  12. 12. The Content
  13. 13. Communicator family: Orbs in Glasgow Planning granted , installations commenced
  14. 14. Communicator family: Orbs in Glasgow
  15. 15. City Infrastructure: Orb Wayfinders in Coventry Planning granted , installations commenced
  16. 16. City Infrastructure: Orb Wayfinders in Coventry Planning granted , installations commenced
  17. 17. <ul><li>Church St central pedestrian area </li></ul><ul><li>£6million development for 2008 </li></ul><ul><li>De clutter and modernisation programme </li></ul><ul><li>Removal of 30 banner sites </li></ul><ul><li>Replacement with 7 Communicator sites </li></ul>Back Example Deployment: Liverpool Capital of Culture 2008
  18. 18. Back 30 banners to be replaced by 5 Communicators as part of de-clutter and modernisation plan
  19. 19. Back <ul><li>First Installation has begun </li></ul><ul><li>Planning applications in August </li></ul><ul><li>Installation of 7 units coinciding with development works from November to January </li></ul>Delivered
  20. 20. Communicator family: role out
  21. 21. Communicator family
  22. 22. Communicator family: News Stand
  23. 23. Communicator family: Role out <ul><li>Largest network of outdoor screens in the UK </li></ul><ul><li>Concentrating on share of paper revenues </li></ul><ul><li>Centre of our paper display role out strategy </li></ul>
  24. 24. First with the news
  25. 25. A view from other Councils cont… <ul><li>Swansea City Council </li></ul><ul><ul><li>Installing five city centre sites as part a pedestrian enhancement </li></ul></ul><ul><ul><li>Following a site tour to check out the equipment </li></ul></ul><ul><ul><li>“ Thank you to the Streetbroadcast team…we look forward to getting the programme started ” Head of Regeneration, Swansea Council </li></ul></ul><ul><li>London Borough of Redbridge </li></ul><ul><ul><li>Replacing an out of date digital screen with Streetbroadcast’s digital furniture….comments after visiting Argyle St: </li></ul></ul><ul><ul><li>“… they look fantastic, we believe we will change the design we had picked to those similar to Argyle Street’s unit, very impressive” </li></ul></ul><ul><ul><li>Simon Fyffe, Senior Estates Surveyor, Property Management, Redbridge Borough Council </li></ul></ul>
  26. 26. Views from the Public <ul><li>Please review the following research conducted w/c 19 th November in Glasgow in the next few slides </li></ul><ul><li>Please also view the attached CD showing VoxPox comments to accompany the research plus other videos </li></ul>
  27. 27. Views from the Kids! <ul><li>School Christmas Poster Campaign “What Christmas means to you” </li></ul><ul><li>Blackfriars Primary School, Head Teacher Mr Lawson </li></ul><ul><li>100 participants aged 6-8, 3 winners, 10 runners up </li></ul><ul><li>Prizes: Winning pictures shown on digital screens around Glasgow plus £20 book voucher </li></ul><ul><li>Check out the kids view on Christmas and their winning posters on the StreetLive displays! </li></ul>
  28. 28. StreetLive Community Messaging in Glasgow & Liverpool- Residents Survey and Independent Research
  29. 29. <ul><li>Glasgow Residents Survey </li></ul><ul><li>Street interviewing carried out to establish Glasgow’s opinion of Community messaging units. </li></ul><ul><li>This entailed the following: </li></ul><ul><ul><li>If the units had been noticed </li></ul></ul><ul><ul><li>Opinion of the units </li></ul></ul><ul><ul><li>Use for community messages, emergency services etc </li></ul></ul><ul><ul><li>Improve street scene </li></ul></ul><ul><ul><li>Effective means to raise money </li></ul></ul><ul><ul><li>Increase no. of community messaging units in Glasgow </li></ul></ul><ul><li>13 face-to-face interviews in the city centre, Argyle Street </li></ul><ul><li>Results have been outlined </li></ul>
  30. 30. 46% 15% 38% 39% NB) Respondents mentioned more than one point. Source: Streetbroadcast Nov 2007 Quote: ‘like them better than billboards, change images quicker and prefer to see more of them than fly posters’ Q.1 What did you think of the Community Messaging Units?

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