The document provides an analysis of the trailer for the James Bond film Skyfall across several elements: - Text on screen includes the production logos, film title/logo, and release date/social media promotion. - Sound design uses diegetic effects to immerse the audience and non-diegetic music to build tension. - Camera work employs various shots and angles like midshots, closeups, and tracking shots to put the audience in the action. - Editing cuts between clips quickly to pack in content but builds anticipation with slower early pacing. - Mise-en-scene establishes the spy genre through Bond's suit, a femme fatale, lighting that suggests danger, guns as

1. TRAILER
ANALYSIS
SKYFALL

2. TEXT ON SCREEN
• The first text we see on screen is the production company
logos. These appear 22 seconds into the film trailer and are
used for promotional purposes.
• The next text we see on screen appears at 2.27 into the film.
This is simply the name of the film and the well known 007 logo
for the James Bond franchise. The text is white on a black
background to make it stand out and also follows the typical
colours for a spy film. However the writing appears to be
speckled with black marks which could present ideas of
gunshots or blood spatters to reiterate the action/spy genre.
• The final text we see on screen is the release date. The name
and date of release are typically at the end of the trailer as it
keeps the important information in the audiences mind. The
‘November’ follows the same font as the title on the previous
frame. This frame also lets the audience know that it will be
shown in IMAX. This will attract the audience as it shows that
you can’t get an experience like this anywhere else. The
‘#SKYFALL’ also promotes the film through social media and is
an easy and popular way for the distributors to get the product
to a large audience.

3. SOUND
The diegetic sound we hear throughout such as explosions, car tyres screeching and gunshots are typical of what we’d
expect to hear in an action movie. For example, at the beginning of the trailer, when Bond is fighting with the villain on
the roof of the train, and the woman who is following them is ordered to take the shot at the villain, we hear the loud
bang of the gun. The non-diegetic music instantly stops which creates an almost anti-climax from all of the action and a
tense atmosphere as we watch Bond fall from the roof of train.
As Bond falls of the train and we see him drowning in the water, parallel sound is used as it becomes muffled and
distorted, typically what it would sound like underwater. This creates a tense atmosphere as the audience are put into
Bond’s position and feel like they are encountering the same experience.
At the end of the trailer, the audience experience a montage of shots of action such as car chases, explosions, gun
shots and violence. This is directly correlated with the non-diegetic sound track which is at is most dramatic and climatic
point. The music is fast paced and the string instruments cause the sound to be tense and adrenaline rushing. The well
known Bond theme tune is also overlaid onto the soundtrack. The sound adds to the action on screen making it more
intense and it keeps the audience in anticipation as it doesn’t have a pause moment in order to let them catch up which
reinforces the action genre and lets the audience know there is a lot of content packed into the film.
The music also tends to fade out and then suddenly come back in after dialogue. This is evident when Bond is tied up to
a chair and is talking to the villain. As dialogue happens, the music fades/dims before being interrupted again with the
soundtrack suddenly increasing volume. This interruption mirrors the ‘rollercoaster’ idea of an action film keeping the
audience in anticipation as it gives them a moment to pause and catch up with the film before jumping straight back to
more action with the series of climaxes and anti-climaxes that keeps the adventure and mystery element of the
action/spy genre.

4. CAMERA WORK
Camera Shots Camera Angles Camera Movements
• Mid Shots – these are typical shots
to show the character within their
environment. In the trailer a lot of
mid shots are used to show the
protagonist. For example, we can
see a mid shot of Bond in a suit, the
background stone walls and bright
white lights. This allows us to see his
costume which in this case shows
he is a person of status and
importance yet still places the
character in their environment so the
audience can gather a sense of what
this person is like.
• Close-ups – In the scene where
Bond is practising shooting a target,
the camera zooms in to show a
close up of his face. This creates an
intense atmosphere as the audience
can only see his facial expression
which appears frustrated and angry
as his eyes are penetratingly staring
at the target board.
• Aerial shot – In the beginning of the
trailer we see a shot of a car chase
from an aerial perspective. This puts
the audience in a position of power
and therefore induces the risk
element by making the characters
seem like they are losing control
• High Angle – In the underground,
as the villain is climbing up the
ladder and Bond is aiming his gun at
him the angle suddenly moves to a
high angle shot as the train breaks
through the wall. This sudden burst
of destruction and movement of the
camera puts Bond in a position of
very little power and it heightens the
anticipation for the audience as the
protagonist is thrown into a situation
of severe danger and feels helpless.
• Tracking shots – a tracking shot is
used in the frame where we see the
tube going through the wall. By
using a tracking shot this heightens
the tension as it allows the audience
to follow the action making them feel
more like they are part of it.

5. EDITING
• The editing throughout is generally fast paced. A lot of
different shots are packed into the trailer reflecting the
content of the film and the action genre. At the end of the
trailer, there is a montage of shots of the action taking place
in the film. The editing of this means that they have tried to
include a lot of different shots from the film, however the
fast paced editing means that the audience can only see
each scene for a brief moment making them want to see
more of the film.
• The clips towards the beginning of the trailer however
appear on screen for a lot longer and have a much slower
paced editing. This creates anticipation for the trailer and is
building up to the more climatic ending where the shots are
montaged at an extremely fast pace. This adds to the
mystery element of the spy genre.
• The use of CGI such as the explosions, for example, when
the MI6 building gets blown up and M and the police officer
are standing in the foreground of the frame, the realistic
shot and the CGI explosion need to be edited together well
to make it realistic.

6. MISE EN SCENE
Skyfall
Costume
In the frame near the end of the trailer when
Bond jumps from the roof of the train into the
carriage as the train splits, we see his costume
is a suit. This is a typical costume for a spy film
and hints to the audience that he is an important
and respected character as he is dressed
formally.
The ‘love interest’ in the trailer (typically
follows the ‘Bond’ franchise conventions)
is dressed in a tight fitting, low cut, black
with mesh sleeves dress with her hair
elegantly done and a full face of make-
up. This shows the romantic element of
this film which is a theme throughout the
Bond franchise.
Lighting/Colour
In this frame we can see the villain of
the film silhouetted walking as fire and
explosions are happening in the
background. The bright oranges and
yellows of the fire are typical of an
action film as the audience expect to
see explosions or destruction of some
sort and can also be used to connote
danger. The fact that the audience can
only see the silhouette of the villain
retains the mystery of the film and
sticks to the conventions of the spy
genre.
In this frame low key
lighting is used to keep
Bond in silhouette again
adding to the mystery
element. However the
bright blue/white lights in
the background add a
clinical and futuristic
atmosphere to the scene
which portrays the idea of
advanced technology,
something we’d typically
expect to see in a spy film.
Props
A common prop that we see throughout the trailer are guns. This is
a typical prop for an action film as weapons are used to insert the
danger and tense element of the action film. In the trailer Bond is
also given a gun that will only work as it is programmed to his
fingerprint. This reinforces the futuristic element and the advanced
‘gadget’ aspect of spy films.
Setting
From the trailer we
can see that the
film is set in a city,
in this case
London, as shown
in the frame to the
right as the
audience can see
Big Ben, a famous
London landmark,
and the Union
Jack flag in the
background. The
city is a typical
setting for an
action film as it
increases the
danger element as
the city is full of
people.
The city setting is the contrasted with the rural setting in which we
see the villain of the film. This setting seems destructed and
desolate and it is typical for an action film to contrast the city
setting with a rural setting like this as it adds to the destructive
nature of the genre as well as creating mystery as the audience is
unaware of what or how the place ended up like this.